Master Course in Marketing Fundamentals and Development 2.0
What you'll learn
- Learning the Introduction and Importance of Marketing fundamentals and marketing development
- Understand the History of Marketing and Marketing Innovation, Marketing Campaigns and the environment
- Analyze Marketing Mix, Marketing and sales approaches for start-ups and entrepreneurs
- Overview of Marketing channels, Advanced digital marketing techniques
- Learn How to become a marketing manager, marketing expert and analyst
Requirements
- Basic marketing ideas and basic digital skills
Description
Master course in marketing fundamentals and marketing development (101 level).
From advertising to researching your target audience, marketing is a complex field.
Long-term success depends on marketing because it lets the world know you exist. Marketing is even more important than the product, according to some experts!
People respond to witticisms and creative marketing because it grabs their attention. The more clever and purposeful the marketing campaign, the more successful it will be.
There are dozens of ways to define marketing. Even within a company, people might perceive the term differently. Basically, it's when products and services go from concept to customer. A product is identified, demand is determined, price is set, and distribution channels are chosen. Outbound and inbound marketing strategies are also part of it.
A company's market development strategy is to develop their existing market instead of looking for new ones. In an effort to increase sales, the company looks for new buyers to pitch the product to.
These are the 12 lectures I'm going to explain in this master's course,
1. Introduction and Importance of Marketing fundamentals and marketing development
2. History of Marketing and Marketing Innovation, Marketing Campaigns and the environment
3. Marketing Mix, Marketing and sales approaches for start-ups and entrepreneurs
4. Marketing channels, Advanced digital marketing techniques
5. How to become a marketing manager, marketing expert and analyst
6. Understanding Market Dynamics
7. Setting Advertising Objectives and Budget
8. Continuous Improvement and Adaptation
9. Understanding B2B Sales Empowerment
10. Case Studies in Big Data for Marketing
11. Big Data in Marketing
12. Green Marketing and Consumer Behavior
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, Marketing Students, Entrepreneurs, Start-up mentors, Digital marketing executives and marketing team members.
- Interested learners to learn about the concepts of Master Course in Marketing Fundamentals and Development
Instructor
- 4.2 Instructor Rating
- 36,604 Reviews
- 528,625 Students
- 310 Courses
Achievements on Udemy : (UDEMY BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 528,000 students from 214 countries & 40+ UFB Courses.
[2] Delivered a staggering 3.73 million course enrollments, with 5,439,933 minutes taught Including UFB Courses (Upto August' 2024).
[3] Offered a diverse array of 310 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.