Marketing Principles For Prospecting Customers

Explore how marketing drives profitable customer action by market research, audience and buying personas, and crafting the four P's: product, price, promotion, and place to guide messaging and strategy.

Position your product with geographic, demographic, behavioral, and psychographic segmentation to build a buying persona, and answer practical questions about who needs it, their jobs, income, age, and location.

Granular marketing targets the right message to the right person at the right time through the right mediums, enabling campaign optimization and fluid, optimal results.

Apply segmentation bases: geographic, demographic, behavioral, and psychographic, to build an ideal customer or buying persona and narrow audiences using filters with questions about needs, roles, income, age, and location.

Apply audience segmentation in Facebook ads by adding UK and Spain, tailoring messaging and language for vegan 18–30 audiences across countries.

Learn to refine your audience before targeting by using Google Analytics, Quantcast, and Facebook Pixel to understand site visitors, align prospecting audiences with customers, and recognize buying personas for products.

Choose marketing channels based on audience buying personas using data from Mosaic, TGIF, Quantcast, and Google Analytics to optimize channel mix and maximize ROI.

Structure a two-audience Rolex strategy by splitting budgets 80-20 for men and women, target high income earners, tailor per platform and country, and optimize based on performance.

Explore awareness, consideration, and purchase as stages of the buying journey, and learn to deliver the right message to the right person at the right time across platforms.

Master pre ad and post ad funnels to minimize waste and maximize conversions by tailoring audience, resonance, and creative with strong calls to action on landing pages and product pages.

Explore mathematical examples of pre and post ad funnel steps, showing how audience size, resonance, and conversion rates drive revenue and optimization outcomes.

Analyze how ad messaging and creative shape audience resonance in the pre-ad funnel, using luxury branding contrasts like Rolex versus Porsche to optimize campaign performance.

Boost ad efficiency by removing hurdles. Direct users to the specific watch page, not the home page, so the landing page matches the ad and reveals the promised information.

Apply the ACG audience creative experience model to refine demographics, channels, creatives, and site experience, optimizing engagement and conversions while maximizing profitability.