Top Marketing Mistakes And How To Avoid Them

Name: Top Marketing Mistakes And How To Avoid Them
Rating: 4.5 (6 reviews)

Avoid common marketing mistakes by developing strategies that ensure you not only survive you thrive.

Created bySilvia Wright-Davies

Last updated 10/2023

English

What you'll learn

You will learn what the most common marketing failings are, so that you too do not fall into the same trap.
You will gain an understanding of 5 proven marketing strategies which you may well know about but possibly do not implement.
You will be given numerous ideas as to how you can go about implementing these crucial marketing practices..
You will gain confidence in your knowledge of marketing strategies.
Learn how best to structure your marketing during Covic.

Course content

9 sections • 42 lectures • 1h 45m total length

Welcome.2:48
A personal welcome from Silvia and an introduction to the survey that provided the idea for creating this course.
Customers, Clients, Patients, Patrons, Or Other?1:02
This brief lecture is designed to clarify some points relating to the course.
Here How To Get The Most Benefit From This Course3:56
Here's how to get the most benefit from this course.
Common Marketing Mistakes4:59
Conclusion To Section 10:21
Quiz No 1

Your Database: Your Goldmine3:44
Learn the value of having an up-to-date database.
Database Development7:15
This lecture introduces you to the basic information that should be reflected in most databases, and I also share some approaches for gathering that information.
Investing In Your Goldmine7:51
Once you have set up your database, the next step is to invest in it. In this lecture I highlight the value of cultivating a relationship with your customers and I share some approaches you can use to communicate with your clients.
Here's How To Increase Turnover By 33%2:00
If you increase each of the 'turnover drivers' by just 10%, that would represent a 33% increase in turnover. Direct mail can be used very effectively to achieve this objective, and I share some ideas with you for marketing to your existing database
Conclusion To Section 20:32
Section 2

Referrals: The Missing Link3:26
In this lecture you are introduced to the value of asking for referrals. Referrals are often the missing link to generating a flood of new business. It is a wonderful way to ensure that your sales funnel is always full.
Why Is It So Hard To Ask For Referrals?5:53
Asking for a referral is easy, yet most people shy away from doing so. In this lecture I explain why this often is the case. Having a systematic approach to asking for the referrals works well. If you are not already doing this, now could be a great time to start.
Referrals text2:00
Follow these steps in this lecture if you want to be effective at getting referrals.
Silvia Shares Her 'Non Marketing" Experience4:35
Conclusion To Section 30:10
Section 3

It is Important To Identify Your Unique Point Of Difference3:40
It is important to have your business stand out from your competition. What do you offer that is different to your competition? Encapsulate that into a short brief message that can be used to highlight your "Unique Selling Advantage".
Don't Make This Mistake2:59
Do not assume that your USP can reflect a benchmark criteria for good business practice. That is a mistake that is often made. You must identify a 'unique' point of difference and then you can build your Unique Selling Advantage around that.
Tips For Crafting Your U.S.P.3:00
Creating an effective U.S.P. can be quite a challenging exercise; follow the steps in this exercise and answer the questions as they are designed to guide you through the process.
Consider This Suggestion1:12
As a last resort, you could consider building the USP around AWESOME, WOW-SOME SERVICE. This means of course that your service must stand out as being consistently SUPERB, AWESOME, and WOW-SOME.
Conclusion To Section 40:27
Section 4

Up-Selling: It's Low Cost And Highly Effective.5:05
This lecture introduces you to the highly effective marketing strategy of 'upselling'. A person who has just bought your product or service is quite often your best prospect for your next sale, so think about how you can upsell to them.
Two Key Components For Up-Selling Success2:18
There are two key steps you need to follow for successful implementation of the 'upsell' strategy. This lecture introduces you to them.
Up-selling Ideas1:00
If you are wanting to increase your profits by upselling to customers, here are some ideas that may work well for you.
Are You Picking Up On Some Helpful Ideas?0:54
Conclusion To Section 50:20
Section 5

