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30-Day Money-Back Guarantee
Marketing Marketing Fundamentals Marketing Plan

Marketing Plan & Strategy: ZERO to HERO Overnight

Content & Email Marketing can be hard if you don't know what works. No more guessing - More sales. Market better today!
Rating: 2.8 out of 52.8 (36 ratings)
5,064 students
Created by Zach Miller
Published 6/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • You'll know how to create a marketing plan.
  • You'll know how to create a sales funnel + scripts/marketing plan.
  • You'll know how to word your sales videos in this marketing plan tutorial.
  • You'll know how to communicate via email in this marketing plan tutorial.
  • You'll know how to create your first autoresponder + scripts in this marketing plan tutorial.
  • You'll know how to build a value ladder in this marketing plan tutorial.
  • You'll know how to be successful online as an affiliate in this marketing plan tutorial.
  • You'll know how to sell your own product online in this marketing plan tutorial.
  • You'll know how to create content in just 5-10 minutes each day in this marketing plan tutorial.
  • You'll know how to garner more traffic through this marketing plan with less work - leverage your time!

Requirements

  • You should know how to use a PC at a beginner level.

Description

This course covers the topics of Marketing Planning and Content Strategy.

These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline.

There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will help you understand Content Marketing with less work. Learn how to leverage your time and discover the best traffic methods to drive visitors to your website.

This course further covers the topic of content strategy which plans the creation, publication, and how to make usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time. 

Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content marketing and deliver the best strategy to have success from Day 1.


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About the Topic

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What is a Marketing Plan?

Second only to creating a stellar product or service, marketing is a crucial part of home business success. Without it, people can't learn about your business to buy from you. Without customers or clients, you don't have a business. 

A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps.

But like your business plan, a marketing plan is not a static document. It needs to change and evolve as your business grows, and as new and changing marketing trends develop.

Purpose of a Marketing Plan

Many business owners create a marketing plan and then set it aside. However, your marketing plan is a road map providing you with direction toward reaching your business objectives. It needs to be referred to and assessed for results frequently.

While some small business owners include their marketing plan as part of their overall business plan, because marketing is crucial to success, having a comprehensive, detailed marketing plan on its own is recommended. If you don't want to make a mini-plan as part of your business plan, you can attach your full marketing plan to the business plan as an appendix to the business plan.

Benefits to a Marketing Plan

The importance of a detailed marketing plan can't be overstated. A marketing plan:

  • Gives clarity about who your market is. It's easier to find clients and customers if you know who they are.

  • Helps you craft marketing messages that will generate results. Marketing is about knowing what your product or service can do to help a target market. Your messages need to speak directly your market.

  • Provides focus and direction. Email, social media, advertising, guest blogging, direct mail, publicity, and on and on. With so many marketing choices, you need a plan for determining the best course of action for your business.

How to Create Your Marketing Plan

A typical small business marketing plan covers many elements including a description of competitors,  demand for the product or service you offer, and strengths and weaknesses from a market standpoint of both the business and its competitors.

A marketing plan is a tool you need to use daily to help you reach your market and your profit goals. As you make your marketing plan, focus on what you need to understand and reach your market. The basics include:

1. Details about your business' current situation. What is your product or service? What's working and what challenges are you currently having in generating new clients and customers? What issues might you encounter over the next year, such as a move (when you can't work) or new laws that might impact how you do business?

2. Who is your target market?  Who is the most likely buyer of what you're offering? The answer should never be "everyone." To help you define your market, determine how your product or service helps people and then figure out the people who need that solution. You might have several groups within your target market, often referred to as market segmentation (specializing in specific niche markets or groups). For example, if your business helps people with weight loss, your target markets could be moms wanting to lose baby weight and baby boomers wanting to improve their health.

Knowing your market and its needs helps you to create market specific messages and place them where they'll be seen for greater effectiveness.

3. What are your goals for the time period of the plan? Be specific in your goals, such as increase email list by x amount over the next year or find x number of new clients. It's important that you're able to measure the effectiveness of your marketing plan by having a quantifiable goal.

4. What marketing tactics will you use to reach your market and goals? Let your target market be your guide in deciding what marketing strategies you'll use. Where does your market hangout? How can you entice them to check out your business? For example, if your market spends a lot of time on Facebook, you might consider having a Facebook fan page or group, or perhaps investing in Facebook advertising. If you're a service business catering to other businesses, you might want to write an article for a newsletter or magazine that targets that same business industry.

