About the Marketing Cloud Advanced Cross-Channel Accredited Professional Credential

The Marketing Cloud Advanced Cross-Channel Accredited Professional recognizes individuals with hands-on knowledge across key cross-channel capabilities in Marketing Cloud. It suits professionals who advise on features, value, and best practices to implement solutions that meet customer requirements.

Audience Description

Accredited Professional exams are intended for Salesforce Partners with access to Partner Learning Camp and the Partner Community.

Typical candidates have ~1 year of experience and strong consultative skills with Marketing Cloud, including the ability to:

• Identify common multi-channel journey use cases.

• Define key product terminology.

• Explain how data moves in and out of each studio.

• Outline core components of standard implementations for MobileConnect (SMS), MobilePush, Distributed Marketing, and Social Studio.

• Differentiate engaging, publishing, and analyzing activities within Social Studio; list supported social channels and the level of engagement in each; define Social Studio roles.

• Use dashboards for executive and campaign reporting.

• Explain Distributed Marketing licensing and how it supports cross-channel communications.

• Apply Journey Builder data management best practices and cross-channel orchestration strategy.

• Explain trigger scenarios and the different trigger types.

• Describe Marketing Cloud Einstein capabilities, where they fit, and how to configure them with required dependencies.

About the Exam

• Content: 40 multiple-choice / multiple-select questions

• Time: 60 minutes

• Passing score: 67%

• Version: Aligned to the Summer ’24 release

• Registration fee: USD 150 (plus applicable taxes)

• Retake fee: USD 150 (plus applicable taxes)

• Delivery: Proctored testing center

• References: No hard-copy or online materials allowed during the exam

• Prerequisites: None

Exam Outline

Mobile (SMS/Push): 13%

• Identify capabilities of MobileConnect, MobilePush, and GroupConnect

• Differentiate MobilePush offerings and WhatsApp integration options

• Recall configuration components of mobile scenarios

• Explain features and functions of Mobile Studio

Ad Studio: 10%

• Convey the importance and capabilities of Ad Studio

Social Studio: 12%

• Identify and apply Social Studio functionality

• Recall configuration components of Social Studio

• Explain social customer service strategies

Distributed Marketing: 2%

• Identify features and differentiate available sending options

Einstein for Marketing Cloud: 23%

• Identify, articulate, and implement Einstein capabilities

• Differentiate Einstein for Marketing functionality

• Recall configuration components of Einstein for Marketing

Journey Orchestration: 25%

• Articulate customer-journey best practices

• Use reporting tools and differentiate capabilities between Datorama and Google Analytics

Triggers: 7%

• Identify SOAP and REST capabilities

Interaction Studio: 8%

• Understand and articulate best practices for Interaction Studio