
Welcome to Marketing for Entrepreneurs: Where Do I Even Begin!
Students will learn about the importance of a positioning statement for their business.
Learn how to create a business positioning statement.
Student activity to learn what sets them apart from other businesses in the marketplace.
Student activity to guide you through the process of developing your unique positioning statement.
Learn the importance of narrowing down who your business serves.
Student activity to help you define your target audience.
Learn the importance of finding your target audience's values and pain points.
Students will develop a personalized customer profile for their business.
Students will be able to update or create a website to meet their business goals.
Students will learn the importance of optimizing a social media platform to meet the needs of their business and target audience.
Student activity to increase engagement on social media with their target audience.
You've done it! Congratulations on completing the course.
Welcome to Marketing for Entrepreneurs: Where Do I Even Begin?
You’re good at what you do, but finding your target audience and creating messaging that matters is something totally different. We get it, you may not be ready to add a dedicated marketing resource or even a consultant to your team. There is TONS of information out there on marketing do’s and don’ts, and we love a good blog or article as much as the next person. But how do you pull it all together and make sense of the noise and figure out where to start? Don’t worry we’ve got you covered!
This course is designed to give you actionable tasks you can make to begin to pull back the curtain on some of the foundational basics of marketing and help you apply it to your business.