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Marketing Fundamentals for BBA and MBA
1,713 students
Marketing Fundamentals for BBA and MBA
Learn the core elements of marketing with real examples and cases
Created byDr. Muhammad Tahir Jan
Last updated 5/2026
English
What you'll learn
- The most important and widely used definitions of marketing
- Details explanation of those definitions
- Understanding of various marketing philosophies
- Understanding the difference between traditional marketing and contemporary marketing
- Acquiring the knowledge of the evolution of marketing
- Understanding different marketing management orientations
- Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)
- To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty
- To know the difference between Attitudinal Loyalty and Behavioural Loyalty
- Detailed explanation of Marketing Segmentation
- Understanding the bases for market segmentation
- Building and improving your marketing vocabulary and crucial concepts of marketing
- Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business
- Download course related material, including slides and reading material
Explore related topics
Course content
9 sections • 17 lectures • 1h 38m total length
Requirements
- There are no requirements to take this course
- You are ready to enrol
Description
Unlock the Power of Marketing: Your Path to Success Begins Here!
Are you ready to master the art of marketing and propel your business to new heights of success? Look no further! This comprehensive course offers a transformative journey from the fundamentals to advanced strategies, equipping you with the tools and insights needed to thrive in today's competitive landscape.
From the moment you enroll, you'll embark on a dynamic exploration of the four pillars of marketing: Product, Price, Place, and Promotion. Each module delves deep into these essential components, providing a holistic understanding of how they intertwine to form the bedrock of effective marketing strategies.
Dive into the World of Marketing Philosophy:
Gain invaluable insights into the underlying philosophies of marketing, unraveling the core principles that drive consumer behavior and shape market dynamics. Discover how to harness these principles to craft compelling brand narratives, engage your target audience, and foster lasting connections that drive loyalty and growth.
The Four Ps Unveiled:
Product: Explore the intricacies of product development, branding, and positioning to create offerings that resonate with your target market.
Price: Master the art of pricing strategies, understanding the delicate balance between value perception and profitability.
Place: Navigate the complexities of distribution channels and market access, optimizing your product's availability and reach.
Promotion: Unlock the secrets of effective communication, leveraging advertising, sales promotion, and digital marketing to amplify your brand's message.
Don't let uncertainty hold you back. Enroll now and join a community of aspiring marketers, entrepreneurs, and business leaders on a journey to marketing mastery. Success awaits – are you ready to seize it?
Remember, in the world of business, knowledge is power. Don't just learn marketing – master it!
Who this course is for:
- Everyone who is interested to learn marketing
- Specifically business administration students who are studying marketing as one of their courses
- Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed
- Those employees who are working in the marketing department and want to improve their marketing skills