Marketing Mania: Fundamentals of Marketing Management
What you'll learn
- Assess market potential and opportunities for new products.
- Explain the factors that create market potential.
- Segment a market and select attractive target market segments
- Design appropriate promotions and campaigns for a target segment.
- Define and articulate the importance of customer relationship management (CRM)
- Design and analyze customer loyalty programs.
- Analyze and propose improvements to the markting mix for a project or organization.
Requirements
- Desktop or laptop computer
- Internet access
- Headphones or speakers
- We recommend students start with our Introduction to Management course to learn the basic concepts of management.
Description
All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.
Achieve marketing success for with this comprehensive course.
- Learn the Foundations of Marketing
- Assess Market Potential and Opportunities
- Measure and Forecast Market Demand
- Implement Branding and Positioning Strategies
Become a Market Guru
Knowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.
Content and Overview
Building from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.
The marketing tools provided in this course are the keys to success for your company or your career.
Who this course is for:
- Business students
- Business professionals
- Small business owners
- Managers
- Salespeople
Instructor
- 4.4 Instructor Rating
- 330 Reviews
- 4,729 Students
- 7 Courses
Global Finance School, Instructed by Mr. Simanovsky, has been leading innovation in the field of financial studies for over 30 year. Mr.Simanovsky has written 27 bestsellers books on Finance education, including Finance for Beginners, Statistics for Beginners, and Stock Market for Beginners.
Mr. Simanovsky, who also co-founder of Meitav Group, an Asset Management and Investment Banking firm with over 7 billion USD under management, brings his real life experience to create a pragmatic learning experience, especially suited to professionals aspiring to advance in financial positions.
With over 3 decades of experience, Mr. Simanovsky and his team of finance professionals and e-learning experts from around the globe developed an extraordinary ability to explain and teach financial topics by providing a wide variety of easy to access high quality business education tools.
Global Finance School is known for its unique teaching style that sets to make finance a fun topic, intuitive to understand, and very engaging.