Marketing Cloud Administration Certification Preparation Kit
- 2 Practice Tests
- Full lifetime access
- Access on mobile
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- Marketing cloud knowledge is preferred
Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Administrator credential. This preparation kit has the information you need to help you study and prepare for your exam.
The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.
Digital Marketing Proficiency: 13%
Describe governance and compliance in relation to digital marketing.
Recognize security best practices for data, permissions, and PII.
Describe Marketing Cloud product inventory and product offerings.
Subscriber Data Management: 18%
Given a scenario, describe the contact model.
Given a scenario, evaluate data quality.
Explain preference and profile center concepts.
Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
Given a scenario, determine how to configure integrations.
Describe the features in Setup Home.
Describe Marketing Cloud extension products.
Channel Management: 16%
Given a scenario, describe the configuration of Mobile Studio.
Given a scenario, describe the configuration of Email Studio.
Given a scenario, describe the configuration of Social Studio and Advertising Studio.
Explain the concepts and typical use cases of Journey Builder.
Given a scenario, describe solutions for data extraction and report generation.
Given a scenario, monitor a Marketing Cloud account and provide system availability.
Given a scenario, evaluate benefits of additional Marketing Cloud products.
- Marketing Cloud Admin
- Marketing Cloud Consultant