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Marketing Dashboards: Turning Metrics into Decisions
4,307 students
What you'll learn
- Build professional marketing dashboards in Excel that transform raw data into actionable insights for strategic decision-making
- Master essential Excel functions including VLOOKUP, IF statements, SUMIF, and COUNTIF to analyze and manipulate marketing data efficiently
- Calculate and track critical marketing metrics such as ROI, CTR, conversion rates, customer lifetime value, and cost per acquisition
- Import, clean, and structure marketing data from multiple sources using Power Query and advanced data preparation techniques
- Create compelling data visualizations including interactive charts, pivot tables, slicers, and combo charts for clear communication
- Design three complete real-world dashboards: Digital Marketing Performance, Social Media & Content Marketing, and Sales & Revenue tracking
- Implement dashboard design best practices for layout, color schemes, and user experience to create professional presentations
- Automate marketing workflows by connecting Excel with other tools using Zapier to save time and eliminate repetitive manual tasks
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Course content
8 sections • 35 lectures • 2h 43m total length
Requirements
- Basic familiarity with Microsoft Excel (opening files, entering data, basic formulas)
- Access to Microsoft Excel 2016 or newer version (Windows or Mac)
- No prior experience with data analysis, dashboards, or marketing analytics required
- Willingness to learn and practice with hands-on projects throughout the course
Description
Disclosure: This course contains the use of artificial intelligence.
Transform raw marketing data into powerful, decision-driving dashboards that elevate your marketing strategy. This comprehensive course teaches you how to build professional marketing dashboards in Excel from scratch, even if you're starting with basic spreadsheet skills.
You'll master essential Excel functions, data cleaning techniques, and visualization best practices specifically designed for marketing analytics. Learn to calculate and track critical metrics like ROI, CTR, conversion rates, customer lifetime value, and cost per acquisition with confidence.
Through three hands-on projects, you'll create real-world dashboards: a Digital Marketing Performance Dashboard to track campaign effectiveness, a Social Media & Content Marketing Dashboard to measure engagement and reach, and a Sales & Revenue Dashboard to monitor lead conversions and revenue streams.
You'll also discover how to automate repetitive tasks using Zapier, connecting Excel with your favorite marketing tools to save hours of manual work. Each module combines theory with practical application, ensuring you can immediately apply what you learn to your own marketing projects. The course includes downloadable templates, sample datasets, and step-by-step guidance through every dashboard creation process.
By the end of this course, you'll have a portfolio of professional dashboards and the skills to turn any marketing dataset into clear, actionable insights that drive business results. Perfect for marketers, analysts, entrepreneurs, and anyone who wants to make data-driven marketing decisions with confidence.
Who this course is for:
- Marketing professionals who want to make data-driven decisions and present insights effectively to stakeholders and management
- Digital marketers seeking to track campaign performance, measure ROI, and optimize their marketing strategies with visual dashboards
- Business analysts and data enthusiasts who want to specialize in marketing analytics and visualization techniques
- Entrepreneurs and small business owners who need to monitor their marketing efforts and sales performance without expensive software
- Social media managers looking to track engagement metrics, content performance, and prove the value of their social media activities
- Students and career changers who want to add valuable Excel and marketing analytics skills to their professional toolkit