The Ultimate Marketing Psychology & Neuromarketing 4.0

Name: The Ultimate Marketing Psychology & Neuromarketing 4.0
Rating: 4.4 (31 reviews)

Learn Marketing Pyschology & Neuromarketing - Psychometric Profiling of Customer Bases in 2024

Created byChristina Hoffmann

Last updated 2/2023

English

English [Auto],

What you'll learn

Understanding Marketing Challenges that include also people's psychology
The difference between consciousness and unconsciousness
Who is able to apply Psychometric Profiling?
Use a scientifically proven psychological model combined with Neuromarketing to escalate your business using Psychometric Profiling.
What the difference of this new psychological model is in comparison to other existing models and segmentations in the market
Learn how big companies are using Psychometric Profiling to increase massively their Direct Marketing Activities.
Use Profiling strategies that trigger an irresistible desire for your brand and product in your customer’s mind within your marketing activities.
4 Top Rules of Psychometric Profiling to Boost your Marketing Effectiveness.
How you can predict product preferences and advertisement preferences of customers by implementing Psychometric Profiling
Ethical and legal perspective on Psychometric Profiling
Current challenges in Marketing
Existing segmentation approaches and their limitations
A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
Why this new approach performs better than other segmentations
Concrete examples from empirical research and market cases in marketing mix

Course content

4 sections • 27 lectures • 2h 11m total length

Introduction to Marketing Psychology1:29
Apply psychometric profiling to blend sociodemographic and behavioral data with the brand mind model, creating differentiated segmentation and tailoring communication to psychological types to boost kpis and conversions.
Challenges in Marketing - Part 14:59
Explore a new marketing psychology model that fuses psychology, behavioral science, and neuromarketing with psychometric profiling to elevate segmentation, direct marketing, and KPI performance.
Challenges in Marketing - Part 27:12
Explore marketing challenges like information overload and low effectiveness, and how unconscious buying drives decisions through neuromarketing, emotions, and sensory cues.
Consciousness vs Unconsciousness11:13
Explore how unconscious and conscious brand perceptions drive consumer behavior through sensory elements, storytelling, and integrated marketing communication, with segmentation as the compass for targeting and loyalty.
Quiz - Chapter 1 - Challenges in Marketing Psychology

Roots of Empirical Research4:37
The Model is based on personality & motivational psychology
Both science parts have an impact on sensory and product preferences
Introduction into the Psychological ASPECTS® model5:41
Process of empirical research
Introduction into the 7 personality type model ASPECTS®
Advertisement and Product preferences5:20
Empirical research links psychological types to sensory preferences and shows each type responds to specific ads and products, with the aspects model boosting hit rates and tailored suggestions.
Psychological Test2:54
Develop a practical 5–7 minute psychological test for marketing, with 42 questions, a spider map and downloadable pdf, ensuring anonymized data and credibility through Big Five publication.
Quiz - Chapter 2 - Introduction Aspects Model

Overview of Segmentation4:20
Market Research & Neuromarketing6:03
Explore market research personas from GfK, Roper, and consumer styles, and contrast them with neuromarketing limbic models for brand positioning, highlighting limits for concrete profiling and actionable marketing guidelines.
Behavioural and B2B Segmentation6:30
Less standard segmentations3:48
Explore how the Big Five informs marketing language while noting its limits for product prediction, and compare MBTI with sixteen personalities aggregated to four for campaigns.
Criteria for valid segmentations8:46
Summary Comparison4:41
This summary compares persona segmentation, limbic types, and the big five, highlighting their limitations for crm integration, and cautions against ethical risks and manipulation in political campaigns.
Quiz - Chapter 3 - Comparison

