2020 Complete Marketing Masterclass #6 | Multi-Channel Leads
4.1 (40 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,580 students enrolled

2020 Complete Marketing Masterclass #6 | Multi-Channel Leads

Session 6: Comprehend & develop your own multi-channel lead acquisition & nurturing programs! Advanced digital marketing
4.1 (40 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,580 students enrolled
Last updated 3/2019
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Current price: $69.99 Original price: $99.99 Discount: 30% off
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This course includes
  • 3.5 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
  • Lead a marketing team
  • Oversee marketing strategy
  • Understand the modern and essential elements of marketing.
  • Implement a strategic marketing playbook for your organization.
  • Outline full-funnel marketing campaigns for the entire year.
Requirements
  • Do you care about the change you seek to make?
  • If you're trying to grow a business, change minds or impact our culture, marketing is what you do. And that's all you need for this course... the desire to make something happen.
  • No experience or audience required.
  • Desire to learn marketing leadership strategies.
  • Suitable for all types of businesses (physical or digital product, service, B2B, B2C, and nonprofit).
Description

Our live Marketing Leadership Workshop is now available online!


Too many people know WHAT to do in marketing but they don't know WHY they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.


In Session 6 we will focus on Multi-Channel Lead Acquisition

In today's world of the fully integrated consumers, it is more important than ever to understand the priority and role of every channel and device in your marketing toolkit.

Which is why, in this Session, you will learn how your business can design and optimize lead acquisition campaigns through the major channels including social, search, and email.

The purpose of this lesson is for you to comprehend and develop multi-channel lead acquisition and lead nurturing programs based on what you have already developed with Your Models in Session 1, The Belief Framework in Session 2, and the Content that fills out the Belief Framework in Session 5.

This Session is the culmination of all prior Sessions. So I look forward to pulling together all that we have learned in the previous lessons so that you complete this course with the necessary skills and knowledge to be an effective leader in today’s business world.

What are the requirements?

  • No experience or audience required.

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.

  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.

  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 

  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

You'll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

✔ A 30 Day "No Questions Asked" Money Back Guarantee!


Who this course is for:
  • Early-Stage Founder
  • Marketing Specialists
  • Marketing Leaders
  • Business Professionals
  • Anyone wishing to upskill
  • Marketing Managers
Course content
Expand all 45 lectures 03:40:42
+ DATA INFORMED
8 lectures 44:17
Data Informed
05:37
Primary Success Metrics
12:57
Syncing Your Accounts
02:34
Tracking & UTM Codes
10:12
HOMEWORK: UTM CODES
03:39
Custom Dashboards
02:27
HOMEWORK: DASHBOARD & REPORTS
03:47
HOMEWORK: SEGMENTS
03:04
+ ALL CHANNELS ARE PART OF THE JOURNEY
1 lecture 04:59
All Channels Are Part Of The Journey
04:59
+ INTEGRATED MARKETING COMMUNICATIONS (IMC)
4 lectures 25:04
Integrated Marketing Communications (IMC)
05:26
IMC Defined
05:11
IMC Strategy
03:33
IMC Examples & Marketing Mix
10:54
+ BRANDED STYLE GUIDE
3 lectures 19:43
Branded Style Guide
07:10
Manual of Styles
09:07
Example Style Guides
03:26
+ CHANNEL: EMAIL
7 lectures 45:15
Introduction to Email
03:26
Email Metrics
09:21
Email Design
08:38
Email Personalization
05:52
Lead Nurturing Campaigns
07:40
Different Types of Lead Nurturing Emails
07:03
Growing Subscribers
03:15
+ CHANNEL: SOCIAL
6 lectures 20:36
Introduction to Social
07:40
LinkedIn
02:18
Facebook
03:52
Twitter
02:24
YouTube
02:38
Other Social Networks
01:44
+ CHANNEL: SEARCH MARKETING
7 lectures 18:29
Introduction to Search Marketing
01:47
#1: Be Found at Every Stage
02:17
#2: Drive Dual Strategies
03:06
#3: Boost Conversions
02:55
#4: Dominate the SERPs
02:59
#5: Conversions
02:08
Integrate, Don't Separate
03:17