Marketing Plan made easy!

The objective of this lecture is to:

1. Understand your organization purpose and intent (Vision, Mission, Ambition Goals)
2. Connect your marketing goals to your organization strategy
3. Set up marketing goals

The objective of this lecture is to carry out a simple internal and external analysis using the SWOT model.

The objective of this lecture is to:

1. Identify customer segments you are working or want to work with
2. Identify their needs
3. Describe solution (value proposition)
4. Clarify Unique Selling Proposition (USP)

The objective of this course is to help you to define your marketing mix:

1. Product
2. Price
3. Place
4. Promotion
5. People

The objective of this lecture is to:

1. Plan marketing goals (final + intermediate)
2. Plan your initiatives and routines
3. Create a simple budget

The objective of this lecture is to introduce the excel template and help student to use it effectively.

The objective of this lecture is to show you how to manage your plan with a clear meeting cycle.

The objective of this lecture is to conclude the course and give direction on how to write a plan.

Don't forget to download your marketing plan final template (in the supplementary material).