2020 Complete Marketing Masterclass #3 | CRO
4.5 (64 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,960 students enrolled

2020 Complete Marketing Masterclass #3 | CRO

Session 3: Conversion Rate Optimization on all your digital marketing channels.
4.5 (64 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,960 students enrolled
Last updated 3/2019
English
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Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
  • Lead a marketing team
  • Oversee marketing strategy
  • Understand the modern and essential elements of marketing.
  • Implement a strategic marketing playbook for your organization.
  • Outline full-funnel marketing campaigns for the entire year.
Requirements
  • Do you care about the change you seek to make?
  • If you're trying to grow a business, change minds or impact our culture, marketing is what you do. And that's all you need for this course... the desire to make something happen.
  • No experience or audience required.
  • Desire to learn marketing leadership strategies
  • Suitable for all types of businesses (physical or digital product, service, B2B, B2C, and nonprofit).
Description

Our live Marketing Leadership Workshop is now available online!


Too many people know WHAT to do in marketing but they don't know WHY they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.


In Session 3 we will focus on Conversion Rate Optimization (CRO)

CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics driven, smart marketing.

In this Session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate.

At the conclusion of this session you will have developed your own conversion rate optimization plan based upon each of your primary user touch points.

What are the requirements?

  • No experience or audience required.

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.

  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.

  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 

  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

You'll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

✔ A 30 Day "No Questions Asked" Money Back Guarantee!


Who this course is for:
  • Early-Stage Founder
  • Marketing Specialists
  • Marketing Leaders
  • Business Professionals
  • Anyone wishing to upskill
  • Marketing Managers
  • Digital Marketers
Course content
Expand all 30 lectures 02:50:02
+ Conversion Rate Optimization (CRO)
3 lectures 31:32
Defining Conversion
13:23
Building Your Conversion Plan
07:06
+ STEP 1: MEASURE
8 lectures 49:42
Measure
12:25
3 Primary Methods of Data Analysis
08:54
Data Tools and Tags
07:07
HOMEWORK: INSTALLING TOOLS
07:03
Important KPIs
04:11
Funnel Pages
03:11
HOMEWORK: DASHBOARD & REPORTS
03:47
HOMEWORK: SEGMENTS
03:04
+ STEP 2: ANALYZE
2 lectures 19:08
Analyze
08:31
Funnel Touchpoints
10:37
+ STEP 3: STRATEGIZE
4 lectures 24:50
Strategize
00:30
Hypothesize
11:16
Prioritize
02:47
HOMEWORK: CRO WORKLOG
10:17
+ STEP 4: DESIGN
6 lectures 19:34
Design
03:54
Mobile Design
04:47
Buzzword Compliance
01:21
User Experience
03:11
Consumer Focus
02:11
What's Missing?
04:10