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Master Course in Marketing Plan and Marketing Management 2.0
Rating: 3.7 out of 5(166 ratings)
17,426 students

Master Course in Marketing Plan and Marketing Management 2.0

Product marketing, product management, marketing plan, marketing strategy, Marketing management, digital marketing
Created byDr. José Prabhu J
Last updated 7/2025
English
English [Auto],

What you'll learn

  • Learning the marketing plan and marketing management: what you need to know
  • Understand an overview of marketing management types, functions, and stages
  • Analze what's the difference between a marketing plan and a sales strategy?
  • Learning the management steps for marketing and international marketing
  • Learning the steps of how to become a marketing director

Course content

1 section • 7 lectures • 1h 2m total length

  • Marketing plan and marketing management: what you need to know13:18

    Discover how to plan marketing and manage marketing activities by defining target markets, analyzing swot, setting measurable objectives, applying the marketing mix, budgeting, and monitoring outcomes.

  • An overview of marketing management types, functions, and stages11:22

    Explore marketing management types, functions, and stages, from market analysis and branding to six steps of marketing management, SWOT analysis, and the four p's of marketing strategies.

  • What's the difference between a marketing plan and a sales strategy?5:51

    Explore how a marketing plan targets the market with reach strategies, while a sales plan sets measurable revenue goals and tactics to achieve them within a broader plan.

  • Management steps for marketing and international marketing6:27

    Define your brand with a clear mission and USP. Profile customers to craft an integrated marketing strategy, and evaluate performance and international options for global growth.

  • A guide to becoming a marketing director8:55

    Learn how a marketing director shapes brand strategies, adjusts plans based on customer trends, oversees campaigns to increase brand awareness and sales, and guides teams while coordinating budgets and vendors.

  • Big Data in Marketing11:06

    Explore how big data drives consumer insights, predictive trends, and targeted campaigns, using social media analytics and sentiment analysis to optimize branding and return on investment.

  • Capstone Project: Applying Big Data Concepts in Marketing5:49

    Apply big data concepts to marketing through a capstone project, mapping project planning, data collection and cleaning, and analysis with statistical methods and machine learning to drive data driven decisions.

Requirements

  • Basic management and marketing skills, sales skills and digital marketing basic skills

Description

Master Course in Marketing Plan and Marketing Management 2.0

This comprehensive course is designed for professionals and aspiring marketers seeking to elevate their understanding and proficiency in marketing plan development and marketing management. In the dynamic landscape of business, staying ahead requires strategic insights, and this course provides a deep dive into the core aspects of marketing to empower participants with the latest tools and techniques.

Module 1: Marketing Plan and Marketing Management: What You Need to Know

This module serves as a foundational introduction to the key concepts of marketing plans and their integral role in effective marketing management. Participants will gain insights into the importance of aligning marketing strategies with overall business goals.

Module 2: An Overview of Marketing Management Types, Functions, and Stages

Explore the various types and functions of marketing management, understanding how they interact and contribute to the success of an organization. This module will cover the stages of marketing management, from planning to implementation and evaluation.

Module 3: What's the Difference Between a Marketing Plan and a Sales Strategy?

Dive into the nuances of marketing plans and sales strategies, understanding how these two crucial elements differ and complement each other. Participants will learn how to create synergies between marketing and sales for a more cohesive and impactful approach.

Module 4: Management Steps for Marketing and International Marketing

This module focuses on the strategic steps involved in effective marketing management, both domestically and internationally. Participants will gain insights into tailoring marketing plans for diverse markets, considering cultural, economic, and regulatory factors.

Module 5: A Guide to Becoming a Marketing Director

For those aspiring to leadership roles, this module provides a comprehensive guide to becoming a successful marketing director. Topics include leadership skills, strategic thinking, and effective team management, equipping participants with the tools needed to navigate the complexities of the marketing landscape.

Throughout the course, real-world case studies, interactive discussions, and practical exercises will be incorporated to reinforce theoretical knowledge and provide hands-on experience. By the end of the Master Course in Marketing Plan and Marketing Management 2.0, participants will have the skills and confidence to develop and execute comprehensive marketing plans and effectively lead marketing teams in today's competitive business environment !


The 5 major topics I'll cover in this master's course are:

1. Marketing plan and marketing management: what you need to know

2. An overview of marketing management types, functions, and stages

3. What's the difference between a marketing plan and a sales strategy?

4. Management steps for marketing and international marketing

5. A guide to becoming a marketing director


Who this course is for:

  • All UG and PG business, Marketing students, Marketing team members, executives, marketing leaders and Interested learners and job seekers for marketing areas.

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