Marketing Psychology – The Art of Ethical Persuasion

Name: Marketing Psychology – The Art of Ethical Persuasion
Rating: 4.4 (1502 reviews)

How to utilise marketing tactics and psychological principles to better satisfy customer needs and increase sales.

Created byMindMekka ®

Last updated 7/2024

English

What you'll learn

Understand the importance of psychology in marketing and advertising
Use marketing tactics based on psychological principles to better satisfy customer needs
Identify the stages of purchasing process and utilise psychological tactics to increase sales

Course content

7 sections • 20 lectures • 46m total length

What To Expect From This Course2:55
This lecture will help you recognise the important role psychology plays in marketing.
Psychology 101–Meeting Mr.Maslow5:02
Here, you are provided with an introduction to basic psychology and one of its most important theories; Maslow's hierarchy of needs.
Activity Workbook0:09
Activity 1⇒ Identify Your Own Needs On Each Level of Mazlow's Pyramid0:03

Psychological Needs & Emotions Trump Objectivity1:52
Discover why it's important for marketers to understand psychology and gain greater insight into the complexities of the human mind and the often irrational behaviour of consumers.
Why Do People Buy Things?4:41
Gain a better understanding of the motivations and buying behaviour of consumers.
Activity 2 ⇒ How Do Your Products/Services Fit Into The Hierarchy of Needs?0:04

Give Your Customers What They Truly Need2:06
Here, you will learn how to ethically use psychological principles to influence your customer's decision-making based on what they truly need.
Considerations To Help You Choose The Most Appropriate Marketing Tactics1:59
Learn which factors to consider when choosing your marketing tactics. These factors include:
Demographics
Psychographics
Your Brand Image
Flexibility is Key in Marketing1:29
Learn how and why to be flexible when choosing marketing tactics and how to adapt your strategy for different consumers and situations.
Activity 5 ⇒ How To Select The Right Tactics For Your Market0:04

Requirements

This course has no prerequisites except for a hungry mind and a desire to succeed

Description

Learn how to use principles of psychology to connect with your target market at each stage of the buying process, thereby driving increased sales and building strong customer relationships.

The purpose of using psychology in marketing is not to try and trick people into buying things they don't need (although many marketers use psychology to that end). Rather, the goal is to better understand consumer's buying behaviour, motivations and needs, and that is what this course will teach you.

You will gain a better understanding of how your prospects and customers are thinking and this will allow you to respond more effectively to their needs.

By enrolling in this course, you will:

Gain an understanding of basic psychology and why psychological principles are so important in marketing
Discover how psychology influences the buying process
Be able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your market

Join me in this course and learn how to use psychology smartly, skillfully and ethically to attract and engage consumers, and compel them to buy.

Who this course is for:

Small Business Owners
Entrepreneurs
Marketers

Marketing Psychology – The Art of Ethical Persuasion

What you'll learn

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Course content

Introduction & Course Overview4 lectures • 8min

The Importance of Psychology in Marketing3 lectures • 7min

The Customer's Decision-Making Process2 lectures • 6min

Key Principles of Psychology Used In Marketing2 lectures • 16min

Using Psychology To Better Meet The Needs of Your Customers4 lectures • 6min

Conclusion & Next Steps3 lectures • 2min

Bonus Section2 lectures • 2min

Requirements

Description

Who this course is for: