SEO & Social Media Marketing Strategy To Reach 1,000,000 Ppl
4.3 (1,612 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18,586 students enrolled

SEO & Social Media Marketing Strategy To Reach 1,000,000 Ppl

Growth hacking to reach 1,000,000 people online. 2020 Internet digital marketing, social media marketing strategies, SEO
4.3 (1,612 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18,586 students enrolled
Created by Alex Genadinik
Last updated 6/2020
English [Auto], Italian [Auto], 3 more
  • Polish [Auto]
  • Portuguese [Auto]
  • Spanish [Auto]
Current price: $29.99 Original price: $49.99 Discount: 40% off
3 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 14.5 hours on-demand video
  • 5 articles
  • 96 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Reach 1,000,000 people with your marketing AND BEYOND
  • Get ahead of your competitors with creative SEO strategies like voice SEO for 2020
  • Top social media marketing strategies to grow your business and brand yourself and your business as an authority
  • Get publicity and press coverage from large publications, radio shows and podcasts to reach a broad audience
  • Join my office hours and get personal help from me
  • Increase the sales conversion rate of your site visitors for immediate revenue boost
  • Get ready to grow your business using smartest and most effective strategies for 2019

Apply the most effective Internet marketing strategies for 2020 and finally get the growth you've been hoping for!

Lost in your marketing? Did you hire freelancers with no results? Not sure what to do next?

This course will set you on the right path, help you choose the most effective marketing strategies, and show you how to implement them for your business.

If you are effective at promoting your business, the sky is the limit.


  • Extra focus on SEO and winning with best long-tail keyword research

  • Case studies of different companies & how they reached 1,000,000 users

  • How to make cornerstone SEO pages that rank

  • Write better headlines that increase click-through rates

  • Full section on how to promote Amazon/Kindle books and become a best seller

  • SEO strategies to make almost any page rank in top-10

  • Improved audio/video quality

  • Interview-based case study of how one client got millions of website visitors from Internet marketing  

  • Tools and plugins to help you implement your marketing strategies like the Weglot translation plugin which helps your SEO in other languages and immediately helps you rank for additional keywords



This course combines SEO and social media to maximize the results of each in an intelligent way.

First, you will implement modern SEO for your blog, eCommerce, or business website that sets you up for boundless long-term potential while also getting you early results.

Next, you will build up your social media marketing to give your business amazing branding, drive sales and boost your SEO efforts.

This way, you will get branding, sales and traffic growth in all the best ways, making them work together in a succinct, effective and professional marketing strategy.


Before you identify the marketing strategies that really grow your business, you must experiment with different marketing tactics. That process of experimentation is called "growth hacking" and it is essentially the process by which you discover the best strategies that will work for your unique situation.


All advice in this course comes from direct experience in my own business and Internet marketing work I've done for my clients. I know the ins and outs of every strategy I teach in this course because I've gone through the steps to do it, and it worked.

I also focus on helping you find the absolute best and most effective marketing strategies for your specific business so that you don't waste any time pursuing secondary strategies and put your best effort into the most useful marketing strategies.

The strategies in this course work for me and thousands of my clients to find true growth, and they will work for you too.


I've been an entrepreneur for 20 years, have personally coached over 1,000 entrepreneurs, taught 150,000 students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I can help you too.

I am an expert growth marketer, and I create winning marketing strategies for my clients on a daily basis. Now it is your turn to benefit from my Internet marketing strategies to grow your business and fulfill your dreams.

I am most fulfilled from my work when I see my clients able to grow their businesses. I made this course to help business owners grow their companies to tremendous heights.


* Lots of extra freebies, downloadable worksheets

* Free 15-minute coaching call about your marketing strategy

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured in my Facebook group.


I donate my time to regularly hold free office hours (coaching calls) with students. During the office hours you can ask me any business or marketing strategy question you want, and I will do my best to help you. The office hours are free. I don't try to sell anything.

As a student in the course, you can start discussions and message me with private questions about your marketing strategy. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

I regularly update this course to reflect the current marketing landscape to contain marketing strategies that are effective today.


This course is comprehensive. It will make you a great marketer in a short amount of time. You will learn top social media marketing strategies, SEO (search engine optimization), how to get publicity for your business, effective offline marketing strategies, and everything in-between. 

After you complete the course, you will have a well-rounded understanding of all marketing strategies out there, and most importantly you will be able to choose and correctly implement the most effective strategies to grow your business.


Upon completing 100% of this marketing strategy course, you will be emailed a certificate of completion. You can show it as proof of your expertise and that you have completed a certain number of hours of instruction on the topic of marketing strategies.

If you want to get a marketing job or freelancing clients, a certificate from this course can help you appear as a stronger candidate for marketing jobs.


