Marketing Fundamental: Marketing Objectives & KPIs Setting
What you'll learn
- Understand the basic objectives and KPIs
- Understand how to set the objective and KPIs
- Define the paths to growth your business
- Define the thought process for the request of business's growth rate objectives
If there is a science to business and marketing, it lies in KPI and measurement.
If you don't have objectives, you don't know how to set specific goals to your business and marketing campaigns.
If you don't set specific goals and KPIs, you won't know how to measure whether your business or marketing campaigns perform well.
If you don't measure the business and marketing campaigns, you won't know where your business will go.
There are a lot of "What If..." but I want you to be real with yourself and answer some questions in the first lesson. If you can answer all without any hesitate, you are a great brand manager, marketing manager, or business owner. Then, this course is not for you.
If you can answer those questions, This course will helpful to you.
So if you’re ready, let’s start thinking like a professional marketer or a business owner!
Who this course is for:
- Startup owners
- Brand Managers
- Small Business Owners
- Currently work as a Global Marketing Head of Orion Food.
- 13-year experience in Brand Development, Brand Building, and Product Porfolio Management in Global Brand (OMO Detergent of Unilever), 0 Degree Green Tea (Bigger than Coca Cola in Vietnam Market) and Number 1 Energy Drink (bigger than Red Bull in Vietnam)
- Founder & Managing Director at Ryan's Consulting.
- 7-year experience in entrepreneurship as founder of Orskin Skincare in Vietnam Market, Nutri4health in US Market, and some niche market businesses.
- 7-year experience in sales and business development.
- 7-year in business and marketing consulting (project-based and tel-consulting)
- 9-year in affiliate marketing businesses.