Marketing Basics You Have to Know
4.1 (124 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
12,917 students enrolled

Marketing Basics You Have to Know

How's and why's behind marketing made easy
4.1 (124 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
12,917 students enrolled
Created by Andrei Cucleschin
Last updated 6/2018
English
English [Auto]
Current price: $29.99 Original price: $49.99 Discount: 40% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Upon competition, you will have a variety of ideas and theoretical basis behind marketing to apply your knowledge to practice at any time! Remember: The best practice is inspired by theory! © Donald Kruth
Requirements
  • no prior knowledge required
  • suitable for all kind of learners and job-seekers
Description

Do you want the learn the fundamentals of marketing, but don’t want to spend a lot of time? Then you’ve come to the right place! In this short course, we will talk about the most prominent concepts in marketing. Marketing skills are highly demanded in today’s world, in almost any industry sector. This course offers you a short and concise overview of the most prominent concepts in marketing. No long and boring lectures, only the necessities, presented in an accessible and visualized way with multiple real-life examples! My intent is to teach the fundamentals and inspire you to dive more in-depth in the fascinating discipline of marketing! Moreover, I thrive to provide the best value possible at an accessible price point for literally everyone!

What you will learn in this course:

-Personal selling

-Branding

-Market segmentation

-Forecasting

-Pricing strategies

-AND MUCH MORE!

This is an awesome opportunity to start exploring the world of marketing! You are going to get:

-1 hour of high resolution videos and supplementary resources

-Quizzes  to test your knowledge

-Lifetime access to any of the course materials

-FREE course updates and bonus lectures

-Full support -get ALL your questions answered in no time!

-30-day money back guarantee – no questions asked

-Certificate upon competition


You’ve got nothing to lose- click the button in the upper right corner and let’s start learning!

Your interest and feedback mean the world to me and I hope to see you in the course!


Who this course is for:
  • Anyone who wants to gain more insights about marketing from a theoretical perspective.
  • Anyone who is pursuing a business-related career/study
  • Beginner entrepreneurs
  • disclaimer: this course is not about digital marketing, it will not cover affiliate marketing, SEO or anything as such
Course content
Expand all 24 lectures 59:19
+ Marketing mix
5 lectures 08:08
Products
01:31
Pricing strategies
01:30
Place
01:12
Promotion
02:51
Quiz #2
4 questions
+ Relationships with customers
3 lectures 12:31
Bonus lecture: Consumer Psychology
04:11
Personal selling tips and tricks
05:00
Building relationships with customers
03:20
Quiz #3
4 questions
+ Planning & Forecasting
3 lectures 09:00
Marketing plan
01:22
Bonus lecture: SMART goals
02:31
Forecasting
05:07
Quiz #4
3 questions
+ Marketing Research
4 lectures 08:15
External environment
02:49
SWOT Analysis
01:40
Bonus lecture: Ansoff matrix
01:39
Collecting Marketing Intelligence
02:07
Quiz #5
3 questions
+ Branding& PR
3 lectures 08:37
Branding
03:18
Brand positioning
03:58
PR activities
01:21
Quiz #6
3 questions
+ Bonus lecture & Last words
2 lectures 03:11
Ethical Issues in Marketing
02:32
Last words for this course
00:39