Marketing Mania: Fundamentals of Marketing Management
3.9 (21 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,065 students enrolled

Marketing Mania: Fundamentals of Marketing Management

Master the major characteristics of the marketing concept to maximize profit through client satisfaction.
3.9 (21 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,065 students enrolled
Last updated 6/2015
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
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This course includes
  • 2.5 hours on-demand video
  • 12 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Assess market potential and opportunities for new products.
  • Explain the factors that create market potential.
  • Segment a market and select attractive target market segments
  • Design appropriate promotions and campaigns for a target segment.
  • Define and articulate the importance of customer relationship management (CRM)
  • Design and analyze customer loyalty programs.
  • Analyze and propose improvements to the markting mix for a project or organization.
  • Desktop or laptop computer
  • Internet access
  • Headphones or speakers
  • We recommend students start with our Introduction to Management course to learn the basic concepts of management.

All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.

Achieve marketing success for with this comprehensive course.

  • Learn the Foundations of Marketing
  • Assess Market Potential and Opportunities
  • Measure and Forecast Market Demand
  • Implement Branding and Positioning Strategies

Become a Market Guru

Knowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.

Content and Overview

Building from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.

The marketing tools provided in this course are the keys to success for your company or your career.

Who this course is for:
  • Business students
  • Business professionals
  • Small business owners
  • Managers
  • Salespeople
Course content
Expand all 46 lectures 02:35:27
+ Marketing Mania: Let's Get Started
2 lectures 04:27

What is this course? Why is it important? Who are Global Finance School? What are you going to learn in the course? All this and more in this introduction video.

Preview 04:03
Recommended Reading
+ The Concept Of Marketing
6 lectures 26:12
Functions and Processes of Marketing
Essential Terminology
Marketing Mix
The 4 C's of Marketing
Marketing Environment
Review Quiz: The Concept of Marketing
12 questions
+ Going To The Market
4 lectures 29:00
Strategic Planning
Consumer Behavior
Organizational and Industrial Markets
Segmentation, Targeting and Positioning
+ On Demand
3 lectures 10:25
Measuring and Forecasting Demand
Total Market Demand Vs Area Market Demand
Total Industry Sales and Market Shares
+ Branding and Positioning
4 lectures 12:05
More Information: BrandZ Top 100 Most Valuable Global Brands 2013 report
Different Approaches To Branding
Review Quiz: Branding and Positioning
2 questions
+ Perfect Product
3 lectures 11:19
Product Classifications
Planning, Designing and Packaging
Product Life Cycle
+ The Price Is Right?
2 lectures 07:58
Price Elasticity of Demand
Pricing Strategies and Methods
+ In the Right Place, at the Right Time
5 lectures 12:43
Channels of Distribution
Retailing and Wholesaling
Market Communication and Promotion
Learn More & Test Yourself! Promoting and Growing Your Business
1 question
Measuring Promotion Results
True Story: Interact With Your Community Using Free Marketing
+ Marketing Method Madness
7 lectures 16:29
Direct and International Marketing
Learn more: National Do Not Call Registry
Test Yourself! National Do Not Call Registry
1 question
Further Reading: International Marketing Strategies
Service Marketing

The marketing mix is not specific to the United States. In fact, it is universal and the “Seven P's” are useful to marketers all over the world. Across the Atlantic. The United Kingdom Chartered Institute of Marketing describes the same Seven P's of service marketing that are defined elsewhere.

Read the CIM's description of the Seven P's by following the link provided.

Learn more: Marketing and the 7P's
Non-Profit Marketing
More Information: The Non-Profit Almanac
Test Yourself! 2012 Non-Profit Almanac
1 question
Review Quiz: Marketing Method Madness
3 questions
+ The Customer (Management) Is Always Right
4 lectures 07:06
Recommended Reading: Contagious
Delivering Customer Value
Customer Satisfaction
Further Reading : Can Big Data Cure Your Churn Rate?