Marketing Cloud Account Engagement Consultant Exam Questions

About the Salesforce Certified Marketing Cloud Account Engagement Consultant Certification
The Salesforce Certified Marketing Cloud Account Engagement Consultant certification is intended for professionals with hands-on experience working with the Account Engagement application. Individuals earning this certification are able to explain relevant Salesforce administration concepts and apply Account Engagement tools to meet business requirements. This certification covers the full range of Account Engagement capabilities and its connection to the Salesforce Platform.

Who This Certification Is For
This certification is suited for individuals who have been working with the Account Engagement Lightning App and Salesforce Platform for at least 12 months. Candidates should be familiar with key concepts in B2B Marketing Analytics (B2BMA) and know how to apply standard features in various scenarios. Strong communication and solution-planning skills are important for gathering requirements and putting forward implementation options that match business needs.

Skills and Knowledge Areas
A candidate for this certification should be able to:

• Understand a company’s marketing-to-sales process and how it aligns with Account Engagement features

• Connect business goals with platform capabilities

• Plan automation strategies to support measurable objectives

• Recommend the use of specific tools like Sales Emails, Alerts, and Einstein Account Engagement where appropriate

• Propose a method for moving existing data and content into Account Engagement

• Explain why proper technical setup matters for long-term system function

• Review current lead qualification, nurturing, and generation strategies, and map them to Account Engagement workflows

• Organize data and digital assets for clarity and ease of use

• Use insights from reports to suggest changes that improve system performance

• Create and analyze reports and dashboards using B2B Marketing Analytics

• Support use cases across different business units within an organization

• Manage record syncing, user roles, and permissions effectively

• Understand practices related to data quality, structure, and access control

• Set up and maintain the connection between Account Engagement and Salesforce

• Review the materials listed in the Exam Guide and other resources provided by Salesforce

Candidates are not expected to configure Salesforce automation tools like Workflow, Process Builder, or Triggers, nor are they required to manage DNS, CMS systems, or hosting platforms.

About the Exam

• Format: 60 scored questions with up to 5 unscored questions

• Time Limit: 105 minutes

• Passing Score: 68%

• Release Version: Aligned with Summer '23

• Fee: $200 USD (plus applicable taxes)

• Retake Fee: $100 USD (plus applicable taxes)

• Exam Delivery: Available both in testing centers and online with a proctor

• Materials Allowed: None; external references are not permitted during the exam

• Prerequisite: Salesforce Marketing Cloud Account Engagement Specialist certification

Note: Exams may include a few unscored questions used for research purposes. These do not affect your score and are included within the total question count.

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Consultant Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Account Engagement application and can demonstrate the application of each of the features/functions below.

Evaluation: 17%

• Given a scenario that includes an assessment of a customer's current Salesforce and Account Engagement landscape as well as business objectives, analyze and make recommendations on a path forward.

• Design a strategy to identify customer business needs based on marketing trends using currently available tools and methods.

Account Configuration: 20%

• Articulate the implications and importance of technical setup.

• Develop a plan to maintain data integrity during data migration.

• Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).

Automating Business Processes: 17%

• Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).

• Given a scenario, design a sequence of events in Account Engagement to complete a marketing initiative (assets, automation, notifications, etc.).

• Given a scenario, develop and implement a lead nurturing strategy.

Email Marketing: 10%

• Apply email marketing standards and best practices to customer business needs.

Lead Management: 14%

• Given a customer scenario, develop and recommend a lead generation strategy including Account Engagement assets.

• Given a lead qualification threshold, classify prospects appropriately.

• Given a scenario, recommend a model to route qualified and unqualified leads across the business.

Personalizing the Prospect Experience: 8%

• Recommend ways to personalize the prospect experience.

• Design a strategy to meet a company's consent management requirements.

Reporting, Metrics and Analytics: 11%

• Recommend the technical setup requirements for reporting and analytics.

• Identify reporting methods to solve a given scenario.

Sales Emails and Alerts: 3%

• Configure Sales Emails and Alerts for sales use.

• Summarize the benefits of Sales Emails and Alerts.