Marketing Funnel Fundamentals for Small Businesses

In this lecture, we will talk about the background of marketing funnel.

You may thought by putting a marketing funnel in place is going to bring in income, yet, it's about looking at it as a tool to help you leverage your business. In this lecture, we will discuss marketing as a tool.

Having few marketing tools here and there may work to a certain extend, but missing out the complete full funnel marketing may cost more time and energy on each lead. In this lecture, we will talk about the complete funnel marketing and how it works.

In this lecture, we will discuss some differences between B2B and B2C marketing funnel.

The Awareness is the first stage of the marketing funnel. In this lecture, we will discuss the consumer behaviors in the awareness stage.

In this lecture, we will be discussing the consumer behaviors in the Interest Stage.

Desire or consideration stage is when the prospect's curiosity has been provoked. In this lecture, we will talk more in depth on the desire or consideration stage in the marketing funnel.

When the prospect is ready to take action, there are some important things you need to understand. In this lecture, we will go over the action stage in the marketing funnel.

The loyalty and advocacy is an important part of the marketing funnel with many benefits. In this lecture, we will go over the important points of loyalty and advocacy stage in the marketing funnel.

To ensure your marketing funnel works smoothly, it's important to see the funnel from the prospect's perspective. In this lecture, we will talk about the buyer's journey and the process.

You may have the perfect marketing tools or marketing strategies in place, but without knowing the possible influences, there could be funnel leaks you never know. In this lecture, we will talk about the external influences for the prospect.

To free up your time, it's important to create a marketing sequence within your funnel in order for the prospect to go through the marketing funnel smoothly. In this lecture, we will talk about what is a marketing sequence and how it will help your business.

Now that you have an idea what is a marketing sequence, let's talk about how to create a marketing sequence and the flow of the process.

In this lecture, we will talk about what's it like for the prospect to convert from awareness to interest in the marketing funnel.

In this lecture, we will talk about what's it like for the prospect to convert from interest to desire in the marketing funnel.

In this lecture, we will talk about what's it like for the prospect to convert from desire to action in the marketing funnel.

In this lecture, we will talk about what are some ways you can convert prospects from action to loyalty in the marketing funnel.

Funnel leaks can be a big problem because it means you are spending money on marketing but it does not give you a proper return and that means you are loosing money. In this lecture, we will talk about how to identify funnel leaks in your marketing funnel.

Sometimes, prospects fall out of the funnel and creates disengagement. What this means is, you are loosing a potential lead. In this lecture, we will go over what is funnel leaks, understand disengagement and the potential cause.

Maintaining marketing funnel is crucial in order for the process to go as smooth as possible to prevent funnel leaks. In this lecture, we will go over some ways for funnel improvement to improve conversion.

The appeal and aesthetics of the brand can create a strong brand identity. In order to do so, you'll need to enhance attraction of your brand. In this lecture, we will go over some ways to enhance attraction of your brand to improve conversion.

To move prospects down the funnel, you'll need more than just appeal. You'll need to cultivate curiosity in prospects to make them self-motivate. In this lecture, we will go over some ways to cultivate curiosity to improve conversion.

To convert buying customers into loyal fans or brand advocate, it takes some effort, but the effort is worth it because there are many benefits to have loyal customers. In this lecture, we will go over some ways to develop closeness with your customers to turn them into your loyal fans and brand advocate.

The world is ever evolving with new technologies, events, and new ways of doing things. As so, consumer behavior also has shifted throughout the years due to progression with the world. In this lecture, we will talk about new consumer behavior and how this impacts the marketing funnel.

Coming to the end, this lecture is to congratulate you upon completion and giving you tips on how you can evolve and adapt yourself to new age marketing and level up your marketing skills.