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Marketing Fundamentals for Everyone
Rating: 5.0 out of 5(1 rating)
2 students

Marketing Fundamentals for Everyone

Master the Essentials of Marketing: Strategies, Tools & Insights for Success
Created byDevkant Kala
Last updated 1/2025
English

What you'll learn

  • Define the core concepts of marketing and explain its role in creating and delivering value to customers.
  • Evaluate the components of customer value and their impact on consumer decision-making.
  • Explain the importance of customer centricity and how it can drive business success through enhanced customer satisfaction and loyalty.
  • Understand recent marketing trends and their impact on consumer buying behavior.

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Course content

2 sections • 9 lectures • 1h 13m total length

  • Introduction7:14

    In this video, we will learn the meaning of marketing with the help of some definitions.

  • Core Concept of Marketing6:23

    In this lecture, we will learn some important marketing terms and their meanings.

  • Marketing Mix: Concept and Elements4:49

    This lecture explores the Marketing Mix (4Ps) - Product, Price, Place, and Promotion.

  • Customer Value9:13

    In this lecture, we dive into Customer Value - what it is, its key elements, and why sustaining value creation is essential for business success.

  • Quiz 1

Requirements

  • No prior experience is needed - just a willingness to learn and apply marketing concepts.

Description

Are you looking to understand the core principles of marketing and how they drive business success? Whether you are an aspiring entrepreneur, small business owner, student, or professional, this course will equip you with fundamental marketing skills applicable across industries.

In "Marketing Fundamentals for Everyone," you will learn:
The core principles of marketing and why they matter
The role of consumer psychology in purchasing decisions
How to identify and understand your target audience
Practical tips to market segmentation and positioning effectively

Marketing is everywhere - from the products we buy to the services we use. Most aspects of the business depend on successful marketing. Marketing is a continuous process of testing, learning, and adapting to changing consumer preferences. "Marketing Fundamentals for Everyone" is a foundational course, designed to demystify marketing concepts and equip you with essential skills to apply in any industry. This course covers key marketing principles, including understanding consumer behavior, market segmentation, and positioning strategies. This course is designed with real-world examples to make learning engaging and actionable. No prior experience is needed - just a willingness to learn and apply marketing concepts!

By the end of the course, you will have a solid foundation in marketing, empowering you to make informed decisions and create impactful marketing strategies.

Who this course is for:

  • Students, marketing professionals, content creators, Entrepreneurs, and Start-up founders

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