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30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Marketing Plan

Create A Marketing Plan For Your Business in 2 Hours or Less

Learn ideal marketing strategies and tools to create a marketing plan that will have you leap into action within a day
Rating: 4.2 out of 54.2 (17 ratings)
3,105 students
Created by Highwire Business Academy
Last updated 1/2014
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand marketing for small businesses
  • Guide to implement strategies
  • Create a marketing action plan
  • Review and assess marketing strategies that may be suitable for your business

Requirements

  • Business owners who want to overcome typical challenges to grow their business

Description

If you are a busy entrepreneur or professional, chances are that you are used to marketing bursts followed by busy periods and when work slows down, you begin marketing again. Here is your chance to break the cycle and create a plan that will allow you to grow your business more consistently. This course will take you through strategies that can be easily implemented to boost your marketing. The lessons have examples and process charts that will have you energized to do your marketing in no time.

  • Understand what marketing is and how to market your small business
  • Learn to assess the time commitment and requirements to implement marketing strategies
  • Learn steps that you can take to implement strategies that will help you grow your business
  • Create marketing action plan and a marketing schedule to effectively move you forward in the process.
  • Who this course is for:

    • Small business owners
    • Entrepreneurs

    Course content

    6 sections • 17 lectures • 1h 10m total length

    • Preview02:05

    • Preview03:24
    • The Marketing Strategy Builder
      10:18
    • Marketing Strategies Review
      02:56

    • Preview05:59
    • Marketing Strategies: Trade Shows & Conferences, Host a Party or Special Event
      05:03
    • Marketing Strategies: Writing Articles, Blogs, and Books
      04:46
    • Marketing Strategies: Public Relations
      01:02
    • Marketing Strategies: Direct Mail
      02:24
    • Marketing Strategies: Advertising in Publications or Directories, Advertorials
      02:52
    • Marketing Strategies: Sponsorship, Joint Ventures, Strategic Alliances
      04:32
    • Marketing Strategies: Special Promos, Groupons
      01:36

    • Marketing Strategies: Website, Building a Database
      05:49
    • Marketing Strategies: Social Media, Building a Following
      08:02
    • Marketing Strategies: Webinar
      05:25

    • Marketing Strategies Action Plan
      03:58

    • Preview00:41

    Instructor

    Highwire Business Academy
    Time Management Experts
    Highwire Business Academy
    • 4.0 Instructor Rating
    • 421 Reviews
    • 22,153 Students
    • 8 Courses

      Perry Wilson, PMP 

      After spending 32 years in the corporate world, Perry gained experience and expertise in all aspects of sales and people leadership. 

      Taking the skills she learned as a corporate leader, and applying them to the needs of the business owner, Perry realized that there was the opportunity to provide the small business owner with the same tools and skills that are part of a successful corporation. She partnered with Elena and adapted everything she learned to create the Business Growth Essentials curriculum. 

      "I know with the right tools, anyone can achieve their dreams." 

      Elena MacGregor, CDG 

      Elena has been in business for over 20 years. During this time, she has developed the expertise to manage and lead great teams. Realizing that the skills that she has gained are hugely valuable for business owners of any size, she partnered with Perry to create a learning community for entrepreneurs. 

      She started without any business experience and struggled through the growing pains of running a business just like most entrepreneurs. By helping entrepreneurs learn these critical skills she hopes to save them time and money so that they can focus on what they do best and enjoy the success of their businesses. 

      “The difference between success and failure is only a few skills. Our goal is to provide access to greatness for everyone.” 

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