Marketing Fundamentals: Basic Essentials For Beginners
What you'll learn
- Understand concept of marketing and explain the marketing process
- Know about the marketing mix
- Understand the difference between goods, services, and ideas
- Define the evolution of different business philosophies
- Understand how marketing has evolved
- Know about market and know What Can Be Marketed?
- Understand what careers exist in marketing
Requirements
- There are no requirements to take this course
- It does not require previous marketing experience
Description
Marketing Fundamentals: Basic Essentials For Beginners
Marketing Basics beginners Should know about success in marketing. To the point Knowledge and Background of Marketing Strategy
I welcome you to this exciting course about marketing fundamentals. In shortest possible time, you will learn a great deal of knowledge about the marketing. It will cover all basics that everyone in the marketing field should know for sure. This course will help you to learn
· Understand concept of marketing and explain the marketing process
· Know about the marketing mix.
· Understand the difference between goods, services, and ideas
· Define the evolution of different business philosophies
· Understand how marketing has evolved.
· Know about market and know What Can Be Marketed?
· Understand what careers exist in marketing
Marketing Strategy is about focusing on consumers and providing them with value by products and services that will meet their needs. The challenge of today’s marketing environment is to craft marketing programs that create a distinct image for the product, setting it apart from competition and also fulfilling the customer’s requirement. Marketing Fundamentals & Marketing Managment plays the most important role in a Company's success so know how you can get benefit from Marketing in Real life scenario.
At the core of every marketing program is a great creative idea. This idea works as a catalyst which inspires every element of the marketing program. It is necessary that the marketer utilize this idea to stimulate, guide and inform all of the elements of the marketing mix. I wish you all the success in the world. Now let’s get started with the Course.
Good Luck !
Who this course is for:
- It's a basic knowledge about marketing and anyone in marketing field must know about it.
- This course is for people who want to expand their knowledge and expertise about marketing
- . The goal of this course is to learn knowledge that will make you more valuable to your employer
Course content
- Preview02:53
- 00:10What is Marketing?
- 00:00The Chain Of Events
- 03:34Focusing on Customer Needs
- 02:24Creating Customer Value
- 01:51Appealing to Target Markets
- 00:43Managing & Understanding Customers
- 02:03Important Notes On Customers
- 03:32Coordinating the Marketing Mix 4 P"s
- 00:00Marketing Mix 4ps
- 00:02Understanding the Marketing Mix and the 4 P’s of Marketing
- 03:17The Marketing Process
- 02:47What Can Be Marketed?
- 02:41What Is a Market?
- 00:09Developing a Marketing Strategy
- 04:07The Evolution of Business Philosophies
- 04:17Important Diagram Explanation
- 01:07The Progression of Marketing and Evolving Areas
- Preview05:26
- 02:30Experiential Marketing
- 03:47Corporate Social Responsibility
- 00:48SWOT Analysis and PEST Analysis
- 03:29What is SWOT Analysis?
- 03:01What is PEST Analysis?
- 01:38Comparing SWOT Analysis Vs PEST Analysis
- 01:02What is Marketing Research?
- 07:16Marketing Research Process
- 02:13WHAT IS MARKETING ENVIRONMENT?
- 01:25The Internal Marketing Environment
- 07:34Internal Marketing Environment In Detail
- 02:03Micro Environment
- 03:04Macro Environment
- 02:19Importance of Marketing Environment
- 01:43Porter’s Five Forces
- 02:42Threat of new entrants
- 02:21Bargaining power of suppliers
- 02:21Bargaining power of buyers
- 02:22Threat of substitute products
- 02:23Rivalry among existing competitors
- 01:03Summing Up
- 00:15Full list of the Porter’s Five Forces factors
- 03:54A Focus on Ethics
- 03:08Marketing Careers
- 02:54Summary. Most Important Concept
- 00:16What Are Some Common Marketing Skills?
- Preview02:50
- 01:04BONUS LECTURE
Instructor
![Ali Haider](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.9 Instructor Rating
- 2,173 Reviews
- 14,729 Students
- 36 Courses
Hello! I am Ali Haider; let me welcome you on this platform. I have created unique courses on different subjects including Business, marketing, Sales, Psychology, Copywriting, Social media marketing and a lot more. I have vast knowledge about business planning, marketing strategies, sales and management.
I am a Gold Medalist Student of my time. With the passage of time, I have done different courses including IELTS, Color Therapy, Cognitive behavior Therapy, Nebosh etc.
I always try to learn new things and like to travel. Learning new skills and exploring new fields is my passion. I am a full time Udemy instructor so I am always there to support and help you if you find any kind of difficulty.
I try to make my courses as simple and informative as possible. My courses are mostly 1 to 2 hours of length, to the point and cover most important information regarding the respective subject so that you can learn the best possible knowledge in shortest possible time.
I hope you will learn new things from my courses. Feel free to contact me if you have any questions. Thanks I wish you all the success and happiness in the world. Best of luck