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30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Marketing Strategy

Marketing Basics You Have to Know

How's and why's behind marketing made easy
Rating: 4.5 out of 54.5 (136 ratings)
12,934 students
Created by Andrei Cucleschin
Last updated 6/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Upon competition, you will have a variety of ideas and theoretical basis behind marketing to apply your knowledge to practice at any time! Remember: The best practice is inspired by theory! © Donald Kruth

Requirements

  • no prior knowledge required
  • suitable for all kind of learners and job-seekers

Description

Do you want the learn the fundamentals of marketing, but don’t want to spend a lot of time? Then you’ve come to the right place! In this short course, we will talk about the most prominent concepts in marketing. Marketing skills are highly demanded in today’s world, in almost any industry sector. This course offers you a short and concise overview of the most prominent concepts in marketing. No long and boring lectures, only the necessities, presented in an accessible and visualized way with multiple real-life examples! My intent is to teach the fundamentals and inspire you to dive more in-depth in the fascinating discipline of marketing! Moreover, I thrive to provide the best value possible at an accessible price point for literally everyone!

What you will learn in this course:

-Personal selling

-Branding

-Market segmentation

-Forecasting

-Pricing strategies

-AND MUCH MORE!

This is an awesome opportunity to start exploring the world of marketing! You are going to get:

-1 hour of high resolution videos and supplementary resources

-Quizzes  to test your knowledge

-Lifetime access to any of the course materials

-FREE course updates and bonus lectures

-Full support -get ALL your questions answered in no time!

-30-day money back guarantee – no questions asked

-Certificate upon competition


You’ve got nothing to lose- click the button in the upper right corner and let’s start learning!

Your interest and feedback mean the world to me and I hope to see you in the course!


Who this course is for:

  • Anyone who wants to gain more insights about marketing from a theoretical perspective.
  • Anyone who is pursuing a business-related career/study
  • Beginner entrepreneurs
  • disclaimer: this course is not about digital marketing, it will not cover affiliate marketing, SEO or anything as such

Course content

8 sections • 24 lectures • 59m total length

  • Preview02:09
  • Preview03:25
  • Preview01:47
  • Quiz #1
    4 questions

  • Preview01:04
  • Products
    01:31
  • Pricing strategies
    01:30
  • Place
    01:12
  • Promotion
    02:51
  • Quiz #2
    4 questions

  • Bonus lecture: Consumer Psychology
    04:11
  • Personal selling tips and tricks
    05:00
  • Building relationships with customers
    03:20
  • Quiz #3
    4 questions

  • Marketing plan
    01:22
  • Bonus lecture: SMART goals
    02:31
  • Forecasting
    05:07
  • Quiz #4
    3 questions

  • External environment
    02:49
  • SWOT Analysis
    01:40
  • Bonus lecture: Ansoff matrix
    01:39
  • Collecting Marketing Intelligence
    02:07
  • Quiz #5
    3 questions

  • Branding
    03:18
  • Brand positioning
    03:58
  • PR activities
    01:21
  • Quiz #6
    3 questions

  • Preview02:16

  • Ethical Issues in Marketing
    02:32
  • Last words for this course
    00:39

Instructor

Andrei Cucleschin
Marketing instructor & Entrepreneur
Andrei Cucleschin
  • 4.5 Instructor Rating
  • 136 Reviews
  • 12,934 Students
  • 1 Course

Hey there! My name is Andrei and I'm currently doing my studies in Radboud University in the Netherlands. My broad field of expertise is Business Administration, although I'm most passionate about Marketing. I thrive to teach students from both academic and practical perspective.

I ran several  succesful entrepreneurial projects on my own, those were mostly related with online marketing and e-commerce.

Previously I've worked as a wedding photographer/retoucher, translator, and consultant, and I've applied my skills in each of these fields to gain a variety of new experiences.

My goal here on Udemy is to provide simple and entertaining courses about Business disciplines, such as Marketing.

Let's start learning now, shall we?

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