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2021-01-05 20:12:58
30-Day Money-Back Guarantee
Marketing Marketing Fundamentals Marketing Strategy

2021 Complete Marketing Masterclass #2 | Belief Framework

Session 2: Understanding, Changing, and Developing Consumer Belief. The core of modern marketing, digital marketing,...
Rating: 4.6 out of 54.6 (60 ratings)
10,995 students
Created by Brian Bozarth, M.A. Marketing
Last updated 3/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
  • Lead a marketing team
  • Oversee marketing strategy
  • Understand the modern and essential elements of marketing.
  • Implement a strategic marketing playbook for your organization.
  • Outline full-funnel marketing campaigns for the entire year.

Requirements

  • Do you care about the change you seek to make?
  • If you're trying to grow a business, change minds or impact our culture, marketing is what you do. And that's all you need for this course... the desire to make something happen.
  • No experience or audience required.
  • Desire to learn marketing leadership strategies
  • Suitable for all types of businesses (physical or digital product, service, B2B, B2C, and nonprofit).

Description

Our live Marketing Leadership Workshop is now available online!


Too many people know WHAT to do in marketing but they don't know WHY they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.


In Session 2 we will focus on The Belief Framework. 

The Belief Framework is really the core, the foundation that pulls all the other sessions together. 

In modern marketing, we must come to an understanding that different people have different beliefs at different stages of the buying process. Some beliefs need to be exposed while other beliefs need to be nurtured or changed or directed, because, belief is one of the strongest motivators consumers have.

At the completion of this session, you will have developed your own Belief Framework based on your personas that you can immediately implement across all your marketing efforts.

What are the requirements?

  • No experience or audience required.

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.

  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.

  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 

  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

You'll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

✔ A 30 Day "No Questions Asked" Money Back Guarantee!


Who this course is for:

  • Early-Stage Founder
  • Marketing Specialists
  • Marketing Leaders
  • Business Professionals
  • Anyone wishing to upskill
  • Marketing Managers
  • Digital Marketers

Course content

10 sections • 41 lectures • 3h 32m total length

  • Preview03:12
  • Preview01:05
  • SESSION 2 HOMEWORK LINK
    00:00

  • Preview11:58

  • Rule 1: Everybody has Beliefs
    07:09
  • Rule 2: Belief is a Strong Motivator
    07:42
  • Rule 3: Belief Preceeds Behavior
    05:34
  • Rule 4: All Beliefs can be Developed
    02:10
  • Rule 5: Beliefs can be Measured
    04:18

  • THE 5 BELIEF FRAMEWORK PRINCIPLES
    02:44

  • Principle 1: Act Like a Mentor
    06:27
  • Definition of Mentorship
    04:16
  • A Mentor is Other-Centered
    03:08
  • A Mentor is Authentic
    05:07
  • A Mentor is Empathetic
    04:28
  • A Mentor is an Authority
    04:42
  • A Mentor is Committed
    04:50

  • Principle 2: Your Customer is Human
    02:18
  • Introduction to Personas
    06:00
  • HOMEWORK: DEFINING YOUR TARGET MARKET
    02:49
  • Elements of a Good Persona
    08:17
  • Telling Your Persona's Story
    06:17
  • HOMEWORK: PERSONAS
    05:15

  • Principle 3: Identify and Establish the Need
    08:12
  • Defining Consumer Needs
    06:07
  • Discovering Your Genuine Contribution
    11:35
  • Create or Satisfy Needs?
    03:31
  • HOMEWORK: IDENTIFY AND ESTABLISH THE NEED
    03:55

  • Principle 4: You Have the Solution
    04:26
  • Journey Specific Solutions
    09:27
  • HOMEWORK: ESTABLISHING THE SOLUTION
    04:01
  • Content Types per Stage
    07:47
  • HOMEWORK: DEFINING THE BUYING PROCESS
    02:34

  • Principle 5: People Respond to Direction
    05:02
  • Ad & Brand Exposure
    04:32
  • Two Types of Actions
    05:56
  • Creating the Belief Framework
    02:48
  • HOMEWORK: THE BELIEF FRAMEWORK
    09:49

  • Values-Based vs Fear-Based Marketing
    05:37
  • Features vs Benefits
    05:09
  • Preview02:36

Instructor

Brian Bozarth, M.A. Marketing
VP of Marketing
Brian Bozarth, M.A. Marketing
  • 4.4 Instructor Rating
  • 2,151 Reviews
  • 44,516 Students
  • 7 Courses

Brian has worked as the founder of startups and strategic marketing leader for 20+ years. As a lover of startups, his experiences include digital, marketing, UX design, technology, SEO, CRO, development, and project management in profit and nonprofit sectors.

Brian has helped numerous startups on five continents as well as overseen global marketing teams optimizing digital channels with millions of monthly visitors.

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