Proven Methods: Lead Generation & Customer User Acquisition
4.3 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,561 students enrolled

Proven Methods: Lead Generation & Customer User Acquisition

Product Marketing Manager, User Acquisition, Customer Acquisition, B2C B2B Lead Generation, Go to Market, SaaS Marketing
4.3 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,561 students enrolled
Last updated 6/2020
English
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Current price: $79.99 Original price: $114.99 Discount: 30% off
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This course includes
  • 1.5 hours on-demand video
  • 6 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The most cost-effective customer acquisition techniques in 2020
  • Proven lead generation methods including digital, traditional, and modern
  • Product marketing tips based on a decade of experience
  • B2C and B2B marketing
  • Startup marketing tactics
  • Go to market execution
  • User acquisition tactics that are quick, cheap, and effective
Requirements
  • Some experience in marketing
Description

You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 10+ years' in marketing for companies small, medium, and large.

Learn...

  • How I acquired users for less than 10 cents each

  • How my product generated almost 15 million views

  • How "triggers" are the key to capturing customers before they consider competitors

  • Product marketing

  • How to make your product go viral

  • How to move leads through your lead funnel

  • B2B and B2C customer acquisition tactics

  • Proven examples of customer acquisition success

  • How to grow your company extremely quickly

  • Why 2/3rd of marketers measure email effectiveness incorrectly

  • Why awareness->consideration->purchase is the wrong way to acquire customers

  • Modern frameworks for developing a customer-generating machine

  • Startup marketing

  • Acquisition funnels & marketing funnels

  • B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises

  • How to get meetings scheduled

  • Get meetings with prospective clients and customers

Learn from someone who...

  • Has an MBA form the #1-ranked marketing school in the USA

  • Has over 10 years' experience in hands-on marketing for companies small, medium, and large

  • Has published multiple books on product marketing

  • Has taught college-level digital marketing

This course covers: Lead Generation | User Acquisition | Customer Acquisition | B2B Lead Generation | Generate Leads | Get Customers | Lead Generation Business | Small Business | Lead Generation | Lead Generation Mastery | Get Customers | Get Your First Customers | How to Get Customers | How to Get More Customers | Getting Customers | Get More Customers | Growth Marketing

  • Customers Acquisition

  • Customer Acquisition Cost

  • Customer Acquisition Strategy

  • Customer Acquisition with Social Media

  • How to Create a Customer Acquisition Plan

  • Lead Generation Business

  • Small Business Lead Generation

  • Lead Generation Mastery

  • Digital Marketing

  • B2B Marketing

  • Marketing B2B

  • Content Marketing for B2B Enterprises

  • Get Customers

  • Get Your First Customers

  • Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

Who this course is for:
  • Entrepreneurs
  • Marketers
  • Product Managers
  • Anyone responsible for acquiring new customers or leads
  • Startup Founders
  • Product Owner
Course content
Expand all 34 lectures 01:20:37
+ Your List
8 lectures 19:16
Your list and why personas aren't adequate
01:50
Pointless personas
00:04
The best approach
03:11
Finding or buying a list
04:03
Rent a list
03:10
Compile or build a list
03:31
Build a list from scratch continued
02:29
Your List - Conclusion
00:58
+ Stop Marketing Your Product!
1 lecture 02:28
Why you need to stop marketing your product and start doing this one thing
02:28
+ Your Pipeline
3 lectures 09:13
Pipeline Part 1
02:52
Pipeline Part 3
03:39
What type of lead do most people mean when they say "we want more leads!"
1 question
+ Your Customer Journey
3 lectures 07:43
Customer Decision Journey - Part 1
01:51
Customer Decision Journey - Part 3
02:16
+ Direct Mail
1 lecture 03:04
Direct Mail Resurgence
03:04
+ Viral Content
2 lectures 05:20
Creating viral content
04:36
Beard Bib Example
00:44
+ Your Hard Offer
3 lectures 07:08
Your Hard Offer - Part 2
02:38
Promote your hard offer on Facebook
02:03
Which of the following is a hard offer?
1 question