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2021-02-20 10:07:31
30-Day Money-Back Guarantee
Marketing Marketing Fundamentals Marketing Strategy

Marketing Basics You Have to Know

How's and why's behind marketing made easy
Rating: 4.7 out of 54.7 (138 ratings)
12,940 students
Created by Andrei Cucleschin
Last updated 6/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • You will gain a broad understanding of marketing as a discipline and key theories behind it.

Requirements

  • no prior knowledge required
  • suitable for all kind of learners and job-seekers
  • genuine interest to learn marketing theory

Description

Do you want to learn the fundamentals of marketing, but don’t want to spend a lot of time?

Then you’ve come to the right place! In this short course, we will talk about the most prominent concepts in marketing. Marketing skills are highly demanded in today’s world, in almost any industry sector.

This course offers you a short and concise overview of the most prominent concepts in marketing. No long and boring lectures, only the necessities, presented in an accessible and visualized way with multiple real-life examples!

My intent is to teach the fundamentals and inspire you to dive more in-depth in the fascinating discipline of marketing! Moreover, I thrive to provide the best value possible at an accessible price point for literally everyone!  

What you will learn in this course:  

  • Personal selling   

  • Branding   

  • Market segmentation   

  • Forecasting   

  • Pricing strategies   

  • AND MUCH MORE!


This is an awesome opportunity to start exploring the world of marketing! You are going to get:


  • 1 hour of high resolution videos and supplementary resources

  • Quizzes  to test your knowledge   

  • Lifetime access to any of the course materials   

  • FREE course updates and bonus lectures   

  • Full support -get ALL your questions answered in no time!   

  • 30-day money back guarantee – no questions asked   

  • Certificate upon completion


You’ve got nothing to lose- click the button in the upper right corner and let’s start learning!  

Your interest and feedback mean the world to me and I hope to see you in the course!


Who this course is for:

  • Anyone who wants to understand the key principles of marketing
  • Anyone who is pursuing a business-related career/study
  • Beginner entrepreneurs
  • Disclaimer: this course is not about digital marketing, instead it is more theory-packed

Course content

8 sections • 24 lectures • 59m total length

  • Preview02:09
  • Preview03:25
  • Preview01:47
  • Quiz #1
    4 questions

  • Preview01:04
  • Products
    01:31
  • Pricing strategies
    01:30
  • Place
    01:12
  • Promotion
    02:51
  • Quiz #2
    4 questions

  • Bonus lecture: Consumer Psychology
    04:11
  • Personal selling tips and tricks
    05:00
  • Building relationships with customers
    03:20
  • Quiz #3
    4 questions

  • Marketing plan
    01:22
  • Bonus lecture: SMART goals
    02:31
  • Forecasting
    05:07
  • Quiz #4
    3 questions

  • External environment
    02:49
  • SWOT Analysis
    01:40
  • Bonus lecture: Ansoff matrix
    01:39
  • Collecting Marketing Intelligence
    02:07
  • Quiz #5
    3 questions

  • Branding
    03:18
  • Brand positioning
    03:58
  • PR activities
    01:21
  • Quiz #6
    3 questions

  • Preview02:16

  • Ethical Issues in Marketing
    02:32
  • Last words for this course
    00:39

Instructor

Andrei Cucleschin
BSc in I. Business Administration, Marketing Manager
Andrei Cucleschin
  • 4.7 Instructor Rating
  • 138 Reviews
  • 12,940 Students
  • 1 Course

Hey there! My name is Andrei and let's start with formalities:

-I am a Bachelor of Science in International Business Administration

-I currently work as a Marketing Project Manager for an SEO agency

-I have vast knowledge in the following disciplines: marketing, SEO, web design.


Now, the informal part.

I genuinely want to share some interesting thoughts with you guys. Most importantly, I thrive to keep my content entertaining and straight to the point.


Hope we'll have fun learning new things together :)

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