This marketing strategy course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now and start growing your business.

Who this course is for:
  • Entrepreneurs
  • Small business owners
Course content
Expand all 197 lectures 17:01:11
+ SEO introduction. Starting with keyword research
13 lectures 01:08:46
SEO section introduction

Here is another exercise you should try. I have been working on adding more practical exercises into this digital marketing course for you to work on so that you are a more active participant in the class. I hope you like the practical exercises.

Breaking down our SEO steps into three phases

The distinction between short tail keywords for SEO and long tail keywords is immensely important, and in this part of the course I explain exactly how to target both, the short tail SEO keywords and the long tail SEO keywords at the same time so that your product or page can rank for both. Usually, when you first create a page or a product listing, it doesn't rank too well. It is especially difficult to rank for competitive short tail keywords. So a good strategy is usually to try to rank for a few different long tail keywords first, and then try to get the traffic from those to create enough positive signals for Google to start ranking your website or product listing higher in search results for the short tail keywords you are targeting and hoping to rank for.

Long tail vs. short tail SEO keywords
Introduction to the Google keyword tool
Example of my own keyword research and thinking outside the box
Three other SEO keyword tools - just to give you more options

If you are excited about your keyword research for SEO, I am glad because it is extremely important in your online and digital marketing success. But you can go a little bit wrong with it, if you over-do it with the SEO keywords which will result in keyword stuffing. You don't want to do keyword stuffing because it might get you penalized by Google. So in this lecture of our digital marketing course I show you an SEO tool that you can use to check your keyword density on any page to make sure that you didn't go overboard.

Keyword density vs. keyword stuffing and tools to correctly manage it

In this part of our internet marketing course I talk about a gray area within SEO, and that is the concept of keyword stuffing. Keyword stuffing is something that used to be effective a long time ago, and is no longer effective when it comes to Google search. Keyword stuffing is now more likely to get you penalized in Google than to give you a boost.

But the idea of keyword stuffing doesn't end there. Keyword stuffing can still be very effective on search engines that are not Google. For example, younger and less established search engines are more forgiving for keyword stuffing, and it is sometimes still very effective. I did keyword stuffing in the mobile app listing of my Android business app, and it helped that app rank very well in GooglePlay. So you must be strategic in how you pick and choose where to implement keyword stuffing, and you will be surprised at how often it can still work.

Gray hat SEO, when keyword stuffing is ok and when not to do it
Creating a full list of keywords to rank for and tracking them
Keywords exercise & test to further cement this part of SEO knowledge
Final keyword tests's answers to see how I think about the keywords
+ Strategies for popular business types & first-time marketer mistakes
3 lectures 15:08
Section introduction - how SEO applies to YOUR business
Ecommerce example for SEO

In this part of the digital marketing course I explain the strategies to promote a local business. A local business can be a doctor's or dentist office, restaurant, roofer, carpenter, moving business, home repair, shuttle service, gym, different kinds of stores, cleaning business or any other businesses that do business locally and draw customers from the local area.

How to promote a local service
+ Set up your Webmaster tool from Google
5 lectures 21:57
Setting up your Google Search Console - formerly known as Webmaster Tools
Creating your sitemap.xml
Submitting new URLs and checking for page status and indexing
Where your pages are ranking and page/query performance
Google Analytics introduction
+ On-Page SEO to get a high click-through rate from the search result page
4 lectures 21:53

We have progressed in our digital marketing course form keyword research to how to do on-page SEO by applying the keywords we discovered in the previous section of the course, and not adding it throughout our pages.

This is extremely important because any time you do SEO on your website or on YouTube or on Amazon or Etsy for products, or on any other websites, these keyword research and on-page SEO principles will come up again. You can use what you learn in this part of this digital marketing course almost everywhere else online.

On-page SEO introduction
Influencing SEO ranking with intent-match strategy

In this part of this SEO online marketing guide I go over a very smart strategy that you can use to rank in Google search with sites that are not yours. There are many sites on the web that are old and authoritative what are also user generated content websites. Examples of these are Yelp, YouTube, Amazon, Etsy, and many others. Those authoritative large websites have a much higher chance to rank in Google than an average person's website so if you can put content on those websites, you stand a chance to get much more exposure from being discovered via SEO on those individual platforms and on Google search itself.

Advanced SEO: Example of using Micro-formats and have HTML generated for you
Writing enticing meta tags to increase Google search result page clickthrough
+ On-page SEO: Beginner to savvy and advanced strategies
11 lectures 45:57

The Yoast SEO plugin is an industry standard, and in this part of our digital marketing course, I show you how to install the Yoast SEO plugin to your WordPress setup so that you can have your on-page SEO more easily taken care of. The Yoast plugin doesn't solve everything for you. You still have to be savvy about on-page SEO on your own, but it helps you with some SEO basics, especially if you are a beginner.

