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Marketing for Startups and Small Businesses
Rating: 4.4 out of 5(345 ratings)
10,383 students

Marketing for Startups and Small Businesses

A crash course to build your marketing strategy. Filled with quick, actionable tips.
Created byDeepak Sharma
Last updated 11/2018
English

What you'll learn

  • Understand the basics of Marketing for small businesses and startups

Course content

1 section • 7 lectures • 30m total length

  • Introduction0:48

    Hi, This is Deepak -  You can reach me at withStartups.com - I have been in the world of startups for the past decade - in this time I have launched and scaled mobile apps, tea companies, e-commerce and enterprise startups. In this free course, I want to share the secrets of marketing for startups and small businesses.   

    We will go through the entire chain which starts from understanding your product to choosing your marketing channel.   This series is not aimed at startups who have raised millions of dollars - for them the playing field is too different. They can splurge money where you cannot. Instead, we will talk about the smaller startups - who may have raised a small round of funding or maybe bootstrapped, self-financed, or single person businesses.

  • Understanding your product4:45

    No marketing strategy can be made without an intimate understanding of your product or service. Let's work to know our product better.

  • Understanding your market5:46

    Now understand the market in which you will operate. Is it hostile, helpful or neutral?

  • Understanding your customer3:28

    And finally, the biggest factor, your customer. Do you know her?

  • Choosing your marketing channels - Online and Offline9:23

    Let's understand 14 of the countless marketing channels that we have available?

  • Next Steps and Conclusion2:22

    Now that you have the basic understanding - what are the next steps?

  • Bonus Video: 5 reasons why startups fail3:35

    In this bonus video, we will see the common reasons why most startups fail. Avoid them!

Requirements

  • You only need an ambition to either start or grow your startups. Everything else is in your mind!

Description

Are you an entrepreneur or a small business owner? Then you need this crash course on marketing fundamentals.

My name is Deepak -  I have been in the world of startups for the past decade - in this time I have launched and scaled mobile apps, tea companies, e-commerce and enterprise startups.

In this free course, I want to share the secrets of marketing for startups and small businesses.   We will go through the entire chain which starts from understanding your product to choosing your marketing channel.   This series is not aimed at startups who have raised millions of dollars - for them the playing field is too different. They can splurge money where you cannot. Instead, we will talk about the smaller startups - who may have raised a small round of funding or maybe bootstrapped, self-financed, or single person businesses.

Who this course is for:

  • People who want to be Entrepreneurs and Startup or Small Business Owners.

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