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Marketing Process Automation | Increase your conversions!
Rating: 4.4 out of 5(25 ratings)
1,991 students

Marketing Process Automation | Increase your conversions!

Learn how to leverage automation tech to reduce costs, increase conversions, and create connected customer journeys.
Created byWorkato Automation Institute
Last updated 9/2023
English
English [Auto],

What you'll learn

  • Learn how automation for marketing teams has changed
  • Learn how you can take advantage of new automation technology to reduce costs
  • Identify how to increase lead conversions
  • Build connected customer journeys from end-to-end

Course content

6 sections • 13 lectures • 1h 3m total length

  • Introduction6:27

    Scott Brinker shares the evolution of the MarTech landscape and the importance of ops personas in marketing process automation.

  • Marketing Process Automation: Past, Present, and Future2:07

    Understand how marketing automation has evolved from email-based tools to future-ready enterprise workflows that unite siloed apps, reduce manual labor, and deliver end-to-end, personalized journeys.

  • Getting Started with Marketing Process1:19
  • Where and How to Apply Marketing Process1:17

    Apply Ricardo to improve inbound lead management and integrate product usage data, while automation streamlines digital events, revenue from existing customers, and Slack or Teams bots for insights.

  • Knowledge Check

Requirements

  • No programming experience needed

Description

Welcome to Marketing Process Automation Course by Workato!

The goal of this course is to provide students and learners from marketing and operations backgrounds a foundational methodology course for marketing process automation.

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. Expertise with Enterprise automation technologies is already in high in demand.

In this course, you will learn how automation for marketing teams has changed and how you can take advantage of new automation technology to reduce costs, increase your conversions, and create connected customer journeys from end-to-end.

Learn from some of the industries best in marketing process automation like Scott Brinker - VP of Ecosystem at HubSpot & Editor of ChiefMartech, Zann Yap - Director of Demand Generation at Workato, and Josh Lucas - Manager of RevOps Solutions at Workato.

Through this course you will go through 5 lessons and about an hour of video. The course will be focused on these 8 key learning objectives listed below.

Learning Objectives

  • Understand what enterprise automation means for marketing teams

  • Understand 3 steps for getting started with enterprise automation

  • Identify when and where to apply enterprise automation to marketing processes

  • Create inbound lead management process automations

  • Create virtual event automations

  • Plan automated campaign operations

  • Understand marketing process automation best practices

  • Locate additional resources

Who this course is for:

  • For users looking to get started with Marketing Process Automation

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