Marketing Principles - Kotler & Armstrong Text
What you'll learn
- 1. How to develop a marketing strategy. 2. How to use market research to test their ideas. 3. How to develop an effective marketing mix, including new products and advertising, 4) How to write a complete marketing plan.
- entry level
This introductory marketing course covers identifying segmentation, differentiation, target marketing and positioning opportunities that can be addressed with the proper marketing mix. All of this is taught in the context of today’s complex global environment. By course end, you will be able to analyze a marketing opportunity and write a marketing plan to address that opportunity. A must for both corporate marketing employees and budding entrepreneurs.
The course includes "Real World Applications" for you to develop your own marketing strategy, field your own marketing research, develop and test new product ideas and an advertising campaign. At the end, you will also be able to write a complete, professional marketing plan!
Who this course is for:
- business students, business owners and anyone interested in marketing
Dan McCarty is an MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.
Dan has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies. Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more.
Dan has also taught college level marketing for the last ten years and has recently retired as Professor Emeritus.