Master Course in Marketing Psychology 2.0
What you'll learn
- Learning about what marketing psychology 2.0 is and why it's important
- Understand the tactics, principles, concepts, and effects of marketing psychology
- Learn what's the connection between marketing psychology and consumer behavior?
- Analyze the theories, practice, colors, and social media of marketing psychology
- Learn about marketing psychology and virtual reality and How do I become a marketing psychologist?
- No programming experience needed. you will learn everything you need to know
- Basic marketing skills and digital marketing ideas need to develop your marketing psychology skills
Master Course in Market Research and Marketing Strategy 2.0
This comprehensive course delves into the dynamic and evolving landscape of Market Research and Marketing Strategy 2.0, focusing on the crucial integration of marketing psychology. Participants will gain a deep understanding of the advanced principles and practices that drive successful marketing campaigns in the contemporary business environment.
Module 1: Understanding Marketing Psychology 2.0 Explore the fundamentals of Marketing Psychology 2.0 and its pivotal role in modern marketing strategies. Uncover the reasons why this psychological approach is crucial for effective market research and strategy development.
Module 2: Tactics, Concepts, and Effects of Marketing Psychology Delve into the various tactics and concepts that form the foundation of Marketing Psychology 2.0. Analyze the effects of these strategies on consumer perceptions, preferences, and decision-making processes.
Module 3: The Connection between Marketing Psychology and Consumer Behavior Examine the intricate relationship between marketing psychology and consumer behavior. Understand how psychological principles influence consumer choices and shape market trends.
Module 4: Theory, Practice, Colors, and Social Media of Marketing Psychology Bridge the gap between theory and practice by exploring real-world applications of marketing psychology. Gain insights into the strategic use of colors and the impact of social media on shaping consumer psychology.
Module 5: Marketing Psychology and Virtual Reality Explore the cutting-edge intersection of marketing psychology and virtual reality. Understand how immersive experiences can be harnessed to enhance marketing strategies and engage consumers in innovative ways.
Module 6: Becoming a Marketing Psychologist Discover the pathways to becoming a proficient marketing psychologist. This module provides practical insights, skill development strategies, and career guidance for individuals aspiring to excel in this exciting and growing field !
By the end of this Master Course, participants will be equipped with the knowledge and skills needed to leverage the power of Marketing Psychology 2.0 in crafting effective market research and marketing strategies for diverse industries !
In this master course, I would like to teach the 5 major topics.
1. What marketing psychology 2.0 is and why it's important
2. Tactics, concepts, and effects of marketing psychology
3. What's the connection between marketing psychology and consumer behavior?
4. Theory, practice, colors, and social media of marketing psychology
5. Marketing psychology and virtual reality and How do I become a marketing psychologist?
Who this course is for:
- All UG and PG students of Business, Marketing, and corporates.
- Interested learners to develop the skills of Marketing Psychology
- Startup companies, Entrepreneurs and Marketing executives, Business development managers and business directors
Achievements on Udemy (UDEMY BUSINESS BEST SELLER):
 Enrolled over 331,000 students from 210 countries & 13 UFB Courses.
 Delivered a staggering 2.17 million course enrollments, with 1,822,625.60 minutes taught (Upto Oct' 2023).
 Offered a diverse array of 226 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
 Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
 Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
 Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
 Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
 Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
 Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
 Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
 Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
 Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
 UNESCO Inclusive Policy Lab Expert (IPL) of Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
 Designed and developed more than 5 specialized Post Graduate Master Degree courses International Business School - Beijing Foreign Studies University (IBS-BFSU).
 Expertise in corporate entrepreneurship, organizational innovation, and learning.
 Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
 Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
 Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
 Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
 Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
 Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
 Completed more than 30+ Software, IT, and Business Certifications.
 Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
 Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
 Google Scholar Citation 70+ and Research Gate Score is 248 with 44+ Citations, 50000+ reads, and 27 Research Recommendations.
 European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
 Top Funding Project Writer.
 Top Researcher Award 2019-2023.
 Best Ph.D. Thesis Award 2018.
 Distinguished Young Scientist 2017.
 University Topper (2011-2012).
 Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
 Mr. Perfect Award in 2008.
International Memberships and Activities:
 Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
 Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
 Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.