Introduction1:09
Explore psychometric profiling, its application types, data requirements, and implementation steps, while identifying ideal segmentation for effective marketing communication and addressing ethical and legal perspectives.
Who can apply for it?7:28
Identify which B2C and B2B companies can use psychometric profiling, emphasizing data readiness, customer behavioral data in a CRM, and a one minute personality assessment to tailor sales and marketing.
Data requirements8:29
Learn which data to collect for psychometric profiling, centering on behavioral segmentation, supplemented by demographic and product data, with anonymous 5–10 data points and at least 200,000 data sets.
Examples of Product Profiling5:05
Illustrate how product descriptions trigger psychometric profiles by highlighting easy entry, colors, and loyalty rewards, and how banking services reveal risk preferences in profiling.
Process Profiling4:32
Deep Dive Automotive5:36
Explore psychometric profiling in the automotive sector by merging social demographic data, vehicle attributes, and optional equipment to build a weighted mathematical model of five psychometric profiles.
Results Product Profiling Automative5:18
The lecture demonstrates automotive product profiling by linking psychological types (stimulants, cognition, affiliation, safety, thrive) to car features, services, and credit-card preferences in Volkswagen context.
CRM Communication3:24
Tailor newsletters for stimulants by adjusting header, language, and imagery to evoke emotion and guide readers from initial glance to product details, achieving 50% KPI uplift and triple conversions.
How should an ideal segmentation look like1:44
Top 4 Rules (Important)5:09
Learn the top four rules for psychometric profiling, including data requirements, the big five model, multidimensional segmentation, and CRM-driven, measurable marketing–sales integration.
Ethical Approach3:08
Explore the ethical and legal perspective on psychometric profiling, emphasizing its value in guiding customers through a noisy market while warning against manipulation or deceptive targeting.
Legal Perspective2:16
Quiz
Thank you0:24
Master marketing psychology and psychometric profiling of customer bases to level up your marketing business, and engage with the class by commenting and sharing the course with coworkers.

Requirements

Knowledge in Marketing Management and CRM would be of advantage, but everyone is invited to understand the next generation of Marketing Psychology
Psychological knowledge in combination with Neuromarketing and Behavioral Economics-Know-how is needed

Description

Welcome to the “Marketing Psychology 4.0 Psychometric Profiling of Customer Bases“ Masterclass where you will learn how to use psychometric profiling to create an irresistible desire for your brand and products in your customer's mind.

And we are here to teach you and help you implement the 4 Top Rules of Psychometric Profiling that will take your business and your results to the next level.

By the end of the course, you will use the same psychometric profiling strategies that big companies use to increase massively their impact in Direct Marketing Campaigns.

This course will cover everything you need to know to understand the mechanism of Psychometric Profiling in your customer base, what it takes to implement it and which impact you can generate. For a concrete implementation, you will need support. Brandmind will support you in any way needed (www.brandmind dot ch/contact).

You will learn:

What are the current challenges in Marketing in terms of effectiveness?
Introduction/reminder of existing segmentation approaches and their limitations
A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
Why this new approach performs better than other existing segmentations (up to 50% KPI-Funnel-Uplift and triple Conversion Rates)
Top 4 Rules for a successful psychometric profiling approach
Concrete examples from empirical research and market cases in the marketing mix

Your competitors will be lost trying to figure out what makes your marketing irresistible. And unless they have access to this course, they will never know the recipe you follow to make your clients emotionally bound to your brand/products and services.

We designed this course for anyone who wants to use scientifically proven strategies to escalate your business using Psychometric Profiling / Neuromarketing.

Who is the instructor?

Christina Hoffmann - Founder and CEO of BRANDMIND, former Head of Marketing in Corporate Institutions, focusing on Psychometric Profiling. Helping companies to achieve the next level marketingmix. Besides that, Christina teaches in various universities of applied sciences in Switzerland.

Enroll now, and let's start taking your business to the next level with Psychometric Profiling!

Who this course is for:

CRM Marketing Manager
B2C & B2B Direct Marketing Manager
Ads Campaign managers
User experience and design professionals
For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business

The Ultimate Marketing Psychology & Neuromarketing 4.0

What you'll learn

Explore related topics

Course content

Challenges in Marketing4 lectures • 25min

Chapter 24 lectures • 19min

Chapter 36 lectures • 34min

Chapter 413 lectures • 54min

Requirements

Description

Who this course is for: