Marketing Cloud Email Specialist Preparation Kit
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Marketing Cloud Email Specialist Preparation Kit

Become a Salesforce Certified Marketing Email Specialist in no time
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0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
0 students enrolled
Created by SFDC Guru
Last updated 5/2020
English
Marketing Cloud Email Specialist Preparation Kit
Current price: $12.99 Original price: $49.99 Discount: 74% off
30-Day Money-Back Guarantee
This course includes
  • 3 Practice Tests
  • Full lifetime access
  • Access on mobile
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Requirements
  • Marketing Cloud knowledge is preferred
Included in This Course
+ Practice Tests
3 Tests 140 questions

This is the assessment set to evaluate your strengths and development needs about the certification exam. Good luck!

Assessment Set
20 questions

This is the first practice test that resembles the certification exam. Good luck!

Practice Test 1
60 questions

This is the second practice test that resembles the certification exam. Good luck!

Practice Test 2
60 questions
Description

Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Email Specialist credential. This preparation kit has the information you need to help you study and prepare for your exam.

The Salesforce Marketing Cloud Email Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%

  • Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.

  • Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.

  • Given a customer scenario, differentiate elements of an email that can impact message deliverability.

  • Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

  • Given a customer scenario, apply best practices of communicating with a population.

Email Message Design: 13%

  • Given a customer scenario, recommend email design best practices to implement.

  • Given the desired output functionality, recommend methods for creating responsive emails.

  • Given the desired output requirements, recommend strategies to A/B test email elements.

  • Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

  • Given an email message design, determine the correct use of Approvals.

Content Creation and Delivery: 18%

  • Given a scenario, create and customize an email message to meet a customer's need.

  • Given a scenario, send and deploy an email campaign to meet the customer requirement.

  • Given a scenario, know how to manage content needed to deploy a customer’s email campaign.

  • Describe various send capabilities in the Email application.

Marketing Automation: 19%

  • Given a customer scenario, recommend the appropriate marketing automation solution.

  • Given a scenario to manage customer data, configure the appropriate marketing automation tools.

Subscriber and Data Management: 28%

  • Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.

  • Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.

  • Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.

  • Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.

Tracking and Reporting: 7%

  • Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

  • Given an email campaign, describe the steps involved to analyze the performance results.

  • Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

Who this course is for:
  • Marketing Cloud specialists
  • Marketing Cloud admins