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Marketing of Postal Services
Rating: 3.9 out of 5(77 ratings)
4,227 students

Marketing of Postal Services

A must-know course for everyone in the postal sector
Created byHussain Syed Gowhor
Last updated 10/2017
English

What you'll learn

  • Learn the skills and techniques needed for marketing of postal services.

Course content

2 sections • 5 lectures • 32m total length

  • Introduction to the marketing of postal services7:33

    This lecture is about the introduction to the course and provides the course outlines along with some burning issues of the aspect of marketing of postal services.

  • Marketing of Physical Services6:57

    This session will cover various aspects of the marketing of physical services, specially the tools and techniques of marketing of physical services. 

  • Marketing of Financial Services9:17

    This session will cover various aspects of the marketing of financial services, specially the tools and techniques of marketing of financial services. 

  • Marketing of Electronic Services4:47

    This session will cover various aspects of the marketing of electronic services, specially the tools and techniques of marketing of electronic services.

  • Final Lecture4:05

    The final lecture will dwell over some of the issues of marketing of postal services, which are not touched in the previous lectures. This session will also provide recap of the previous lectures.

Requirements

  • Basic concepts of marketing and economics

Description

This course is particularly designed for the staffs of the designated operators of the member countries of the Universal Postal Union.

This course will be completed in five lectures. Lecture-1 will give an introductory idea on the marketing of postal services and its importance. Lecture-2, 3 and 4 will equip the students with the knowledge and skills required for successoful marketing of physical, financial and electronic services. Lecture-5 is the final lecture and will cover those topics not touched by previous lectures. 

Who this course is for:

  • Anyone working in the designated postal operator of the member countries of the Universal Postal Union

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