Marketing
Marketing Fundamentals
Marketing Plan
Create A Marketing Plan For Your Business in 2 Hours or Less
4.1 (16 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,102 students enrolled

Create A Marketing Plan For Your Business in 2 Hours or Less

Learn ideal marketing strategies and tools to create a marketing plan that will have you leap into action within a day
4.1 (16 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,102 students enrolled
Created by Success Skills
Last updated 1/2014
English
English [Auto]
Preview this course
Create A Marketing Plan For Your Business in 2 Hours or Less
Current price: $76.99 Original price: $109.99 Discount: 30% off
5 hours left at this price!
Buy now
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Understand marketing for small businesses
  • Guide to implement strategies
  • Create a marketing action plan
  • Review and assess marketing strategies that may be suitable for your business
Requirements
  • Business owners who want to overcome typical challenges to grow their business
Description

If you are a busy entrepreneur or professional, chances are that you are used to marketing bursts followed by busy periods and when work slows down, you begin marketing again. Here is your chance to break the cycle and create a plan that will allow you to grow your business more consistently. This course will take you through strategies that can be easily implemented to boost your marketing. The lessons have examples and process charts that will have you energized to do your marketing in no time.

  • Understand what marketing is and how to market your small business
  • Learn to assess the time commitment and requirements to implement marketing strategies
  • Learn steps that you can take to implement strategies that will help you grow your business
  • Create marketing action plan and a marketing schedule to effectively move you forward in the process.
    • Who this course is for:
    • Small business owners
    • Entrepreneurs
    Course content
    Expand all 17 lectures 01:10:52
    + – Introduction
    1 lecture 02:05

    A quick introduction to the course objectives and some tips on using Udemy.

    Introduction to the Objectives of the Course and Udemy
    Preview 02:05
    + – Marketing, Defined and the Marketing Stragey Builder
    3 lectures 16:38

    An overview of the definition of marketing

    What is Marketing?
    Preview 03:24

    We learn the basic components of the Marketing Strategy Builder and the Lifetime Value calculation

    The Marketing Strategy Builder
    10:18

    This lesson covers two of the easiest ways to get new business: Referrals & Repeat Business

    Marketing Strategies Review
    02:56
    + – Marketing Strategies
    8 lectures 28:14

    Networking, Joining Associations, Public Speaking & Lunch and Learn

    Organic Marketing Strategies
    Preview 05:59

    We learn how to make the most of a trade show or conference and how to successfully host a product party.

    Marketing Strategies: Trade Shows & Conferences, Host a Party or Special Event
    05:03

    The key points on writing content as a marketing strategy

    Marketing Strategies: Writing Articles, Blogs, and Books
    04:46

    This lesson covers the steps related to public relations as a marketing strategy

    Marketing Strategies: Public Relations
    01:02

    This lesson covers the material related to using Direct Mail as a Marketing Strategy

    Marketing Strategies: Direct Mail
    02:24

    Information on using Advertising as a Marketing Strategy

    Marketing Strategies: Advertising in Publications or Directories, Advertorials
    02:52

    This lesson covers the basics of using Sponsorship, Joint Ventures and Strategic alliances for marketing

    Marketing Strategies: Sponsorship, Joint Ventures, Strategic Alliances
    04:32

    This lesson covers the information you need to use Special Promotion, or electronic coupons.

    Marketing Strategies: Special Promos, Groupons
    01:36
    + – Online Marketing Strategies
    3 lectures 19:16

    This lesson covers the key points you need to consider as you take on your on-line marketing strategy

    Marketing Strategies: Website, Building a Database
    05:49

    This lesson gives you information on building a following on social media to provide the basis of marketing

    Marketing Strategies: Social Media, Building a Following
    08:02

    This lesson covers how to use webinars for marketing strategies

    Marketing Strategies: Webinar
    05:25
    + – Marketing Action Plan
    1 lecture 03:58

    This lesson provides you with the information you need to build a strong marketing Action Plan

    Marketing Strategies Action Plan
    03:58