5. How much will it cost? This is where you make a budget for your marketing plan. There are many free marketing strategies, although they require time, which is a type of expense. Will you do home parties and if so, what will be the cost of travel, mailing of invites, purchasing door-prizes, etc? Will you pay for advertising or for a mailing list service? Of all the places to spend money in your home business, marketing is the priority, as long as you're investing wisely.

6. How will you execute your marketing plan? Planning is fairly easy. Carrying out a plan is more of a challenge. How will you fit in your marketing strategies into your business? If you're doing social media, will you be using a social media management tool or hire a social media manager? Will you write a blog or create content to share on other websites, such as article marketing? If so, how often will you post or deliver content? You need to do something every say to get your business in front of your market.

You're more likely to do it if you have a plan and fit the plan into your daily schedule.

Keep Your Marketing Plan up to Date

Like a business plan, a marketing plan is a living, breathing document. Analyzing your results and tweaking or changing your marketing strategies is an important task in keeping your marketing plan up to date and having it fulfill its purpose in helping reach your business goals. Many factors can impact your marketing results and choices including market conditions, demand for your product or service, pricing issues, and new marketing methods (i.e. a new social media platform). It's important you stay aware of all of this and adjust your marketing plan accordingly.


  Let's meet inside !


 


 


 


 



 


 


 


 

Who this course is for:

  • Marketers
  • Affiliate Marketers
  • Entrepreneurs
  • Physical & Online Businesses
  • Content Marketers
  • Email Marketers
  • Anyone with a product to sell

Course content

6 sections • 37 lectures • 5h 24m total length

  • Preview01:21
  • Before We Begin
    01:20
  • Preview20:06
  • Traffic Secrets
    15:54

  • Why Email Everyday
    03:10
  • 100 Clicks a Day
    08:46
  • Email Sequence Explanation
    01:28
  • Soap Opera Sequence
    12:55
  • Seinfeld Email Sequence
    10:51
  • Value Ladder Overview
    07:15
  • The Attractive Character I
    10:00
  • The Attractive Character II
    17:40

  • Bait Overview
    19:16
  • Result
    03:49
  • Your Dream Client
    01:42
  • Mindset Changes
    04:22
  • What is a Squeeze
    05:09
  • Squeeze Page Secrets
    08:03
  • Thank You Page Overview
    02:46
  • Front-End Sales Funnel
    12:12
  • WWWH Script
    03:44
  • Star, Story, Solution Script
    17:10
  • One Time Offer Script
    08:33
  • Continuity Overview
    06:19
  • Magic Bullet Script
    01:45
  • Mid Ticket Overview
    08:54
  • Perfect Webinar Funnel Walkthrough
    03:19
  • Perfect Webinar Script
    14:51

  • To Dos of Creating Content
    11:28
  • Make Your Own Products or Affiliate
    01:52
  • Affiliate Value Ladder Buildout
    09:54
  • Your Value Ladder Buildout
    19:58

  • The Big Outline for Content Creation
    09:33
  • Expert Positioning
    18:13
  • Optimize an Article
    19:59
  • Conclusion
    00:21

  • Sales Funnel Secrets
    00:18

Instructor

Zach Miller
Sales Funnel Consultant & Builder
Zach Miller
  • 4.0 Instructor Rating
  • 3,940 Reviews
  • 94,707 Students
  • 68 Courses

My name is Zach Miller and I've helped double the sales of multiple 6 and 7-figure businesses. How? SALES FUNNELS!

Your core focus should be a sales funnel. That's the cornerstone of a business.

A sales funnel allows you to track your numbers, and number don’t lie. In fact, numbers TELL YOU WHAT TO DO. If you split test a page and ‘Page B’ performs better than ‘Page A’, which page do you keep pushing traffic to?

While sales funnels are my core focus, there's of course more to run a business. That's why I also teach on various topics that I've used in my 10+ years in online marketing: Email Marketing, SEO, WordPress, Video Marketing, and all things entrepreneur and business owner.

 

MY STUDENT GOALS 

100 people become $1,000,000 earners

1,000 people become $100,000 earners

1,000,000 people make $1 online

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