Marketing Planning and Place Decisions

Name: Marketing Planning and Place Decisions
Rating: 4.3 (52 reviews)

Addressing some foundational issues in Marketing

Created byProf Robert Ebo Hinson

Last updated 3/2020

English

What you'll learn

Market Segmentation, Targeting and Positioning
Market and Environmental Analysis
Marketing Plans
Marketing Research
Place Decisions
Promotion Decisions

Course content

1 section • 5 lectures • 1h 10m total length

Market Segmentation, Targeting And Positioning14:32
identify market segments by geographic, demographic, psychographic, and behavioral criteria, then target distinct groups and position offerings with tailored value, leveraging loyalty insights and customization.
Market And Environmental Analysis16:16
Conducting Marketing Research And Forecasting Demand11:06
Developing Marketing Strategies And Plans9:52
Place Decisions18:23
Explore distribution and channel decisions, including push and pooled strategies, vertical marketing systems, channel member functions, retailing, franchising, and logistics for efficient market placement.

Requirements

Be able to read and write English
Interested in Marketing

Description

This short course throws some light on some of the foundational issues in Marketing. Marketing success is usually predicated on the successful management of the 7ps of the Service Marketing Mix, Product, Price, Promotion, Place, Physical Evidence, Processes and People. This course focusses on core marketing issues like Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, as well as Place/Distribution Management in Marketing.

Targeted at advanced undergraduate or MBA students, this course will also be a useful marketing lesson for non-marketing managers.

Who this course is for:

Advanced Undergraduate Marketing and Masters students in Business Schools