Marketing Magic - The art of marketing in the digital age
What you'll learn
- You will learn how to put together your own cutting edge communications plan
- You will learn how to Interrogate brands in the digital age
- You will learn to build empathy maps
- You will learn how to develop a solid communications strategy
- You will learn how to build insightful customer journeys
- You will learn how to construct media plans
- You will learn about insights and how to find them
- You will learn about ideation in the digital age
- You will learn about communication strategy
- No prior knowledge or tools are required
- Enthusiasm to learn
A course for the digital age, Marketing Magic, distills 20+ years of global hands on experience at the highest level of the industry into a user friendly, powerful playbook that will give you the knowledge and confidence to develop cleverly conceived, beautifully crafted and contagiously impactful communications plans that are infused with creative thinking and deliver return on investment. Be it personal branding, launching a new business, product or service, getting ahead in your career or getting a job in the industry. This course will give you the marketing in a digital age knowhow that will give you the advantage over your competition. You will learn how to interrogate a brand, truly empathise and engage with your targeted audience, construct Consumer Journeys & Experiences, develop communication strategies, all the way to launching your initiatives in a way that cuts through the noise and spreads like a contagious virus turning your prospects into loyal customers and advocates of your brand.
Who this course is for:
- Anyone who wants to create great marketing campaigns
- Anyone who wants receive 20 years worth of experience in one course
- Business owners
- Business & marketing students
- Business & marketing professional looking to gain more knowledge
- Anyone who wants to go beyond getting 1000 more follower on their social
- Anyone who want to build a solid customer base that become advocates of theirs brand
I am season digital marketing expert with more than 20 years of hands on industry experience. I have worked for startups right at the beginning when the internet was still a fad that would fade away and I have worked for some of the largest agency networks on the planet and delivered high impact and value returning solutions for some of the biggest brands across the globe.
I started my career in London and worked across Europe, eastern Europe and Asia through which I have gained extensive and invaluable cultural and industry experience, richly colored with the challenges and opportunities these diverse experiences presented. While in Asia I started my own agency and grew it to successful international digital agency with offices in Singapore, Malaysia and the Philippines and servicing clients across 12 markets in Asia. I am an astute digital expert and I enjoy building businesses from the ground up. Today I continue to build businesses and I consults on Digital Marketing and Business Transformation. I am a speaker at conferences and I writer for various news publications and I am in the process of publishing my first book on marketing. I am a global nomad and geek. I am an open and approachable individual and I love sharing my knowledge of building businesses, marketing, digital and great steak. Lastly, I am an avid and dedicated student of Brazilian Jujitsu and Muay Thai. I believe in the positive impact of martial arts in business and personal life.