Marketing Strategy for Hospitality Propertys Success

Name: Marketing Strategy for Hospitality Propertys Success
Rating: 4.3 (30 reviews)

This course is for hospitality property owners/managers who wish to create & improve their marketing strategy

Created byGerry MacPherson, DigitalGuides Online

Last updated 6/2023

English

What you'll learn

How to develop a marketing strategy
How to create a brand that is a distinctive symbol that identifies your hospitality property
How to create an effective website
The importance of email & guest list building
Why social media has to be a focus of your marketing and how & where to target
How to brainstorm ideas for your customer giveaways
The benefits of a newsletter
How to make surveys work for you

Course content

1 section • 26 lectures • 2h 52m total length

Developing Your Marketing Strategy8:03
Branding –What Makes You Stand Out8:18
How to Find Out Your Customers Demographics and Psychographics7:37
Creating a Memorable Tagline or Slogan that Sticks1:40
Power of Colours1:13
Upgrade Your Logo2:01
Research resort logos, select color schemes using psychology, and hire top-rated designers for affordable, high-quality samples you can refine. Coordinate the final logo across signage, websites, brochures, and products.
Creating an Effective Website13:51
Email & Guest List Building2:05
Why Build Email List2:23
Creating Free Gifts to Build Your List2:15
Create valuable free gifts quickly by repurposing existing content into ebooks, audios, and videos to build your list and set up GetResponse opt-in forms.
Writing Autoresponder Emails That Convert2:13
Exit Popups to Build Your List0:58
Choosing Your Visual Branding5:32
Creating a Successful Blog for Your Property13:02
Create a high quality property blog to establish a voice, build trust with guests, and drive traffic through targeted content, keywords, and a consistent editorial calendar.
Introduction to Social Media4:31
Marketing on YouTube10:14
Benefits of Facebook for Business13:37
How to be Successful on Twitter15:23
How to Use LinkedIn10:17
Pinterest for Your Property11:59
Instagram for Your Business11:59
Customer Giveaways5:34
The Benefit of Online Newsletters9:11
How to Make Surveys Work for You8:48
Marketing Strategy for Hospitality Property's PDF0:01
Marketing for Your Hospitality Properties Success PDF0:01
Marketing for Your Hospitality Properties Success Quiz

Requirements

Student should have a basic understanding of the internet.

Description

Would you like the skills vital to effectively communicate with your ideal guest?

Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.

These 24 tutorials include:

Developing Your Marketing Strategy
Branding –What Makes You Stand Out
How to Find Out Your Customer's Demographics and Psychographics
Creating a Memorable Tagline or Slogan that Sticks
Power of Colours
Upgrade Your Logo
Creating an Effective Website
Email & Guest List Building
Why Build an Email List
Creating Free Gifts to Build Your List
Writing Autoresponder Emails That Convert
Exit Popups to Build Your List
Choosing Your Visual Branding
Creating a Successful Blog for Your Property
Introduction to Social Media
Marketing on YouTube
Benefits of Facebook for Business
How to be Successful on Twitter
How to Use LinkedIn
Pinterest for Your Property
Instagram for Your Business
Customer Giveaways
The Benefit of Online Newsletters
How to Make Surveys Work for You

This course includes easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable, plus, a “Marketing for Your Hospitality Properties Success” quiz, to ensure you get the most out of these tutorials.

You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.

If you want to attract your ideal guest, then don’t hesitate. Sign up now!

Who this course is for:

This course is designed for independent hotel, resort, inn & bed and breakfast owners and manager's who wish to create, improve, increase their marketing strategy. This course is not necessary for hospitality property owners who have a successful marketing and social media strategy in place.