Marketing Management

This course highlights the understanding and importance of holistic marketing management in today’s world. From determining consumers, what products need to be offered for consumer needs, building a strong brand, what distribution channels should be used, what forms of cooperation need to be developed to creating successful long-term growth. Completed with essential ways to design and manage integrated marketing management, this course will provide easy-to-understand real cases.

After completing this course, you will be able to:

• Understand the importance & the scope of marketing management.

• Build your brand strongly.

• Design and manage integrated marketing communication.

• Build a long-term relationship with your consumers.

Audience:

This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven’t run marketing at all to those who have been juggling in the marketing world.

Course Description:

1- What is marketing

2- Understanding the Marketplace and Customer Needs

3- Designing a Customer-Driven Marketing Strategy

4- Building  a customer relationship

5- capturing value from customers

6- company wide strategic planning  Part 1

7- Developing Strategies for Growth and Downsizing

8- Marketing strategy and the Marketing mix

9- Managing the Marketing efforts

10- Measuring and Managing Return on Marketing Investment

11- Measuring and Managing Return on Marketing Investment

12- Company's Macroenvironment - Demographic

13- Company's Macroenvironment - Economic & Political

14- Market segmentation    Part 1

15- Market Segmentation - Part 2

16- Market Targeting

17- Differentiation and Positioning Overview

18- Differentiation and Positioning Selection of Strategy

19- Differentiation and Positioning Development