What you'll learn
- Understand the basic objectives and KPIs
- Understand how to set the objective and KPIs
- Define the paths to growth your business
- Define the thought process for the request of business's growth rate objectives
Requirements
- Open-minded
- Practice
Description
Mastering KPI & Measurement: The Science of Business Success
Every successful business and marketing strategy is built on one fundamental truth: what gets measured, gets improved.
Yet, too many businesses and marketers operate on guesswork—hoping for results instead of strategically driving them. They launch campaigns, invest in advertising, expand operations, and chase revenue without a clear roadmap to track their success. But true professionals know that without data-driven decisions, business growth is just an illusion.
Ask yourself:
Without clear objectives, how do you know where you're going?
Without specific KPIs, how do you track progress?
Without measurement, how do you ensure success?
Without tracking your business and marketing efforts, how do you adjust, optimize, and grow?
Without KPIs, you're flying blind—unable to see what's working, what’s failing, and what needs to be improved. The difference between struggling businesses and market leaders lies in their ability to define, measure, and refine their performance based on real numbers, not just assumptions.
Is This Course for You?
In our first lesson, I’ll challenge you with critical questions about your business and marketing strategies. If you can answer them all confidently—knowing exactly how your business is performing, which campaigns are successful, and where you need to improve—then congratulations! You’re already a top-tier brand manager, marketing strategist, or business leader. In that case, this course may not be for you.
But if you hesitate, even for a moment, then this course will be transformational for you.
You will learn how to:
Set clear, actionable KPIs that align with your business goals
Measure what truly drives success (instead of vanity metrics that don’t matter)
Use data to optimize your strategies and maximize growth
Eliminate guesswork and start making informed, strategic decisions
Build a scalable business model based on measurable results
No more random experiments. No more wasted resources. No more hoping for success.
This course will give you the tools, insights, and frameworks to take control of your business growth. By the end, you’ll be able to think like a professional strategist, set KPIs that drive real performance, and unlock the full potential of your business.
Are You Ready?
If you’re serious about growth and want to master KPI setting like a true professional, then this is your moment. Let’s take your business and marketing skills to the next level.
Let’s begin!
Who this course is for:
- Startup owners
- Brand Managers
- Students
- Small Business Owners
Instructor
- 4.3 Instructor Rating
- 407 Reviews
- 5,012 Students
- 3 Courses
Ryan's professional background includes holding the position of Global Marketing Head at Orion Food, the 12th largest confectionery group in the world with a revenue of 1.9 billion USD in 2022. He has managed marketing strategy and operations in over 50 countries and has a track record of success in driving revenue growth and market share.
His professional marketing career began in 2009, and he has handled various multi-million dollar brands, including OMO Detergent, 0 Degree RTD Green Tea and Number 1 Energy Drink. Ryan is known for his strategic mindset, creativity, and ability to drive brands to success.
Ryan is a passionate individual who is dedicated to professional development and continues to make a positive impact in the marketing industry.
One of Ryan Holmes' proudest accomplishments is his journey to becoming a self-made millionaire. He has utilized his extensive knowledge and experience in marketing to excel in trading, investing, and various areas of digital business. Recently, he has taken a new step forward by sharing his wealth of knowledge and experience through social media, opening up about his life and work to a wider audience. Through this, he hopes to inspire and guide others on their own path to success.