Advertising: Cash Cow Or Wasted Money?3:12
Many adverts placed in the print media do not generate sufficient sales to cover the cost of the advert and oftentimes the person placing the advert is highly disappointed with the outcome. Most probably they advert failed to comply with the A.I.D.A. formula. Learn about the A.I.D.A. formula in this lecture.
Steps For Successful Advertising1:00
This lecture provides some great proven strategies for creating an effective advert.
The Newspaper Advert2:38
Always Test And Measure1:52
A slightly different headline in an advert can sometimes make a huge difference to the response rate and conversion rate. So always test and measure the results of each advert.
Conclusion To Section 60:26
Section 5

The Marketing Plan1:42
All businesses should have a marketing plan. Do you have one/do you plan to create one?
Components of a Marketing Plan3:55
In this lecture you are introduced to some of the main components of an effective marketing plan.
More Marketing Plan Components2:19
You need to craft these steps into your marketing plan
Don't Rush The Creation of the Plan1:56
Creating your plan may take time, however it is well worth the effort.

Action As A Key To Success4:12
What is your take away value from this course? What marketing strategies are you either going to implement, or maybe 'tweak'? How soon can you start?
Conclusion To Section 70:12
In this final section I briefly review the marketing concepts covered during this course. I also point out the value of having several marketing strategies being implemented at any one time.

My messages with positive ideas and suggestions for adding to this course are always welcome.
Section 6

Embrace Change.3:12
Covid hit everyone hard and we have all been forced into a new way of doing business.
Pandemic Marketing2:30
You will learn which marketing approaches are being embraced by businesses. Marketing strategies have changed due to Covid and businesses need to embrace these changes in order to navigate these challenging times.
Keep Abreast of Changes4:34
The practices outlined in this lecture will hold your business in good stead during these pandemic times.
Boost your Online Presence1:50
How to boost your online presence by embracing digital platforms.
Marketing3:05
It is important to ensure that your website reflects updates to your products or services, and that it is positioned to maximize visitors experience.
The Changing Face of Marketing2:30
Once the current pandemic is in the past, you will need to ensure that you adjust your marketing to meet any long term changes to consumer habits.

Requirements

You do not need any prior knowledge. Come ready to take on board whatever ideas you believe would benefit you.

Description

Surveys of small to medium businesses have found that many businesses fail to implement some of the most basic marketing strategies; strategies that can make the difference between 'just surviving' or thriving.

Sadly, these marketing strategies are common knowledge but not always common practice. This course introduces you to the five most common marketing omissions and invites you to examine your own business marketing strategies. Are you on track, or should you be making some improvements?

This course is designed to get you thinking about what you need to do to ensure you are on track with crucial marketing that will help you survive. and you will be introduced to some proven approaches you can build upon.

A current focus for many businesses, is how to navigate the challenges of dealing with Covid. Consumer habits and their wants and needs have shifted, and in some cases changed dramatically. Businesses need to adapt to these changes. A bonus section has been added to this course to get you thinking about your business in this current environment. You will be introduced to where you need to focus your key marketing practices so that they marry with current consumer habits and also with their needs.

Who this course is for:

This course is best suited to entrepreneurs and small businesses, however the principles introduced in the course are applicable to all businesses, regardless of size.
This course would suit you if you are needing an introduction to basic yet essential marketing strategies that are important for business growth
If you are thinking of starting a business, then this course is ideal for you.
This course is not for you if you are looking for advanced marketing techniques with in-depth explanations as to how to introduce them into your business.

Top Marketing Mistakes And How To Avoid Them

What you'll learn

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Course content

Here's What You Will Learn5 lectures • 13min

Marketing Mistake 1: Not Capitalising On Your Goldmine5 lectures • 21min

Marketing Mistake 2: Not Using Referral Marketing5 lectures • 16min

Marketing Mistake 3: No U.S.P.!5 lectures • 11min

Marketing Mistake 4: Not Upselling5 lectures • 10min

Marketing Mistake 5: Ineffective Advertising5 lectures • 9min

The All Important Marketing Plan4 lectures • 10min

Take Action2 lectures • 4min

Additional Section6 lectures • 18min

Requirements

Description

Who this course is for: