Marketing Plan made easy!
What you'll learn
- At the end of this course you will be able to create a Marketing Plan
- Basic Excel knowledge Preferred (really basic)
This course will help you to create your marketing plan.
It includes a short introduction to Marketing and the explanation of the marketing plan development process in 5 steps:
At the end of this course you will be able to create your own marketing plan.
Laurent delivers courses that are really simple and pragmatic enabling direct implementation no matter student's background.
From the same instructor:
- Create a Damn Good Business Plan !? https://www.udemy.com/create-a-damn-good-business-plan/
- How to Draft a Business Plan? https://www.udemy.com/how-to-draft-a-business-plan/
Who this course is for:
- Marketing managers
- People involved with Marketing in general
Laurent is the founder and Managing Director of ATHENASIA working with Business planning, Performance Management and Management Training.
He is university lecturer in Hong Kong for management, entrepreneurship and organisation behavior courses.
Graduated from the University of Louvain la Neuve (Belgium) in which he earned a Master of Management (Major Marketing) and a Master in Work Sciences (Organization behavior).
Originally working with youth leadership development, he progressively moved to business consulting world.
He started his career as Director of Talent Management in Hong Kong for a multinational youth organization.
Back in Belgium, he worked as Economic Sciences teacher and created a company through which he delivered career development programs to major players in telecommunication and Oil Industry.
After a year in Belgium, he finally returned to Hong Kong and worked as Performance Consultant with Dale Carnegie Training Hong Kong.
Before founding ATHENASIA CONSULTING, Laurent was working for a Hong Kong company as Organizational Behavior Consultant on team development and soft skills trainings. The main client he was working with was the metro of Hong Kong (MTR) for which he worked on partnering to support its extension.
On the mean time, he has been working part time as Business Planning and operations Consultant with SME's in Hong Kong both online and face-to-face. He helped his clients to develop comprehensive business plans to structure business idea, plan for growth or simply to raise fund. Due to the success of this activity he decided to incorporate and live from his passion.
He has now more than 35,000 Students on different e-learning platforms, he animates a 1200+ entrepreneurs group in Hong Kong for which he organises workshops and events.
Originally born in Belgium, Laurent has been living (studying or working) in Brazil, Spain, and Hong Kong.
Languages and international exposure
Due to his international experience he is Fluent in French, Portuguese, Spanish and English.