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Marketing Mix Modeling for Beginners

Get started with Marketing Mix Modeling. Learn the fundamentals and get all the tools needed to start.
Free tutorial
Rating: 4.1 out of 5 (173 ratings)
1,677 students
1hr 35min of on-demand video
English
English [Auto]

Understand the concept of Marketing Mix Modeling
Understand the data needed to start an MMM project
Identify the different steps in the CRISP-DM method for MMM
Complete a basic MMM project using Excel

Requirements

  • No previous knowledge required

Description

How well are you spending your marketing budget?

It's really hard to answer that question these days, especially with the demise of 3rd party cookies.

Luckily, there's a privacy-preserving, time-tested measurement technique that solves this: Marketing Mix Modeling!

Marketing Mix Modeling (MMM) allows you to accurately measure your marketing spending and optimally allocate it to the best channels, helping you generate more sales with less spend.

This course is designed for beginners who want to discover MMM. You will learn:

- What Marketing Mix Modeling is

- What data you need for an MMM project

- The step-by-step process to follow for MMM projects

- Simple statistics you can use to reveal insights from your data

- How to measure your marketing investment with MMM

- Complete an MMM project (Data Included!)

We distill 20 years of experience in Marketing Mix Modeling into a practical course that will serve as your introduction to the world of MMM. We offer a balanced mix of theory and practice, allowing you to immediately implement what you learn without sacrificing depth.

MASS Analytics offers a comprehensive MMM software suite supported by a wide range of managed services solutions to help you identify sales drivers, measure MROI and optimize Marketing budgets.

Who this course is for:

  • Data Analysts
  • Business Analysts
  • Data Scientists

Instructor

Learn Marketing Mix Modeling
MASS Analytics
  • 4.1 Instructor Rating
  • 173 Reviews
  • 1,677 Students
  • 1 Course

We distill 20 years of experience in Marketing Mix Modeling into a practical course that will serve as your introduction to the world of MMM. We offer a balanced mix of theory and practice, allowing you to immediately implement what you learn without sacrificing depth.

By the end of our beginner's course, you will learn:

- What Marketing Mix Modeling is

- What data you need for an MMM project

- The step-by-step process to follow for MMM projects

- Simple statistics you can use to reveal insights from your data

- How to measure your marketing investment with MMM

- Complete an MMM project (Data Included!)

About Us

We specialize in Marketing Mix Modeling (MMM) and Media Effectiveness Measurement. We offer our clients a comprehensive MMM software suite supported by a wide range of managed services solutions to help you identify sales drivers, measure MROI and optimize Marketing budgets.

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