Marketing Cloud Email Specialist Study Guide & Sample Tests

Name: Marketing Cloud Email Specialist Study Guide & Sample Tests
Rating: 3.9 (105 reviews)

A walk-through study guide to getting your Email Specialist certification

Created byNatalia Fumero

Last updated 8/2020

English

What you'll learn

Marketing Cloud
Salesforce
Email Studio
Automation Studio
Journey Builder
Email Best Practices

Course content

6 sections • 9 lectures • 1h 2m total length

Exam Objectives and Studying Strategy3:57
Master the marketing cloud email specialist exam with a comprehensive study guide covering objectives, topics, practice exams, and strategies for broad, exam-ready knowledge of email marketing best practices.
Fill this Study Guide to guarantee you have all the topics covered

Intro to Email Best Practices1:25
Brief summary of the best practices to follow when creating an email and what a good call to action entails
CAN-SPAM Act and Deliverability5:20
Master can-spam act compliance by identifying the sender, using accurate subject lines, labeling messages as advertisements, including a physical address, and honoring opt-out requests within 10 days.
Elements of an Effective Email9:52

Automation Studio6:42
Explains automation studio capabilities for email automation and reporting, covering schedule-based and file drop starting sources, queueing behavior, and data extract and file transfer activities.
Journey Builder3:44
Master journey builder capabilities for the email specialist exam, including abandoned cart, birthday, and anniversary journeys. Learn how entry sources and data extensions, along with audience splits, drive dynamic journeys.
Tracking and Reporting5:24

Requirements

None

Description

This course comes with a downloadable study guide template that you may fill alongside or simply watch the video explanations that will break down each category of the Salesforce Email Specialist certification. Every category comes with real life use cases that will boost your confidence as a Marketing Email Specialist and increase your knowledge on the capabilities of Marketing Cloud tools such as Content Builder, Email Studio, Automation Studio and Journey Builder.

Who this course is for:

All-level consultants
Salesforce Administrators
Marketers
Email Specialists
Salesforce Pardot Certified

Marketing Cloud Email Specialist Study Guide & Sample Tests

What you'll learn

Explore related topics

Course content

Intro - How to Study for this Exam1 lecture • 4min

Email Best Practices and Design3 lectures • 17min

Content Creation1 lecture • 8min

Managing Data1 lecture • 18min

Marketing Automation and Tracking/Reporting3 lectures • 16min

Test Your knowledge0

Requirements

Description

Who this course is for: