Executive Diploma in Marketing Management
What you'll learn
- Introduction to Marketing Management
- Principles of marketing management effectiveness
- Target market analysis
- Segmentation and positioning
- Development of a marketing package
- Pricing
- Distribution and promotion
- Marketing Management and Сontrol
- Targeting
- Segmentation
- 4P
- SWOT
Requirements
- No special requirements. Course for any who want to build a career at marketing and management
Description
What you'll learn
Whats is Marketing Management nowadays
The theory of Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Development of a marketing package
Pricing
Distribution and promotion
Marketing Management and Сontrol
Course provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.
Course Plan:
1. Introduction to Marketing Management
2. Principles of marketing management effectiveness
3. Target market analysis
4. Segmentation and positioning
5. Development of a marketing package
6. Pricing
7. Distribution and promotion
8. Marketing Management and Сontrol
Course Instructor: Zhansaya Berdikulova,
Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach
Master of Economic Sciences of M.Auezov South Kazakhstan University
A little about me:
My name is Zhansaya, but for you I'm just Saya
For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning - all the flexible skills necessary for life and work.
In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.
I wish you new knowledge and hope that the course will be useful and effective for you!
Let's get started!
Linked Topics:
Marketing Fundamentals
Management Fundamentals
Business Fundamentals
Who this course is for:
- Course for any who want to build a career at Marketing
Instructor
- 4.3 Instructor Rating
- 13,222 Reviews
- 255,315 Students
- 104 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".
MTF is present in 205 countries and has been chosen by more than 230,000 students.
The Institute of Management, Technology and Finance (MTF), a leading institution dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 920 000 students of all programs
> 230 000 unique students
digital presence at 205 countries
our students speak at English & 67 other languages