How to set up the Yoast plugin for SEO
Setting your meta tags with Yoast in WordPress or directly in HTML

In this part of our marketing strategy course I show you an advanced on-page linking strategy that you can use to give your pages an SEO boost.

Preview 04:02
September 2019 No-follow update and the new UGC and Sponsored attributes
Title tooltip tag
Image ALT tag for SEO

In this part of the digital marketing class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.

Preview 05:26
Website load speed plugin
Automatically translate your site, rank in other languages & get more traffic
Insights on content from MarketMuse co-founder, me & content tool introduction
Revive Old Posts plugin for social sharing, scheduling & SEO boost
+ Off-page SEO & Smart SEO
11 lectures 42:09

In this section of our digital marketing course, we get into some more complex SEO topics like off-page SEO. When it came to on-page SEO, we had 100% control of everything. When it comes to off-page SEO, we don't have nearly as much control because we are dependent on other people to link to our pages, and do other things to boost our digital marketing. 

Off-page SEO section introduction

Want to get your website to rank highly in Google search? Watch this lecture, and see for yourself what the top SEO ranking factors are. As a part of improving this digital marketing course I actually re-filmed this lecture to make it much shorter for you, and much more to the point. I hope you appreciate it.

SEO factors from Google search: What will make you rank higher in Google search

In this part of the digital marketing class I discuss how SEO is unique and different for new websites. So if your site is new, Google might make it extra difficult for it to rank well in search, and may put the new website through additional tests and hoops before it can rank better. This may be difficult for your business because if the marketing plan for your business has a strategy to get SEO traffic quickly, it might ruin those plans.

Google SEO for new websites & Google Citations
How to get links on Wikipedia
8 ways to get good links by getting publicity

Google doesn't tell us which links are good for our SEO, and which links are not good. We can only approximate and use general overarching principles to guess, but never know definitively. So in this part of our digital marketing course I explain how to come to a close approximation, and determine whether a backlink is good or not. 

What makes a link good for SEO

In this part of our marketing course I talk about blogging and guest blogging for SEO. Blogging on your own blog, and guest blogging on another blog are two quite different strategies. Blogging on your own blog is almost always a good idea because it helps you get more traffic and boosts your site's overall SEO. Guest blogging strategy, on the other hand, is something that is now rarely a good idea. Guest blogging used to be popular a few years ago, but Google has clamped down on it in recent years because people were abusing it, and only guest blogging to get links for SEO (sometimes called backlinks).

Guest-blogging for SEO - how to do it properly
Link-begging introduction. The brute-force approach that will never stop working
Competitor link research
Google September 2019 update - penalizing some linking strategies
+ Common SEO mistakes to avoid
1 lecture 06:08

Want to start doing SEO? Not so fast. I recently added these common SEO mistakes to this digital marketing course. Please watch this tutorial with the common mistakes so that you do not make these mistakes, and so that your SEO will go much more smoothly.

Common SEO mistakes: Don't make these
+ SEO tools
3 lectures 16:05
SEOQuake Chrome plugin to research competition
Competitor link research with SerpStat SEO tool
SEO KeywordOptimizer tool for on-page text optimization
+ Additional SEO strategies to rank higher and be smarter about SEO
8 lectures 42:43
Google SEO trends for 2020 and what to focus on
Advanced intent-match boosting strategy for ranking higher in Google search

This is another part of our marketing training where I introduce an idea for how to positively influence your SEO that you will not hear in many other places. This idea is about having a large number of page views, and having that boost the SEO of your page. Even though Google never talks about page views, you can look on YouTube, and usually most of the highest ranking videos have many views. Now make sure that you understand that I am not saying that views will get you to rank. If they are low-quality views, they won't help you. But if you can get many page views where people actually engage with your content and the search engine collects positive metrics about your site, that number of page views can go a long way to helping your SEO.

NEW: Powerful white-hat SEO strategy that almost no one talks about

In this part of our training program I talk about how to make almost any page rank in Google. It isn't easy, but it is possible.

How to rank almost any page in Google top-10

Now that we have covered quite a bit about SEO, in this part of the course I talk about search algorithms in general. So in the future, no matter on what site you are trying to have your content or products rank higher, since in this part of the course you learn about how to dominate any search engine, you will be able to rank in whatever search engine you target in the future. This is an advanced SEO and digital marketing topic.

Leveraging recommendation algorithms
How to prioritize your SEO efforts per page
Common question: Should you have a blog?
Is your site set up for SEO?