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30-Day Money-Back Guarantee

This course includes:

  • 2 hours on-demand video
  • 9 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Marketing Strategy

Marketing Fundamentals: Basic Essentials For Beginners

Marketing Basics beginners must know for success in marketing. Compulsory Knowledge and Background of Marketing
Rating: 3.7 out of 53.7 (74 ratings)
170 students
Created by Ali Haider
Last updated 4/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand concept of marketing and explain the marketing process
  • Know about the marketing mix
  • Understand the difference between goods, services, and ideas
  • Define the evolution of different business philosophies
  • Understand how marketing has evolved
  • Know about market and know What Can Be Marketed?
  • Understand what careers exist in marketing

Requirements

  • There are no requirements to take this course
  • It does not require previous marketing experience

Description

Marketing Fundamentals: Basic Essentials For Beginners

Marketing Basics beginners Should know about success in marketing. To the point Knowledge and Background of Marketing Strategy

I welcome you to this exciting course about marketing fundamentals. In shortest possible time, you will learn a great deal of knowledge about the marketing. It will cover all basics that everyone in the marketing field should know for sure. This course will help you to learn

·       Understand concept of marketing and explain the marketing process

·       Know about the marketing mix.

·       Understand the difference between goods, services, and ideas

·       Define the evolution of different business philosophies

·       Understand how marketing has evolved.

·       Know about market and know What Can Be Marketed?

·       Understand what careers exist in marketing

Marketing Strategy is about focusing on consumers and providing them with value by products and services that will meet their needs. The challenge of today’s marketing environment is to craft marketing programs that create a distinct image for the product, setting it apart from competition and also fulfilling the customer’s requirement. Marketing Fundamentals & Marketing Managment plays the most important role in a Company's success so know how you can get benefit from Marketing in Real life scenario.

At the core of every marketing program is a great creative idea. This idea works as a catalyst which inspires every element of the marketing program.  It is necessary that the marketer utilize this idea to stimulate, guide and inform all of the elements of the marketing mix. I wish you all the success in the world. Now let’s get started with the Course.

Good Luck !

Who this course is for:

  • It's a basic knowledge about marketing and anyone in marketing field must know about it.
  • This course is for people who want to expand their knowledge and expertise about marketing
  • . The goal of this course is to learn knowledge that will make you more valuable to your employer

Course content

1 section • 47 lectures • 1h 52m total length

  • Preview02:53
  • What is Marketing?
    00:10
  • The Chain Of Events
    00:00
  • Focusing on Customer Needs
    03:34
  • Creating Customer Value
    02:24
  • Appealing to Target Markets
    01:51
  • Managing & Understanding Customers
    00:43
  • Important Notes On Customers
    02:03
  • Coordinating the Marketing Mix 4 P"s
    03:32
  • Marketing Mix 4ps
    00:00
  • Understanding the Marketing Mix and the 4 P’s of Marketing
    00:02
  • The Marketing Process
    03:17
  • What Can Be Marketed?
    02:47
  • What Is a Market?
    02:41
  • Developing a Marketing Strategy
    00:09
  • The Evolution of Business Philosophies
    04:07
  • Important Diagram Explanation
    04:17
  • The Progression of Marketing and Evolving Areas
    01:07
  • Preview05:26
  • Experiential Marketing
    02:30
  • Corporate Social Responsibility
    03:47
  • SWOT Analysis and PEST Analysis
    00:48
  • What is SWOT Analysis?
    03:29
  • What is PEST Analysis?
    03:01
  • Comparing SWOT Analysis Vs PEST Analysis
    01:38
  • What is Marketing Research?
    01:02
  • Marketing Research Process
    07:16
  • WHAT IS MARKETING ENVIRONMENT?
    02:13
  • The Internal Marketing Environment
    01:25
  • Internal Marketing Environment In Detail
    07:34
  • Micro Environment
    02:03
  • Macro Environment
    03:04
  • Importance of Marketing Environment
    02:19
  • Porter’s Five Forces
    01:43
  • Threat of new entrants
    02:42
  • Bargaining power of suppliers
    02:21
  • Bargaining power of buyers
    02:21
  • Threat of substitute products
    02:22
  • Rivalry among existing competitors
    02:23
  • Summing Up
    01:03
  • Full list of the Porter’s Five Forces factors
    00:15
  • A Focus on Ethics
    03:54
  • Marketing Careers
    03:08
  • Summary. Most Important Concept
    02:54
  • What Are Some Common Marketing Skills?
    00:16
  • Preview02:50
  • BONUS LECTURE
    01:04

Instructor

Ali Haider
Business And Marketing Expert
Ali Haider
  • 4.0 Instructor Rating
  • 1,988 Reviews
  • 15,164 Students
  • 30 Courses

Hello! I am Ali Haider; let me welcome you on this platform. I have created unique courses on different subjects including Business, marketing, Sales, Psychology, Copywriting, Social media marketing and a lot more. I have vast knowledge about business planning, marketing strategies, sales and management.

I am a Gold Medalist Student of my time. With the passage of time, I have done different courses including IELTS, Color Therapy, Cognitive behavior Therapy, Nebosh etc.

I always try to learn new things and like to travel. Learning new skills and exploring new fields is my passion. I am a full time Udemy instructor so I am always there to support and help you if you find any kind of difficulty.

I try to make my courses as simple and informative as possible. My courses are mostly 1 to 2 hours of length, to the point and cover most important information regarding the respective subject so that you can learn the best possible knowledge in shortest possible time.

I hope you will learn new things from my courses. Feel free to contact me if you have any questions. Thanks I wish you all the success and happiness in the world. Best of luck

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