Master Course in Marketing Plan and Marketing Management 2.0
What you'll learn
- Learning the marketing plan and marketing management: what you need to know
- Understand an overview of marketing management types, functions, and stages
- Analze what's the difference between a marketing plan and a sales strategy?
- Learning the management steps for marketing and international marketing
- Learning the steps of how to become a marketing director
Requirements
- Basic management and marketing skills, sales skills and digital marketing basic skills
Description
Master Course in Marketing Plan and Marketing Management 2.0
This comprehensive course is designed for professionals and aspiring marketers seeking to elevate their understanding and proficiency in marketing plan development and marketing management. In the dynamic landscape of business, staying ahead requires strategic insights, and this course provides a deep dive into the core aspects of marketing to empower participants with the latest tools and techniques.
Module 1: Marketing Plan and Marketing Management: What You Need to Know
This module serves as a foundational introduction to the key concepts of marketing plans and their integral role in effective marketing management. Participants will gain insights into the importance of aligning marketing strategies with overall business goals.
Module 2: An Overview of Marketing Management Types, Functions, and Stages
Explore the various types and functions of marketing management, understanding how they interact and contribute to the success of an organization. This module will cover the stages of marketing management, from planning to implementation and evaluation.
Module 3: What's the Difference Between a Marketing Plan and a Sales Strategy?
Dive into the nuances of marketing plans and sales strategies, understanding how these two crucial elements differ and complement each other. Participants will learn how to create synergies between marketing and sales for a more cohesive and impactful approach.
Module 4: Management Steps for Marketing and International Marketing
This module focuses on the strategic steps involved in effective marketing management, both domestically and internationally. Participants will gain insights into tailoring marketing plans for diverse markets, considering cultural, economic, and regulatory factors.
Module 5: A Guide to Becoming a Marketing Director
For those aspiring to leadership roles, this module provides a comprehensive guide to becoming a successful marketing director. Topics include leadership skills, strategic thinking, and effective team management, equipping participants with the tools needed to navigate the complexities of the marketing landscape.
Throughout the course, real-world case studies, interactive discussions, and practical exercises will be incorporated to reinforce theoretical knowledge and provide hands-on experience. By the end of the Master Course in Marketing Plan and Marketing Management 2.0, participants will have the skills and confidence to develop and execute comprehensive marketing plans and effectively lead marketing teams in today's competitive business environment !
The 5 major topics I'll cover in this master's course are:
1. Marketing plan and marketing management: what you need to know
2. An overview of marketing management types, functions, and stages
3. What's the difference between a marketing plan and a sales strategy?
4. Management steps for marketing and international marketing
5. A guide to becoming a marketing director
Who this course is for:
- All UG and PG business, Marketing students, Marketing team members, executives, marketing leaders and Interested learners and job seekers for marketing areas.
Instructor
- 4.2 Instructor Rating
- 36,136 Reviews
- 527,647 Students
- 310 Courses
Achievements on Udemy : (UDEMY BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 527,000 students from 214 countries & 40+ UFB Courses.
[2] Delivered a staggering 3.73 million course enrollments, with 5,439,933 minutes taught Including UFB Courses (Upto August' 2024).
[3] Offered a diverse array of 310 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.