Marketing Fundamentals
4.7 (56 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,086 students enrolled

Marketing Fundamentals

Learn the core elements of marketing with real examples and cases
Highest Rated
4.7 (56 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,086 students enrolled
Last updated 7/2020
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
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This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The most important and widely used definitions of marketing
  • Details explanation of those definitions
  • Understanding of various marketing philosophies
  • Understanding the difference between traditional marketing and contemporary marketing
  • Acquiring the knowledge of the evolution of marketing
  • Understanding different marketing management orientations
  • Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)
  • To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty
  • To know the difference between Attitudinal Loyalty and Behavioural Loyalty
  • Detailed explanation of Marketing Segmentation
  • Understanding the bases for market segmentation
  • Building and improving your marketing vocabulary and crucial concepts of marketing
  • Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business
  • Download course related material, including slides and reading material
  • There are no requirements to take this course
  • You are ready to enrol

This is one of the most important courses for you if you want to learn and expand your knowledge and understanding of marketing. This course starts with the basics and will take you to a reasonably advanced level of marketing. The goal of this course is to make you understand the philosophies of marketing and teach you how you would be able to apply those philosophies in your businesses and organisations so that you achieve the success you are looking for.

Remember, without sound knowledge, understanding, and application of marketing, you can never succeed in your business.

Who this course is for:
  • Everyone who is interested to learn marketing
  • Specifically business administration students who are studying marketing as one of their courses
  • Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed
  • Those employees who are working in the marketing department and want to improve their marketing skills
Course content
Expand all 15 lectures 01:34:27
+ Introduction
1 lecture 01:55

Marketing Fundamentals is an amazing course that will take you from the basic level of marketing to level that you would be able to communicate with people in marketing terminologies, easily.

This video will give you a quick overview of this course.


Preview 01:55
+ Definitions of Marketing
2 lectures 21:51

As a starting point in learning marketing, the definition is the best topic to start with. In this video,​ you will find THREE very important and interesting definitions of marketing.

Preview 07:30

In this video,​ I have explained the three main definitions of marketing in more detail. Some of the most important basic terms of marketing are explained in this video. You must complete this video in order to understand other advanced level topics.


Definitions of Marketing and detailed explanation
+ Traditional vs Contemporary Marketing
1 lecture 06:41

There is much difference between traditional and contemporary marketing. In order to find out some of the major differences, I have prepared this video for you.

Traditional Vs Contemporary Marketing
+ Marketing Management Orientations
1 lecture 05:51

In order to find out what marketing was many decades ago and what marketing is now, this is the right lecture for you. In this video, I have explained different stages in the "evolution of marketing". It is also commonly known as, "Marketing management orientations".

Orientations of Marketing
+ Understand your Customers
4 lectures 24:20

In this video, I have explained three very important concepts of marketing. These are​ customer value, customer satisfaction, and customer delight.

Customer Value & Satisfaction & Delight

The concept of "customer value" is inevitable. Organizations​ and businesses have to understand it fully to reap its benefits. In this video, I have explained the same topic with the help of one study that I have conducted. Some real-life examples are also provided.

Preview 04:55

Today, companies are trying hard to make their customer loyal, but what is customer loyalty, and what are its types? Watch this video to learn about "customer loyalty", and its two types "attitudinal loyalty" and "behavioral loyalty".

Customer Loyalty

A customer-centric​ approach is very crucial in today's era, where companies design all their strategies with customers in mind. In this video, I explained the same concept.

Preview 05:28
+ Segmentation
3 lectures 21:28

For companies, either new or old, to serve the customers in the best possible manner, the market has to be segmented. But what is market segmentation? In this video, I have explained the same concept with the help of many examples.

What is market segmentation?

Market segmentation is extremely important to target the right market BUT how can we successfully segment a market? Watch this lecture to find out many bases for marketing segmentation.

How to segment a market? Bases for Segmentation

Once you segment the market, it's important to find out that best segment, but how?

There is a formula for it called 3M formula. In this video, you will find the same.


Selecting the BEST Segment
2 lectures 10:48

Today, companies do not only focus on generating profit but also actively involved​ in societal welfare and positive contribution to the environment at large. In this lecture, you will find a very interesting and contemporary stage in the development of marketing called "quality of life marketing".

Quality of Life Marketing (QOLM)

In this video, I have explained one of the contemporary topics of marketing; Green Marketing. It is also commonly called Eco Marketing or Ecological Marketing. A concept that focuses on undertaking business activities in a way that challenges the existing philosophies and offer much better, sustainable, and environmentally friendly alternatives.

Green Marketing