Marketing Psychology from the inside-Out
What you'll learn
- Unlock 32 marketing psychology secrets to motivate, persuade, and influence people—ethically and effortlessly.
- Master the art of marketing psychology, both OFFLINE and ONLINE—tailored to YOUR personal and business brands.
- Apply proven psychology tricks to make your PERSONAL and BUSINESS brand instantly more likeable, engaging, and unforgettable.
- Uncover which marketing psychology tactics work best at each stage of the customer journey, from curiosity to conversion.
- Learn which colours and words sneak into the unconscious mind to trigger desired behaviours without lifting a finger.
- Master powerful coaching questions and techniques to motivate, inspire, and persuade both OFFLINE and ONLINE.
- Revamp your marketing docs and plans with psychology-driven insights for a robust and future-proof strategy.
- Create instant rapport and memorable first impressions OFFLINE and ONLINE—from networking events to social media.
- Turn invisible forces into powerful marketing tools—understand why people say ‘yes’ (even when they think they decided otherwise)
Requirements
- No prior marketing expertise required—just a curious mind and a willingness to experiment. Here’s what will help you get the most out of it:
- A business, project, goal, or challenge—so you can apply the psychology in real time and see the magic unfold.
- A real customer to chat with—you’ll practice research questions, record a call (ethically, of course), and analyse their language like a marketing detective.
- Past marketing attempts (good, bad, or ugly)—because every “flop” holds the key to future success. Be open to improving and sharing with peers.
- An old advert, social media post, or infographic—something you can tweak and optimise throughout the course to boost engagement and results.
- An appreciation for offline marketing—whether it’s networking, trade shows, or sales meetings, you’ll discover how offline tactics still hold immense power in a digital world.
- No technical skills required! Just a willingness to rethink how you approach marketing and persuasion.
Description
Welcome to Marketing Psychology from the Inside Out:
The course to superpower your personal and business brand persuasion ONLINE and OFFLINE.
My course has recently been accredited with 22 CPD HOURS (Continuous Professional Development) recognition, which means you are on a professional course. This will instantly boost your CV, your career opportunities and enhance your personal brand.
If you would like a CPD certificate, all your assignments will need to be submitted and individually assessed. Please contact me for further details via the Facebook Group.
Please note, this course is intended for students who are in business or looking to start a business.
Please answer these ten easy questions:
Are you a Small Business Owner, Freelancer, Entrepreneur or other Professional (BOFEP)?
Would you like to motivate, inspire and persuade people into taking YOUR desired action e.g. increase sales?
Would you like to be more irresistible and influential ONLINE and OFFLINE?
Do you wish you could SUPERPOWER your powers of persuasion, both ONLINE and OFFLINE?
Do you wish you could motivate people to be as excited as you about your vision and ideas?
Do you wish you could negotiate better deals?
Do you wish you could increase your social media engagement?
Do you ever wonder how some people just 'have it' on the business-networking floor?
Do you wish you could improve your impact in meetings?
Do you wish that people always said YES?
If you can answer YES to at least five of these questions, then this course is designed for you, and it is my mission that by the end of this course, people will always say YES to you.
By the end of this course, you will learn 32 marketing psychology concepts and be able to apply them to you and your business. I take marketing psychology concepts one step further by applying them from the inside out: to your personal brand, your business brand, your customers, and leads. Everything flows from your personal brand and the decisions you make are from your unconscious with is 95% of your mind. We need to tap into your mind first to be more successful when tapping into the minds of others.
Why should you do this course? It's called inside out because our personal brand is as important as our business brand when attracting new customers. If we say one thing and our business says something different, we will come across as fake. It will give you more confidence in building relationships. I teach marketing psychology to help you become irresistible!
Once you have enrolled in this course, you will be able to download SUPERPOWER questions to tap into your customers and leads. You will have instructions to explain how to get the most out of your SUPERPOWER session!
There are lots of lectures in this course. Free to skip through and complete the courses which are of most interest to you. If you are new to Udemy, keep the same link, email address handy which you can use to log in anytime, and you will land on the place you previously left.
Throughout this thought-based course, I give equal priority to offline and online marketing because offline is as important as online. This course has been written during the Covid-19 pandemic, and therefore it will give you a huge competitive advantage as we navigate through and beyond these difficult times.
I've been teaching for The Chartered Institute of Marketing L3 and L4 for several years and have received commendations for teaching and results achieved by students. I've also been delivering training workshops for as long as I can remember, and I have listed a few testimonials at the end of this intro.
