Marketing Fundamental: Marketing Objectives & KPIs Setting
What you'll learn
- Understand the basic objectives and KPIs
- Understand how to set the objective and KPIs
- Define the paths to growth your business
- Define the thought process for the request of business's growth rate objectives
If there is a science to business and marketing, it lies in KPI and measurement.
If you don't have objectives, you don't know how to set specific goals to your business and marketing campaigns.
If you don't set specific goals and KPIs, you won't know how to measure whether your business or marketing campaigns perform well.
If you don't measure the business and marketing campaigns, you won't know where your business will go.
There are a lot of "What If..." but I want you to be real with yourself and answer some questions in the first lesson. If you can answer all without any hesitate, you are a great brand manager, marketing manager, or business owner. Then, this course is not for you.
If you can answer those questions, This course will helpful to you.
So if you’re ready, let’s start thinking like a professional marketer or a business owner!
Who this course is for:
- Startup owners
- Brand Managers
- Small Business Owners
Ryan's professional background includes holding the position of Global Marketing Head at Orion Food, the 14th largest confectionery group in the world with a revenue of 1.9 billion USD in 2022. He has managed marketing strategy and operations in over 50 countries and has a track record of success in driving revenue growth and market share.
His professional marketing career began in 2009, and he has handled various multi-million dollar brands, including OMO Detergent, 0 Degree RTD Green Tea and Number 1 Energy Drink. Ryan is known for his strategic mindset, creativity, and ability to drive brands to success.
Ryan is a passionate individual who is dedicated to professional development and continues to make a positive impact in the marketing industry.
One of Ryan Holmes' proudest accomplishments is his journey to becoming a self-made millionaire. He has utilized his extensive knowledge and experience in marketing to excel in trading, investing, and various areas of digital business. Recently, he has taken a new step forward by sharing his wealth of knowledge and experience through social media, opening up about his life and work to a wider audience. Through this, he hopes to inspire and guide others on their own path to success.