Master Course in Marketing Fundamentals and Development 2.0
What you'll learn
- Learning the Introduction and Importance of Marketing fundamentals and marketing development
- Understand the History of Marketing and Marketing Innovation, Marketing Campaigns and the environment
- Analyze Marketing Mix, Marketing and sales approaches for start-ups and entrepreneurs
- Overview of Marketing channels, Advanced digital marketing techniques
- Learn How to become a marketing manager, marketing expert and analyst
- Basic marketing ideas and basic digital skills
Master course in marketing fundamentals and marketing development (101 level).
From advertising to researching your target audience, marketing is a complex field.
Long-term success depends on marketing because it lets the world know you exist. Marketing is even more important than the product, according to some experts!
People respond to witticisms and creative marketing because it grabs their attention. The more clever and purposeful the marketing campaign, the more successful it will be.
There are dozens of ways to define marketing. Even within a company, people might perceive the term differently. Basically, it's when products and services go from concept to customer. A product is identified, demand is determined, price is set, and distribution channels are chosen. Outbound and inbound marketing strategies are also part of it.
A company's market development strategy is to develop their existing market instead of looking for new ones. In an effort to increase sales, the company looks for new buyers to pitch the product to.
These are the 5 lectures I'm going to explain in this master's course,
1. Introduction and Importance of Marketing fundamentals and marketing development
2. History of Marketing and Marketing Innovation, Marketing Campaigns and the environment
3. Marketing Mix, Marketing and sales approaches for start-ups and entrepreneurs
4. Marketing channels, Advanced digital marketing techniques
5. How to become a marketing manager, marketing expert and analyst
Who this course is for:
- All UG and PG Business, Marketing Students, Entrepreneurs, Start-up mentors, Digital marketing executives and marketing team members.
- Interested learners to learn about the concepts of Master Course in Marketing Fundamentals and Development
Achievements on Udemy (UDEMY BUSINESS BEST SELLER) :
"274,000 Students + 1.70 Million Enrollments + 206 Countries + 182 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"
Credentials and Qualifications of Dr. José:
Dr. José possesses an impressive array of qualifications that reflect his dedication to a diverse range of fields. In 2019, he earned a Ph.D. in Entrepreneurship & Business Management, showcasing his commitment to advancing the understanding of business dynamics. His M.Phil. in Business & General Management demonstrates a foundation of comprehensive management knowledge.
With a 2015 Masters in Financial Markets, he exhibits expertise in the complexities of financial systems. Moreover, his 2013 Masters in Information Technology equips him with a technological edge. Complementing these, his 2011 Masters in Human Resource Management (MBA) highlights his skills in organizational dynamics. Notably, his 2009 Bachelors in Mathematics underscores his analytical prowess, and his 2006 Diploma in Teacher Education showcases his commitment to education. This unique blend of qualifications positions Dr. José as a versatile and well-rounded professional.
Teaching Experience :
Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Research center for the Internationalization of companies from emerging economics (I-CEE) & Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.
Instructional Design and Curriculum Development Experience :
He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.
Interests of Teaching Topics :
He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, SAP, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.
Certifications, Research and Publications :
He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO.
He is an Editor of Science Direct PLAS Journal (Project Leadership & Society) and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 70+ and Research Gate Score is 248 with 44+ Citation,50000+ reads with 27 Research Recommendations as well as European Alliance for Innovation (EAI) Score is 16.
Honors’ and Awards :
Top funding project writer Dr. José received, Top Researcher Award 2019-2023, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.
International Memberships and Activities:
He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, International Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.