I'm qualified to Postgraduate (Masters) Level 7 in both Marketing and Executive Coaching/Mentoring. I'm a Fellow of the Chartered Institute of Marketing and a Fellow of the Institute of Leadership and Management. This means that everything you are learning is the latest, essential information for marketing and managing your business. I've been running my own marketing business for 20 years working with businesses like Suzuki GB Plc, Stagecoach Bus Group Plc, McLaren Automotive, Mind charity, and lots of small businesses and consultancies too. Before setting up in business, I worked with lots of consultancies. I decided to take my 30 years of marketing experience and share it with the world on Udemy.
The course is crammed with resources, case studies, templates, and extra reading – from the world's leading businesses through to a few of my own personal stories to demonstrate how the marketing psychology techniques work. I have also created a private Facebook Group for students to swap stories and progress. I will be sharing further examples and templates on this group, so everyone can continue growing.
During this course, the word 'customer' is an umbrella term for anyone you currently have a relationship with. These include real customers, business partners, your boss, employees, and other stakeholders – anyone you want to motivate, inspire and persuade taking YOUR desired action.
When I refer to the word 'lead' throughout the course, this includes anyone you don't currently have a relationship with. You want to motivate, inspire and persuade them to become customers, so these can be businesses you don't have a relationship with and are at the top of your marketing funnel. Leads can also be people you meet in networking and would like to be part of your team.
Finally, each concept has an assignment for you to apply your learning to your business, which will transform insights to wisdom. What more can I say? I hope your journey makes you as excited as me about this fascinating topic. I am confident that you will notice huge differences in your personal and professional life. Enjoy!
Teaching testimonials:
Digital marketing workshop design, workshop facilitation, and training
"Thank you for designing and delivering four social media workshops (intermediate level) held at the Chichester Novium Museum as part of our Independent Retailers Development Programme on behalf of Chichester District Council. It's been a huge success. We were impressed by your professionalism and knowledge. We have a wide range of businesses with different needs on the programme which you managed to encompass in your training and adapt delivery to suit. It's been a pleasure working with you, and we hope to do so again in the future."
Sally Pepper and Jason Hayward, IBD GroupAssociate lecturer
"Congratulations! The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent performance of its students during the July 2018 assessment session: Digital Marketing - The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Digital Marketing Module of the Certificate in Professional Marketing."
Maggie Jones, Associate Director of Qualifications and Partnerships
Who this course is for:
- This course is perfect for BOFEPs—that’s Small Business Owners, Freelancers, Entrepreneurs, and Professionals—who want to master the art and science of persuasion. If you want to influence, inspire, and stand out in a crowded market, you’re in the right place. This course is for BOFEPs who:
- Have an interest in marketing psychology and neuro-marketing—understanding why people say ‘yes’ (even when they think they decided otherwise).
- Want to make people fall in love with their PERSONAL and BUSINESS brands—turning casual interest into lasting loyalty.
- Value both OFFLINE and ONLINE marketing psychology—because persuasion happens everywhere, from a handshake to a headline.
- Want to grow in confidence, clearly articulate their purpose, and tap into the unconscious mind to drive engagement.
- Are losing customers to competitors and want to win them back—(remember, employees are customers too!).
- Want to STAND OUT at networking events, trade shows, and sales meetings—whether in person or online.
- Have created marketing materials that flopped—posts, ads, emails, or campaigns that didn’t trigger enough engagement, enquiries, or sales (don’t worry, we’ll fix that).
- Want to generate income quickly—without wasting money on marketing that doesn’t work.
- No prior marketing experience required—just a willingness to rethink, experiment, and apply real-world psychology to your brand.
Instructor
- 4.2 Instructor Rating
- 31 Reviews
- 262 Students
- 1 Course
Hi, I’m Vicky — a marketing strategist, designer, and behavioural psychology nerd with over 30 years of experience turning ideas into brands that stick.
I’ve worked with heritage icons like Brighton City Airport and cutting-edge tech firms like Boss Controls. I also run a successful art brand, Made By Me By The Sea, featured in Elle Decor and stocked in galleries.
This course distils the real-world marketing psychology I’ve used with clients, big and small. It’s packed with bite-sized lessons (5–10 mins) and practical tools you can apply immediately to shape perception, build loyalty, and influence behaviour.
No fluff. No filler. Just a strategy that works.
If you’re curious about branding, persuasion, and the hidden forces that drive decision-making—welcome.
Let’s decode what makes people tick.