Marketing for Startups, Nonprofits, B2B and B2C
What you'll learn
- Analyze case studies to illustrate the application of different marketing strategies in real-world scenarios.
- Develop basic skills in using digital marketing tools such as SEO, SEM, and social media platforms.
- Evaluate the role of storytelling in branding and its impact on consumer perception.
- Implement CRM strategies to improve customer retention and lifetime value.
- Measure the effectiveness of marketing campaigns through key performance indicators (KPIs) and metrics.
- Compare and contrast marketing approaches across various industries such as retail, healthcare, and technology.
- Analyze legal frameworks that govern advertising, privacy, and consumer protection in marketing.
- Execute marketing campaigns effectively through budgeting, resource allocation, and timeline management.
Requirements
- Basic skills and Ideas of Marketing for Startups, Nonprofits, B2B and B2C !
Description
Master Course : Marketing for Startups, Nonprofits, B2B and B2C
Embark on a comprehensive journey through the dynamic landscape of modern marketing with our in-depth course, designed to equip you with essential skills and strategies. Starting with Module 1, "Introduction to Marketing Strategies," you'll delve into foundational concepts such as market segmentation, where you'll explore demographic, psychographic, behavioral, and geographic segmentation strategies through real-world case studies. You'll master the art of setting SMART marketing objectives aligned with business goals, ensuring your efforts are Specific, Measurable, Achievable, Relevant, and Time-bound. Additionally, you'll uncover the critical role of marketing research, learning to conduct qualitative and quantitative analyses and perform competitive assessments to inform strategic decisions.
Moving into Module 2, "Digital Marketing Fundamentals," you'll immerse yourself in the realm of digital outreach. From optimizing websites for SEO success to crafting compelling social media strategies across various platforms, you'll gain practical insights into content planning, PPC advertising, and leveraging tools for SEO metrics and ROI analysis. Whether you're navigating Google Ads or managing campaigns on social media, you'll acquire the skills to drive digital engagement and enhance brand visibility effectively.
In Module 3, "Content Marketing and Branding," you'll explore the nuances of brand identity development and content strategy formulation. From defining brand positioning to creating diverse content types such as blogs, videos, and infographics, you'll learn to deploy these assets across strategic distribution channels. Gain expertise in influencer and affiliate marketing, where you'll identify key industry influencers, negotiate partnerships, and measure campaign impact to maximize brand reach and engagement.
Throughout the course, you'll also delve into customer relationship management (CRM) strategies in Module 4, master marketing analytics and A/B testing in Module 5, explore tailored marketing approaches for different industries in Module 6, and address legal and ethical considerations in Module 7. By the conclusion of Module 8, "Strategic Marketing Planning and Execution," you'll be equipped to develop comprehensive marketing plans, execute integrated campaigns, and evaluate success metrics, ensuring you can drive impactful marketing initiatives in any organizational context.
Whether you're a marketing professional seeking to enhance your skills or an aspiring marketer aiming to enter the field, this course provides a robust foundation in contemporary marketing strategies, empowering you to navigate the complexities of today's competitive market with confidence and expertise. Join us and embark on a transformative learning experience that will propel your career forward in the dynamic world of marketing.
In this master course, I would like to teach the 8 major topics:
Module 1: Introduction to Marketing Strategies
Module 2: Digital Marketing Fundamentals
Module 3: Content Marketing and Branding
Module 4: Customer Relationship Management (CRM)
Module 5: Marketing Analytics and Measurement
Module 6: Marketing Strategies for Different Industries
Module 7: Legal and Ethical Considerations in Marketing
Module 8: Strategic Marketing Planning and Execution
Enroll now and Learn today !
Who this course is for:
- All UG and PG Business, General Management, Marketing, IT & Entrepreneurship Students
- Interested students to learn about the concepts of Marketing for Startups, Nonprofits, B2B and B2C
Instructor
- 4.3 Instructor Rating
- 60,267 Reviews
- 618,076 Students
- 340 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 618,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.15 million course enrollments, with 12,430,007 minutes taught Including UFB Courses (Upto May' 2025).
[3] Offered a diverse array of 340 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.