Marketing Plan made easy!
3.6 (33 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,312 students enrolled

Marketing Plan made easy!

How to develop and manage a Marketing Plan?
3.6 (33 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,312 students enrolled
Last updated 10/2013
English
English [Auto]
Current price: $11.99 Original price: $19.99 Discount: 40% off
3 days left at this price!
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This course includes
  • 1 hour on-demand video
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • At the end of this course you will be able to create a Marketing Plan
Requirements
  • Basic Excel knowledge Preferred (really basic)
Description

This course will help you to create your marketing plan.

It includes a short introduction to Marketing and the explanation of the marketing plan development process in 5 steps:

  1. Context
  2. Analysis
  3. Strategy
  4. Planning
  5. Managing

At the end of this course you will be able to create your own marketing plan.

Laurent delivers courses that are really simple and pragmatic enabling direct implementation no matter student's background.

From the same instructor:

  1. Create a Damn Good Business Plan !? https://www.udemy.com/create-a-damn-good-business-plan/
  2. How to Draft a Business Plan? https://www.udemy.com/how-to-draft-a-business-plan/
Who this course is for:
  • Marketing managers
  • Entrepreneurs
  • People involved with Marketing in general
  • Students
  • Freelancers
Course content
Expand all 13 lectures 01:10:42
+ Introduction
4 lectures 06:13
The objective of this lecture is to introduce the instructor and course content.
Intro
01:11

Let's connect on social Media

Preview 1 page

The objective of this lecture is to:

  1. Clarify the concept of marketing
  2. Introduce the Marketing Plan Development Process
Preview 03:29

Ojectives of this lecture is to introduce the brainstorming templates. (don't forget to download them)

Templates
01:33
+ Marketing Plan Development Process
8 lectures 59:53

The objective of this lecture is to:

  1. Understand your organization purpose and intent (Vision, Mission, Ambition Goals)
  2. Connect your marketing goals to your organization strategy
  3. Set up marketing goals
Preview 03:57

The objective of this lecture is to carry out a simple internal and external analysis using the SWOT model.

Step 2: Analysis
02:41

The objective of this lecture is to:

  1. Identify customer segments you are working or want to work with
  2. Identify their needs
  3. Describe solution (value proposition)
  4. Clarify Unique Selling Proposition (USP)
Analysis 2
03:05

The objective of this course is to help you to define your marketing mix:

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People
Strategy 2
24:15

The objective of this lecture is to:

  1. Plan marketing goals (final + intermediate)
  2. Plan your initiatives and routines
  3. Create a simple budget
Step 4: Planning
08:05

The objective of this lecture is to introduce the excel template and help student to use it effectively.

Budgeting with Excel
07:26

The objective of this lecture is to show you how to manage your plan with a clear meeting cycle.

Step 5: Managing
04:18
+ Conclusion
1 lecture 03:36

The objective of this lecture is to conclude the course and give direction on how to write a plan.

Don't forget to download your marketing plan final template (in the supplementary material).

Conclusion, final document template & writing
03:36