Marketing Communication, Messaging and Creative Basics
3.5 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
73 students enrolled

Marketing Communication, Messaging and Creative Basics

This course explores the basic elements of building a full yet simple communication plan.
3.5 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
73 students enrolled
Last updated 8/2017
English
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Current price: $51.99 Original price: $74.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 5 articles
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Discover the basic elements of a communication plan, audience messaging chart, and creative brief.
  • Identify and understand the importance of each document and its use.
  • Explore the different ways to create these documents and then understand how to execute on them.
Requirements
  • No advanced preparation or prerequisites are needed for this course.
Description

In this course we explore the basic elements of building a full yet simple communication plan that includes your marketing objectives, goals, audience, strategy, tactics, and measurement. We then create a simple audience messaging chart, which helps you build messaging that can take your audience from “awareness” to “understanding” to “taking action”.

Once you have these two documents completed, you go through the process of building individual creative briefs that help you create the different communication pieces you need such as a video, social media post, or white paper. These three elements of communication are crucial if you want to reach your audience with your communications. 

Who this course is for:
  • Anyone interested in Marketing.
Course content
Expand all 13 lectures 01:09:57
+ Introduction
8 lectures 01:09:53
Target Audience
13:02
Strategy and Tactics
09:04
Awareness Tactics
08:36
Audience Messaging Chart
10:22
Transformation
06:31
Creative Briefs
11:00
+ Supporting Materials
5 lectures 00:03
Slides: Marketing Basics
00:00
Marketing Basics: Glossary/Index
00:00
Audience Messaging Chart
00:00
Creative Brief
00:00
Marketing Communication Strategy
00:00
+ REVIEW AND TEST
0 lectures 00:00

Review Questions: Marketing Basics

REVIEW QUESTIONS
5 questions

Final Exam: Marketing Basics

FINAL EXAM
8 questions