Udemy

Marketing Planning and Place Decisions

Addressing some foundational issues in Marketing
Free tutorial
Rating: 4.6 out of 5 (42 ratings)
2,375 students
1hr 10min of on-demand video
English
English [Auto]

Market Segmentation, Targeting and Positioning
Market and Environmental Analysis
Marketing Plans
Marketing Research
Place Decisions
Promotion Decisions

Requirements

  • Be able to read and write English
  • Interested in Marketing

Description

This short course throws some light on some of the foundational issues in Marketing. Marketing success is usually predicated on the successful management of the 7ps of the Service Marketing Mix, Product, Price, Promotion, Place, Physical Evidence, Processes and People. This course focusses on core marketing issues like Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, as well as Place/Distribution Management in Marketing.


Targeted at advanced undergraduate or MBA students, this course will also be a useful marketing lesson for non-marketing managers.

Who this course is for:

  • Advanced Undergraduate Marketing and Masters students in Business Schools

Instructor

Marketing Professor
Prof Robert Ebo Hinson
  • 4.5 Instructor Rating
  • 3,613 Reviews
  • 28,021 Students
  • 8 Courses

Professor Robert E. Hinson is a leading voice in marketing on the continent of Africa. With over seventy journal and hundreds of miscellaneous publications to his credit. Robert possesses a doctorate in marketing from the University of Ghana and a second in International Business from the Aalborg University in Denmark.

Robert holds Bachelors and MBA Degrees in Marketing from the University of Ghana as well as Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK. With a professional training career that began in 1998 at the Ghana Commercial Bank Training School, Robert worked as an Advertising Agency Executive from 1998 - 2003 and in that time worked on brands such as APC, Acer, Societe Generale, Canon, Daewoo, Dark and Lovely, Golden Tulip, LG, Lone Star Airways (Liberia), Lufthansa, Microsoft, Mercedes Benz, Peugeot and Symantec. 

Reobert joined the University of Ghana Business School in February 2003 as a lecturer.

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