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Marketing Fundamentals: Basic Essentials For Beginners
Rating: 3.7 out of 5(112 ratings)
307 students

Marketing Fundamentals: Basic Essentials For Beginners

Marketing Basics beginners must know for success in marketing. Compulsory Knowledge and Background of Marketing
Created byAli Haider
Last updated 7/2021
English

What you'll learn

  • Understand concept of marketing and explain the marketing process
  • Know about the marketing mix
  • Understand the difference between goods, services, and ideas
  • Define the evolution of different business philosophies
  • Understand how marketing has evolved
  • Know about market and know What Can Be Marketed?
  • Understand what careers exist in marketing

Course content

1 section • 47 lectures • 1h 51m total length

  • Introduction2:53
  • What is Marketing?0:10
  • The Chain Of Events
  • Focusing on Customer Needs3:34
  • Creating Customer Value2:24
  • Appealing to Target Markets1:51
  • Managing & Understanding Customers0:43
  • Important Notes On Customers2:03
  • Coordinating the Marketing Mix 4 P"s3:32
  • Marketing Mix 4ps
  • Understanding the Marketing Mix and the 4 P’s of Marketing0:02
  • The Marketing Process3:17
  • What Can Be Marketed?2:47
  • What Is a Market?2:41
  • Developing a Marketing Strategy0:09
  • The Evolution of Business Philosophies4:07
  • Important Diagram Explanation4:17
  • The Progression of Marketing and Evolving Areas1:07
  • Customer Relationship Managemen5:26
  • Experiential Marketing2:30

    Experiential marketing creates direct brand interactions, not mass-media advertising, sparking word-of-mouth and free publicity through public relations, events, viral marketing, and promotions.

  • Corporate Social Responsibility3:47
  • SWOT Analysis and PEST Analysis0:48
  • What is SWOT Analysis?3:29
  • What is PEST Analysis?3:01
  • Comparing SWOT Analysis Vs PEST Analysis1:38
  • What is Marketing Research?1:02
  • Marketing Research Process7:16
  • WHAT IS MARKETING ENVIRONMENT?2:13
  • The Internal Marketing Environment1:25
  • Internal Marketing Environment In Detail7:34
  • Micro Environment2:03

    Explore the micro environment, or task environment, of the external environment, including suppliers, market intermediaries, customers, partners, competitors, and the public, with a preview of the macro environment.

  • Macro Environment3:04
  • Importance of Marketing Environment2:19
  • Porter’s Five Forces1:43

    Use Porter’s five forces analysis to gauge competition, industry attractiveness, and profit potential for new businesses entering a sector. Examine supplier and buyer bargaining power, substitutes, and existing industry rivalry.

  • Threat of new entrants2:42
  • Bargaining power of suppliers2:21
  • Bargaining power of buyers2:21
  • Threat of substitute products2:22
  • Rivalry among existing competitors2:23
  • Summing Up1:03
  • Full list of the Porter’s Five Forces factors0:15
  • A Focus on Ethics3:54
  • Marketing Careers3:08
  • Summary. Most Important Concept2:54

    Identify consumer needs and apply the marketing mix—product, price, place, promotion—to drive revenue while recognizing product elements and channels, and tracing evolution toward CRM and CSR.

  • What Are Some Common Marketing Skills?0:16
  • Conclusion2:50
  • Bonus Lesson0:10

Requirements

  • There are no requirements to take this course
  • It does not require previous marketing experience

Description

Marketing Fundamentals: Basic Essentials For Beginners

Marketing Basics beginners Should know about success in marketing. To the point Knowledge and Background of Marketing Strategy

I welcome you to this exciting course about marketing fundamentals. In shortest possible time, you will learn a great deal of knowledge about the marketing. It will cover all basics that everyone in the marketing field should know for sure. This course will help you to learn

  • Understand concept of marketing and explain the marketing process

  • Know about the marketing mix

  • Understand the difference between goods, services, and ideas

  • Define the evolution of different business philosophies

  • Understand how marketing has evolved

  • Know about market and know What Can Be Marketed?

  • Understand what careers exist in marketing

Marketing Strategy is about focusing on consumers and providing them with value by products and services that will meet their needs. The challenge of today’s marketing environment is to craft marketing programs that create a distinct image for the product, setting it apart from competition and also fulfilling the customer’s requirement. Marketing Fundamentals & Marketing Managment plays the most important role in a Company's success so know how you can get benefit from Marketing in Real life scenario.

This course is for

  • It's a basic knowledge about marketing and anyone in marketing field must know about it.

  • This course is for people who want to expand their knowledge and expertise about marketing

  • . The goal of this course is to learn knowledge that will make you more valuable to your employee

At the core of every marketing program is a great creative idea. This idea works as a catalyst which inspires every element of the marketing program.  It is necessary that the marketer utilize this idea to stimulate, guide and inform all of the elements of the marketing mix. I wish you all the success in the world. Now let’s get started with the Marketing Management Course.

Good Luck !

Who this course is for:

  • It's a basic knowledge about marketing and anyone in marketing field must know about it.
  • This course is for people who want to expand their knowledge and expertise about marketing
  • . The goal of this course is to learn knowledge that will make you more valuable to your employer

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