Welcome to Marketing Psychology from the Inside Out:
The course to superpower your personal and business brand persuasion ONLINE and OFFLINE.
Please answer these ten easy questions:
Are you a Small Business Owner, Freelancer, Entrepreneur or other Professional (BOFEP)?
Would you like to motivate, inspire and persuade people into taking YOUR desired action e.g. increase sales?
Would you like to be more irresistible and influential ONLINE and OFFLINE?
Do you wish you could SUPERPOWER your powers of persuasion both ONLINE and OFFLINE?
Do you wish you could motivate people to be as excited as you about your vision and ideas?
Do you wish you could negotiate better deals?
Do you wish you could increase your social media engagement?
Do you ever wonder how some people just 'have it' on the the business-networking floor?
Do you wish you could improve your impact in meetings?
Do you wish that people always said YES?
If you can answer YES to at least five of these questions, then this course is designed for you and it is my mission that by the end of this course, that people will always say YES to you.
Once you have enrolled on this course, you will be able to download SUPERPOWER questions to tap into your customers and leads. You will have instructions to explain how to get the most out of your SUPERPOWER session! See the Course Outline free previous that explains this further.
Throughout this thought-based course, I give equal priority to offline and online marketing because offline is as important as online. This course has been written during the Covid-19 pandemic and therefore it will give you a huge competitive advantage as we navigate through through and beyond these difficult times.
I might be new to Udemy, but I'm definitely no stranger to teaching! I've been teaching for The Chartered Institute of Marketing L3 and L4 for several years and have received commendations for teaching and results achieved by students. I've also been delivering training workshops for as long as I can remember and I have listed a few testimonials at the end of this intro.
I'm qualified to Postgraduate (Masters) Level 7 in both Marketing and Executive Coaching/Mentoring. I'm a Fellow of the Chartered Institute of Marketing and a Fellow of the Institute of Leadership and Management. This means that everything you are learning is the latest, essential information for marketing and managing your business. I've been running my own marketing business for 20 years working with businesses like Suzuki GB Plc, Stagecoach Bus Group Plc, McLaren Automotive, Mind charity and lots of small businesses and consultancies too. Before setting up in business, I worked with lots of consultancies. I decided to take my 30 years of marketing experience and share it with the world on Udemy.
By the end of this course, you will learn 32 marketing psychology concepts and be able to apply them to your business – from traditional psychologists through to more modern marketing psychologists. I take their ideas one step further by applying them from the inside out: to your personal brand, your business brand, your customers and leads. Everything flows from your personal brand and the decisions you make are from your unconscious with is 95% of your mind. We need to tap into your mind first to be more successful when tapping into the minds of others.
The course is crammed with resources, case studies, templates and extra reading – from the world's leading businesses through to a few of my own personal stories to demonstrate how the marketing psychology techniques work. I have also created a private Facebook Group for students to swap stories and progress. I will be sharing further examples and templates on this group so everyone can continue growing.
During this course, the word 'customer' is an umbrella term for anyone you currently have a relationship with. These include real customers, business partners, your boss, employees and other stakeholders – anyone you want to motivate, inspire and persuade to take YOUR desired action.
When I refer to the word 'lead' throughout the course, this includes anyone you don't currently have a relationship with. You want to motivate, inspire and persuade them to become customers, so these can be businesses you don't have a relationship with and are at the top of your marketing funnel. Leads can also be people you meet in networking and would like to be part of your team.
Finally, each concept has an assignment for you to apply your learning to your business, which will transform insights to wisdom. What more can I say? I hope your journey makes you as excited as me about this fascinating topic. I am confident that you will notice huge differences in your personal and professional life. Enjoy!
Digital marketing workshop design
"Thank you for designing and delivering four social media workshops (intermediate level) held at the Chichester Novium Museum as part of our Independent Retailers Development Programme on behalf of Chichester District Council. It's been a huge success. We were impressed by your professionalism and knowledge. We have a wide range of businesses with differing needs on the programme which you managed to encompass in your training and adapt delivery to suit. It's been a pleasure working with you and we hop to do so again in the future."
Sally Pepper and Jason Hayward, IBD Group
"Congratulations! The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent performance of its students during the July 2018 assessment session: Digital Marketing - The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Digital Marketing Module of the Certificate in Professional Marketing."
Maggie Jones, Associate Director of Qualifications and Partnerships