Digital Marketing

Marketing Principles For Prospecting Customers

How to find, attract and convert your potential customers!
New
Rating: 0.0 out of 5 (0 ratings)
492 students
Created by James Cox
Enroll now
Marketing Principles For Prospecting Customers
New
Rating: 0.0 out of 5 (0 ratings)
494 students
Buy now
Marketing principles to apply to every and any business
How to optimize ad campaigns
How to maximise ROI for your campaigns
How to pick the right prospecting customers & how to find them

Requirements

  • A basic understanding of marketing
Description

In this course I'll teach you the basic principles of marketing to potential customers. This goes far beyond having simply branding. This is working out who your customer is, what appeals to them, where to find them, how to weight your campaigns, and how to optimise for the best click through and conversion rates.

Who this course is for:
  • Beginner Marketers
  • Online Marketers
  • Digital Marketers
Course content
10 sections • 16 lectures • 42m total length
  • Introduction
    02:28
  • The marketing process & the 4 P's
    03:40
  • How and where to position your product
    01:36
  • Segmentation - building audiences & buying personas.
    01:58
  • Granular marketing - Why your overall marketing strategy should be granular
    03:17
  • Creating your audience using segmentation types
    01:36
  • Applying your audience - A facebook ads example
    02:07
  • Learning more about your target audiences
    01:53
  • Choosing your marketing channels
    03:42
  • How to structure your strategy to reach your audiences effectively
    03:06
  • Awareness - Consideration & Purchase
    03:17
  • Pre & Post ad funnels
    03:43
  • Mathmatical examples of the funnels impact
    04:34
  • Impact of creative in the funnel
    01:13
  • The thought process behind effective ad and campaign set up
    01:28
  • The ACE model
    02:47

Instructor
James Cox
Experienced online marketer
James Cox
  • -- Instructor Rating
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  • 492 Students
  • 1 Course

An experienced online marketer with over a decade of experience. I have managed in house marketing teams and also run my own marketing agency. My goal now is to teach people how to think like a marketer, rather than following step by step guides. Once you think like a marketer, you can market anything successfully.