Marketing Principles: Why Every Business Must Do Marketing
4.5 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4 students enrolled

Marketing Principles: Why Every Business Must Do Marketing

Marketing Fundamentals For everyone who wants to create a business, run a business or improve their marketing skills
4.5 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4 students enrolled
Last updated 8/2019
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
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This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Marketing Principles for Everyone: Focusing on Small Business and Online Entrepreneur. The fundamentals of marketing discussed in this course will serve as a conceptual framework to help you think business better. If you learn these Marketing Fundamentals, you are in a better position to start a small business or an online business.
  • For Solopreneurs, entrepreneurs, marketing professional, business owners, and managers. With this course on Marketing Principles, I am try to reach the lone wolf who wants to make it on their own, or running a business that they want to take to the next level.
Requirements
  • No
  • Everyone can take this course and benefit from it.
Description

Marketing Principles is a quick starter course to give  the learners a  broad but crucial understanding of the Marketing basics or Marketing Fundamentals. I will be adding more lectures to this course as we move on.

Ideally, I'm interested in reaching  people,the lone wolf type, who are willing to make it on their own either by starting a new business, or advancing their current career in business or marketing. These people need help with marketing. It's time they learn and understand what marketing really stands for in the practical world of business.

You will learn how fundamentals of Marketing can influence the entire business process. The course is really good for beginners but it also covers advance marketing concepts that an online or offline entrepreneur should find very useful. The course should ideally give you a framework to think through business problems from a marketing perspective.

After this course, you should be able to think business in terms of marketing better. I  would like you to develop the right aptitude for marketing.

You should be able to see how business solutions must always be created from the marketing perspective. In other words, the course on Marketing principles would teach you how you can find the best marketing opportunities to advance a business, management or marketing career.

My personal motivation is that people ,who have no money but are planning an entrepreneurial career, would find this course of Marketing basics relevant and would benefit from it. I would also like that this course helps small and medium size business improve their marketing processes.

Who this course is for:
  • Small Business Managers, Online entrepreneurs, small business owners, marketing professional ,and startup owners.
  • I would love to see those take this course who would like to start from zero. Those who are young and ambitious.
Course content
Expand all 19 lectures 01:30:42
+ Introduction
5 lectures 21:39

Lecture 1 is an introduction to the course content and the creator. You will learn why you need to take this course and who can benefit from the course. 

Preview 06:18
Marketing Terms
03:27
Marketing Concept
07:40
Marketing Defined
03:16
Questions for Review
00:58
+ Business Planning planning from the Marketing Perspective
4 lectures 16:46
Study the Market Environment
03:14
Creating Marketing Strategy
05:39
Question for Review
01:14
+ Section 3: Creating Product and Pricing Them
4 lectures 23:10
Marketing Mix: 4Ps
06:09
Creating product and pricing
12:12
Pricing
04:15
Question for Review
00:34
+ Section: 4 Placing Product and Tell the world about it
6 lectures 29:07
Placing Product in the Market
06:42
Promotion of product
03:57
Online Marketing
09:57
Personal Branding
03:17
Conclusion
04:13
Section 4 Question for Review
01:01

Quizz

Course Quizz
1 question

Quiz question

Quiz question 2
1 question

Quiz 3

Quizz Question 3
1 question