Marketing Psychology, Emotional Intelligence, Neuromarketing
What you'll learn
- Psychological principles that are at play at different moments when you promote your business
- Psychology of negotiation
- Psychology in sales
- Psychology of social proof and other common tactics
- Emotional Intelligence in marketing and sales
- Common logical fallacies present during marketing
Requirements
- N/A
Description
Lean marketing psychology, get in the head of your customers, stop guessing, and create marketing materials that inspire desire to buy from you.
In this course, you'll learn:
Marketing psychology in negotiation.
Marketing psychology in converting a potential customer into a completed sale.
Common logical fallacies people fall into during the marketing and buying process.
Emotional Intelligence involved in marketing and negotiation.
Pricing psychology.
IF YOU PROMOTE AND SELL, DO IT WITH DEEP CUSTOMER UNDERSTANDING
You can't take a step in marketing without understanding marketing psychology. When you give a brief introduction of your business to clients or write the headline for your website or product, you must do it in a way that would appeal to your potential customers.
And you can only know what would appeal to your potential customers after you understand marketing psychology.
HOW TO MAKE CUSTOMERS CONVINCE THEMSELVES AND USE IMAGERY
Buying is much more emotional that we think. To inspire emotions, we must help the potential buyers see and truly visualize the improvement in their lives after they get your product or service. For that reason, you must use imagery in your writing and visual marketing. If you make people see the right kind of imagery and get their own imagination going, they will convince themselves that they need and want your product.
CUSTOMERS ARE MORE THAN JUST DEMOGRAPHICS
You can't just market to certain groups. You must understand the nature of their experience with your product, their daily lives, hopes, fears, and aspirations. The more you understand the core emotions and experiences of your target market, you'll go beyond just thinking of them as people of certain age groups and other demographics, and create marketing materials that appeal to parts of their core humanity, and inspire them to do business with you.
WHAT IS NEUROMARKETING
Neuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers' emotions, motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.
Invest in your future! Enroll today!
Who this course is for:
- Marketers and entrepreneurs
Instructor
![Alex Genadinik](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.4 Instructor Rating
- 47,189 Reviews
- 603,418 Students
- 143 Courses
Originally from Ukraine. 3-time bestselling Amazon author with some of my books used in universities and high schools across the country.
20+ time Udemy bestselling instructor.
- 10+ years in entrepreneurship
- 10+ years in SEO and marketing
- Coached over 1,000 entrepreneurs
When you enroll in my courses, you get:
- Personal care and attention: I host regular office hours for my students and reply to 99% of student questions within 24 hours and my goal is to reply within 1 hour.
- Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.
I am committed to student success and go the extra mile to help students in my courses succeed at whatever they are working on, whether it is planning, starting or growing your business.
More about me:
I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 3,000,000+ views, successful affiliate marketer, a serial entrepreneur in many other fields.
I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing. Today, I am a world-class marketer and successful entrepreneur.
What I am interested in now when it comes to business:
I am a productivity and emotional intelligence geek. I geek out on things like motivation, building healthy habits, and creativity.
Some of my own favorite topics that I teach:
I have seen any of my students succeed in Amazon eCommerce. Selling on Amazon can be very lucrative and I love seeing my students do well.
I also teach many SEO topics that I myself use all the time. They include link-building, keyword research, and using other sites like YouTube, Amazon, and even freelancing sites like Fiverr as search engines to get discovered when people are searching.
My interests outside business and entrepreneurship:
I like playing soccer, chess, dabbling in philosophy, creating music, and writing lyrics. Plus, I am always daydreaming about finally getting a dog (a rescue from a shelter, of course).